Acura has been in China for 16 years, during which time a total of 10 models have been sold. At present, only two models of Acura RDX and CDX are left on sale in the store. In recent years, there has been less information about this brand, and in the past few days, there are rumors that Acura is about to withdraw from the Chinese market, and it is hyped up on the Internet. Is it really going to withdraw from the Chinese market? What about the in-store preferential policies for the RDX and CDX models currently on sale? If it really withdraws from the Chinese market, after-sales, warranty, maintenance who is responsible? This article is for you to answer.
A few days ago, Xiaobian went to an Acura 4S store in Shenzhen as a consumer. This 4S store was originally an authorized dealer with a separate showroom and a separate store. However, perhaps due to the small number of Acura models and the low sales volume, the current Acura showroom has been merged with the Guangqi Honda showroom, and more accurately, Acura has "borrowed" the GTC Honda showroom. At present, there are only two Acura exhibition cars in the store, one is working Acura sales consultant, and it is surrounded by various Guangqi Honda models. If you don't see the Acura logo at the entrance of the store, you won't think it's an Acura 4S store. What are the answers to the three questions asked above? Look down.
First: At present, Acura 4S stores have not received relevant notices about withdrawing from the Chinese market.
Second: the current RDX on sale is not much compared with the previous discount, in addition to the lowest model discount of 40,000 yuan, the highest discount margin of other versions can reach 60,000 yuan. Although it is not the bottom price of "clearance and sale" compared to before, I am still satisfied with such a preferential price. Compared with lexus NX, which is also a Japanese luxury brand, the price of the RDX four-wheel drive version can only buy the sub-low entry version of NX. The preferential policy of CDX is about 40,000 yuan. And at present, both models can be ordered, and the pick-up cycle is about one month.
Third: Since there is no official announcement of withdrawal from the Chinese market, the relevant matters of after-sales warranty and maintenance are not clear. According to sales speculation, if Acura really withdraws from the Chinese market, the warranty and maintenance policies of subsequent Acura models may be taken over by Guangqi Honda. For such speculation, I personally think that there is a very high probability. But when a luxury brand model goes to Guangqi Honda, an ordinary joint venture brand 4S store, will the owner's heart not accept it?
According to the current scene in the authorized dealer stores of this first-tier city, online public opinion and the sales situation of only 10,000 units per year, Acura's withdrawal from the Chinese market is already the trend of the times. The first time I heard rumors that Acura might withdraw from the Chinese market was in 2016, and it didn't quit later. At the end of 2016, a number of Acura models were also domestically produced and extended models were launched, but due to factors such as interior, price, and brand power, sales have been flat.
It can be seen that if you want to achieve good sales in the Chinese market, you still need to be deeply localized and deeply cultivate the market. The take-ism, which is copied directly from the United States, will not work. On the other side of the ocean, acura sales in the United States in 2021 have reached 157,000 units, which is considered to be booming and is turning into electrification. According to gossip, the later Acura 4S store may be transformed into a sales outlet for Honda's e:N electric vehicles. Do you think Acura in front of the screen is it possible to turn the tables against the wind by introducing electric vehicles? Are there any small expectations? Leave a message in the comment area.