Everything is rolled, but fortunately, the roll of the automotive industry is giving back to consumers. For example, for about 150,000, I bought an SUV with a Toyota logo.
As a compact SUV of GAC Toyota, Fenglanda only sells the price of small SUV of the same joint venture brand, and the threshold of 12.58-16.98 million is even lower than its own C-HR
Of course, Toyota does not shy away from using "the pursuit of sales" to explain such a strategy of "hitting the small with big", in order to sell millions a year, Fenglanda must undertake its mission of developing base customers.
Interestingly, for 2022, FAW Toyota, Guangqi Honda, Dongfeng Honda, three Japanese car companies have all said that they will hit the target of annual sales of one million vehicles. This means that in the case of a slowdown in the incremental automobile market and the steady growth of the stock market, this year's competition will be more intense.
Can Feng Landa withstand the pressure and move forward? Obviously, the "upward strike" on the price is not enough to sum up the whole of its own competitiveness.
Test-driving such a new car in an internet-red city like Changsha, GAC Toyota's intention is clear: young people, don't miss it.
Although it does not have the personality of CH-R in appearance, it will be more energetic than the two brothers of the "Landa family". It can be said that Feng Landa is for pragmatic young people who do not like "high profile", who have a more family concept, but are not willing to be a dull and boring person.
When I started, the overall feedback from the car was comfortable, the power connection was silky, and the CVT was still smooth enough. In times of urban congestion, when the speed is less than 2,000 rpm, the car behaves peacefully, usually presenting a "everyone is sleeping and I am snoozing" scene.
But when the road conditions change, the speed is raised to 3000 rpm, the explosive power of the 2.0-liter naturally aspirated four-cylinder engine is not deceived, and as the throttle deepens, the refreshing pleasure of the front Landa is more and more obvious, and the power output will not drag the mud and water at all.
Coupled with the flexible body size, this car can be surprisingly able to provide good driving pleasure, in the city and high-speed performance is remarkable, compared to the old Toyota model, it is indeed not the same.
Some people say that sitting in the Feng landa car will feel too simple, but I would like to understand it more as a pragmatist's insistence. As we all know, TNGA is not a specific platform, but a production concept. I think his philosophy must contain the idea of the greatest common denominator of happiness.
In GAC Toyota's understanding, a delicate car suitable for young consumers who have just entered the society or have just started a family should take into account safety, driving comfort, car economy, and household multi-functionality.
From Fenglanda, we can see that GAC Toyota is resonating with young people with the greatest kindness.
With 7 airbags as standard, toyota's quasi-L2 level automatic driving, 438L trunk volume, and combined with its price, it is obvious that this is not a dimensionality reduction blow, but in the upgraded dimensionality market.
That is to say, Fenglanda, in the threshold of its level, with the same level of better product force to occupy the user's mind, with the best product "to enhance the market".
And, this is obviously a more "advanced" way of attacking the city.
With the listing of Fenglanda, gac Toyota's product line is gradually clear, Fenglanda, Leiling and other models are stable and just need the base plate, Velanda, Weisa, Lingshang to develop the mid-end market, Xena, Highlander, Camry and other flagship models in the high-end market.
However, if you only use Fenglanda as a piece of the puzzle in the product line of GAC Toyota SUV, it is undoubtedly one-sided. We should see the meaning of a car itself, it is declaring war on the young market, it is reducing the cost of family happiness.
In addition to seeing the mission of Fenglanda to take the volume, it is more necessary to understand that for GAC Toyota, the rise in volume is only a performance, and the rise in brand value is the ultimate goal.
Because, behind the pursuit of sales is the transition from "brand evolution" to "brand upgrading" of GAC Toyota, which is the upgrading of the ability of the enterprise system.
This year, GAC Toyota has become an adult, in this crucial year, to achieve millions of annual sales, in addition to the efforts of pragmatic people such as Fenglanda, it is also necessary for enterprises to enhance marketing innovation and brand service to open a new situation for the industry.
Just as the reason why Changsha has been rated as the happiest city for more than ten consecutive years, in addition to the people who eat hard and dominate the barbarians, the food and developed entertainment economy that are "out of the circle" here make this central city full of consumption vitality and development potential.
Inner volumes are ubiquitous, and the key is to see who can find a breakthrough and spiral upwards.