Founded in 2016, GAC Acura has launched domestic models CDX, TLX-L and RDX since its listing, and has gained nearly 70,000 car owners by the end of 2021. Although among luxury brands, GAC Acura is not large in size and has always been considered a "niche brand", but for car owners and loyal fans, GAC Acura's brand tone and good market reputation are obvious to all.
"People who have bought it have said yes and can't understand why it is not popular in the Chinese market." There are old car owners who say so. When GUANGC Honda officially announced that "in order to further promote the implementation of the electrification strategy, GAC Honda will fully integrate the RESOURCES OF THE GAC Acura brand and join the electrification business." From 2023 onwards, GAC Honda will no longer produce and sell existing products under the GAC Acura brand" After the news came, GAC Acura once again became the focus. At this special moment, Brother Yuan found several owners of GAC Acura CDX/RDX to talk about the future car use arrangements and listen to their real voices.
GAC Acura confirmed that it will stop production and sale from 2023, and the owner "does not panic at all"
Due to the increasingly fierce competition in the automotive market, some brands have been marginalized or even withdrawn from the Chinese market in recent years, including French luxury brands DS and Japanese brands Suzuki. After the news of the suspension of production and sale of GAC Acura came, it also triggered a heated discussion in the Acura car friend group, but to the surprise of the "onlookers", the owner's reaction was very calm.
Acura CDX owner Ahao from Foshan told Brother Yuan that his first reaction when he heard the news was "not to believe it.". Because Acura has a particularly good reputation in Foshan, there are also many friends around who bought Acura CDX and RDX, and they think that although Acura is relatively niche, the product is so good that it can definitely continue to sell.
However, the facts have been determined, and they also confirmed the follow-up maintenance problems to the sales staff as soon as possible. Aho said that the sales staff quickly replied, "The message is true, and the follow-up maintenance will be taken over by Hiromoto." Hearing this, Ah Hao and other car owners had more bottom in their hearts, "not panicking at all."
In fact, after entering the field of automotive media for many years, Brother Yuan also has a certain understanding of the layout of Guangqi Honda's outlets. Many people may not know that Guangqi Honda is actually the pioneer of the domestic 4S store sales model, in 1998 to the domestic introduction of the "four-in-one sales model", the current national special 4S stores have expanded to more than 600. It is based on its channel advantages that the market share of Guangqi Honda continues to increase, and Guangben takes over acura's after-sales maintenance, acura owners can not worry about follow-up maintenance problems. Moreover, according to the judgment of Brother Rudder, GUANGC Honda is fully capable of meeting the supply of parts for at least 10 years of GAC Acura, and can also ensure the subsequent after-sales service of the owner in terms of hardware.
Buy Acura without regrets! I also wanted to buy an Acura TLX Type S for faith
The 2020 RDX Diamond Edition from Beijing SH-AWD owner "Ji Someone" sent a "confession" to Brother Reed late at night when he learned that Brother Reed was going to interview the owner of Acura. Perhaps because of his auto media background, he not only has a little more rationality when choosing Acura RDX, but also full of feelings. "The price of the RDX, the engine, the gearbox, the four-wheel drive system, the active and passive safety, the configuration, the tonality, the tuning style are completely worthy of the price, and the cost performance of the whole vehicle is very high." He told Brother Reel, "If the Acura TLX Type S can enter the country in pure import form in the future, I will buy it without hesitation and pay for performance and faith!" ”
Although it was a simple interview through text, he replied to each question in great detail, and I believe that his answer is also a true portrayal of most Acura owners.
GAC Acura is about to stop production, when Brother Reel asked whether "Ki Someone" regretted buying Acura, he did not expect him to say: "No regrets, a little regret that this generation of RDX did not start at the first time of listing, and started a little late." He gave two reasons for that. First, the RDX series does not distinguish between high and low power, and the entry is to enjoy the same powertrain, 2.0T K20C5 engine + self-developed 10AT transmission. From the perspective of a modified car player, the performance parameters of this engine are almost perfect, regardless of output linearity, turbine response speed, peak torque output ride, maximum horsepower and high rotation range performance and engine sound.
