In the early stage of the development of the automotive industry, domestic car companies were limited by cost, technology and concept, and could only put all the highlights on the function of the car, and the design was not within their consideration. However, the needs of consumers have been changing, and products need to be upgraded and iterated in time, but in the process of development, it is inevitable that there will be some inexplicable, and even some "anti-human" designs.
Nowadays, almost every major car company has launched many products with stunning designs. Among them, good design has a common point, that is, on the basis of ensuring the functionality of the product, aesthetic innovation or adding more convenient technology.
Recently, the "Wisdom and Beauty to See the Future • Future Design Tasting Salon" conference was held, and the big coffee in various industries explored the mystery between design and technology in multiple professional dimensions such as concept upgrading and inspiration analysis. Brother Reel believes that today's consumers are inseparable from technology, and the car cannot be just a transportation tool from point A to point B, but should have human care. Among the products launched in recent years, the most impressive design is from the hand of Chang'an.
Designed to give the car both temperature under the appearance of technology
In fact, Changan Automobile has been laid out in the design field for more than ten years. As early as 2006, Changan Automobile set up a Turin design center, followed by a design center in the United Kingdom, the United States, Italy and Japan. After years of efforts and attempts, Changan Automobile has given birth to the concept of "new technology intelligent aesthetic design", and has continuously innovated on this basis.
Take Changan Automobile's star SUV, the CS75, for example. In 2013, the first generation of CS75 was unveiled at the Frankfurt Motor Show, which refreshed the stereotype of domestic cars by overseas audiences with outstanding design. In 2019, CS75PLUS appeared at the Chengdu Auto Show, relying on its own good market reputation and outstanding design language, which won the favor of many consumers.
Mi Mengdong, General Manager of Changan Design Institute and Chairman of Changan European Design Center
At the meeting, Mi Mengdong, general manager of Changan Design Institute and chairman of Changan European Design Center, said: "The evolution process of Changan CS75 series is the inheritance and innovation of new technology wisdom aesthetics, and the arrival of the second generation of CS75PLUS announces the re-advancement of Changan Automobile's new technology wisdom aesthetics. ”
In Brother Yuan's view, the new technology wisdom aesthetics rely on Changan Automobile's rapidly developing digital technology and big data capabilities. Let a lot of subjective needs be collected through big data, so as to show the beauty of the design to the fullest.
Specific to Changan's second-generation CS75PLUS. First of all, the new car provides two styles of whale tail wave grille and crystal matrix grille, so that consumers' choice is more extensive. The new through-type taillight set is very recognizable when lit, and the rear surround also uses a more sporty design. A new electronic gear shift mechanism is adopted in the car, and a large storage space has been added under the center console of the new car, which is more convenient to place the small bag with you.
In the future, design and technology should advance together
In the view of Brother Ruan, the continuous development of science and technology may pull people's cognition of products farther, and the focus of shortening this cognitive distance is design, only the two continue to run in, common progress, in order to promote the continuous progress of the entire industry and even social life. The important criterion for evaluating the quality of design is particularly important in the era of information explosion from the perspective of consumer experience and humanistic care. The design trend represented by Changan Automobile allows consumers to feel the charm of science and technology more.
Still take the second generation of CS75PLUS as an example. The new car uses the leading ultra-long integrated curved double screen of the same level, which can be combined with the driving mode scene and the dynamic linkage of the mood lights when used, so that the atmosphere of the interior can be further improved. Secondly, in terms of configuration, the new car adopts the intelligent W-HUD head-up display technology that was launched at the same level, which can adapt to the adjustment system according to the owner's field of vision, and at the same time, according to different driving environments, display the information that the owner wants to see more. If you're a novice driver, this configuration can greatly improve the comfort of the car.
It is worth noting that the second-generation CS75PLUS is also equipped with a new Indus 3.0 interactive system, which has built-in IACC full-speed intelligent cruise system and Smart-AEB automatic emergency braking system and many other intelligent technologies. In today's highly integrated design and technology, intelligent technology can provide new ideas in automobile design, and beautiful design can also make intelligent technology more attractive.
Self-owned brands are undergoing a shift from imitators to leaders. As an enterprise with a century of vitality, Changan Automobile has accumulated a lot of experience, but if it is not handled properly, these experiences may become a burden that makes the company lose its vitality, and from the perspective of products, Changan Automobile has indeed made a cold car have the temperature of human care. Chang'an's new scientific and technological wisdom aesthetics may surprise more people.