February is destined to be a season of boredom, not only because you have to say goodbye to the holidays and start a new year of working workers. It is also because of the Spring Festival, resulting in the cold period of all markets in February, and the purchase intention of many users has faded. Similarly, the curse of February also fell on the MPV market.
A few days ago, the Association announced sales of MPV models in February 2022. The once-pampered MPV model sold only 66,000 units in February, down 34.4% from the previous month. The sharp decline in sales has also made great changes in the originally stable sales ranking. Today, Xiaobian will understand the changes and reasons for the MPV market in February.
First of all, the top of the list is still our old friend Buick GL8, as the eternal legend of the MPV market, if it lacks its presence in the list, it seems difficult to have authenticity. Despite February's exceptional "water retrograde", the Buick GL8 still sold 9,090 units, a slight increase of 12.5% over January. For this "regular customer", presumably there is no need for too much introduction, Xiaobian can only hope that in his lifetime, he can see his own brand surpass it.
The runner-up was the long-lost Trumpchi M8, which once again returned to second place with a score of 5,001 vehicles. As an evergreen in the MPV sales list, trumpchi M8 has always occupied the top five positions. But from the end of 2021, the Trumpchi M8 began to plummet all the way, and even fell out of the top ten ranks. The lack of production capacity caused by the chip crisis is the main fuse, in addition, the sunroof leakage, engine cooling system failure, leakage of antifreeze and other quality problems have also made trumpchi M8's reputation turn sharply. The double containment of word of mouth and production capacity makes trumpchi M8 no longer legendary.
The third place was handed over to the dark horse runners of the MPV market, Sai Na, whose record of rising 14 places in January has not been forgotten, and in the blink of an eye, he squeezed Out Lingzhi and grabbed the excellent record of third place. Since its launch, Xena has maintained a state of accelerated prospects. With the support of TNGA Toyota's global architecture, Xena has a better performance than the regular car in terms of space and power. In particular, the open concept seat allows the space to be adjusted to the user's needs, which once again proves that it is the details that the car plays.
Gemini Odyssey and Alexand are still stable, occupying the fifth and sixth places with a record of 3069 and 2497 vehicles respectively. After the revamped Odyssey and Alexon, not only the appearance is more popular, but also adjusted in terms of configuration power. Through the sales of the two models, we can also feel the user's recognition of the new model.
Another model that soared into the rankings in February was the SAIC Maxus G50, which jumped from 19th in January to 9th place with a record of 1155 units. The reason is inseparable from the launch of the 2022 G50. Although the new model has little adjustment to the appearance and interior, it will upgrade the 3.5-inch LCD meter that has been complained about by the public to a 7-inch LCD meter, and users finally no longer have to squint at the screen. In addition, the biggest advantage of the new car is that it is cost-effective, low price, moderate configuration, loose interior space, so that it is included in the procurement list of many companies.
With a record of 1,076 units, Kustu became the goalkeeper of the top ten MPV list in February. Although it is a joint venture model, Kustu still has a unique understanding of Chinese users. With "big space" as the breakthrough, the 4950/1850/1734mm body size + 3055mm wheelbase is a breeze even if it is a veteran Odyssey. In addition to the official promotion of the "joint venture brand cheapest MPV" slogan, it is really fierce to pull a wave of traffic.
At last:
With the rise of the MPV market and the milk daddy group, the MPV model has long ceased to be a tool car in the eyes of users, but has become an essential model for multi-child families. However, unlike the rapidly improving status, independent brands do not attach great importance to the traditional MPV market, but put more firepower on the new energy MPV market, which is still a virgin land, and rush to become the first person to eat crabs. But can the new energy MPV market really accommodate so many car companies? I think it's hard. After all, the MPV market is still fully developed, the market share is relatively low, and the consumer group belonging to the branch of the pure electric MPV market is certainly less. Therefore, the current development of mainland independent brands in the MPV market shows deformed development, which is a "slope" with one leg thick and one leg thin. Only by improving the product matrix, enriching the types of MPV, and using the technologies of both sides to complement each other can we truly go out of our own way.