Second, the RDX series is equipped with active safety as standard, which is not done by BBA models of the same level. In terms of safety, Acura RDX won the best car of the IIHS crash test in the United States for a row, all crash test items reached the optimal standard, and the original formula was retained after localization without "test-taking education" like other brands.
Of course, as an old owner of RDX, after several years of car experience, he also has some of his own car experience. "The most satisfying thing is the product itself, that is, the sporty and elegant driving texture. When encountering an emergency obstacle avoidance direction back, the body did not swing excessively, the direction was on call, and there was no obvious restriction on the vehicle's driving agility because of the SUV model. In terms of steering, the RDX steering ratio is very small and only takes 1.25 laps to align with the high-performance sports car. What I am most satisfied with is that I can experience such a small steering ratio on an urban SUV and achieve perfect compatibility with the contradiction between high-grade and sporty needs. ”
Seeing this, Brother Reel knows that this is definitely an experience that only "ashes-level" players have. Acura has always integrated luxury and performance into the brand gene, and strives to bring the ultimate driving control pleasure to the owner, and it is obvious that the owner "Ji Someone" has penetrated the essence of RDX.
GUANGQI Honda accelerates its electrification strategy, and the e:NP pole is strongly breaking through
In a statement released by GAC Honda, it was mentioned that "GAC Honda will fully integrate the resources of the GAC Acura brand and join the electrification business." "In connection with Guangqi Honda, it released a new brand e:NP in March and brought its first model, e:NP1. It is not difficult to speculate that this big chess game played by GAC Honda refers to e:NP, e:NP officially opened the curtain on the comprehensive transformation and electrification of GAC Honda.
In order for e:NP to break through in the wave of electrification, GUANGC Honda has done several big things. First of all, in terms of research and development, Guangqi Honda has carried out countless grinding and debugging internally based on products, recruited localization talents, and fully cooperated with local battery companies and intelligent enterprises externally. Secondly, in terms of manufacturing, GUANGC Honda's new new energy exclusive plant will be completed and put into operation in 2024, and will create electric products with GUANGQI Honda's consistent global quality in the future. Third, in terms of channels, GUANGQI Honda adopts a new channel solution, online car viewing, one-click ordering, and offline construction of new electrified sales and service stores and supermarkets. Finally, in terms of services, Guangqi Honda provides pick-up and delivery cars, door-to-door service vehicles, etc., and there will also be new ways to play in the fields of co-creation of car owners.
Among them, the construction of a new channel, the construction of an electrified sales service store, is related to the integration of GAC Acura resources mentioned earlier. According to the plan, some of the original 4S stores of GAC Acura will join the sales network of GAC Honda's new electric vehicle brand e:NP brand, which can not only help dealers transform, but also help accelerate the landing of GAC Honda's electrification strategy.
The core competitiveness is still product strength, just unveiled e: NP1 not only in the intelligent and design of the past boundaries of Guangqi Honda, equipped with e: N OS full-stack intelligent control ecosystem, with pure electric vehicles dedicated Honda SENSING and Honda CONNECT, using a new design language e: N Design, but also around the ultimate driving pleasure, redefine electric driving fun.
Gaga's Acura car owner is so "calm", which is unexpected and reasonable. Acura was first recognized by the market as an imported car, and continued the good reputation of the brand after domestic production, which can be regarded as a clear stream among a number of luxury brands. Now that the prospects of GAC Acura have been determined, GAC Honda integrates relevant resources to accelerate the electrification strategy, and from 2022 onwards, it will continue to launch a new series of electric brand e:NP models at the pace of 1 new car per year, and go all out to the new track. China's auto market is about to fully start electrification, and Guangqi Honda, which has 24 years of localization precipitation, has entered the market with e:NP, which is worth looking forward to!