Entering 2022, the continuous price increase of gasoline has stimulated the attention of new energy vehicles to a certain extent, and the sales of many new energy vehicle companies have achieved substantial growth, and some undervalued new car-making forces have also achieved a leap in sales.
The author understands that Nezha Automobile is the representative of domestic new energy vehicle brands, according to official data, Nezha Automobile delivered a total of 7117 new energy vehicles in February, an increase of 255% compared with the same period last year.
It is worth mentioning that the achievements of Nezha Automobile have also successfully surpassed Weilai and Xiaopeng, and the sales of these two new car-making forces in February were 6131 and 6225 respectively.
Specific to the model, in February, Nezha U Pro delivered 3044 vehicles, Nezha V delivered 4073 vehicles, and in January and February this year, the cumulative delivery of Nezha cars has reached 18126 vehicles, an increase of 332% year-on-year.
It can be seen that Nezha Automobile is indeed an underrated new car-making force in the market.
In fact, Nezha Automobile has been established for a long time, founded in 2014, almost at the same time as Weilai, Xiaopeng and Ideal to enter the market.
However, Nezha Automobile is not as strong as the other three, so it has been undervalued in the capital market for a long time, and at present, this company has opened a Pre-IPO round of financing, with a target valuation of about 45 billion yuan, compared with the market value of "Wei Xiaoli" around 200 billion.
It is worth mentioning that Nezha Automobile actually has more advantages than "Wei Xiaoli", because it is one of the few enterprises with dual qualifications and double factories on the new energy vehicle track, which is why under the hot market of new energy vehicles, Nezha Automobile can achieve a leap.
Not only that, Nezha Automobile also has two advantages to help this car company and become a black car company in the new force of car manufacturing.
First of all, the positioning of Nezha Automobile is close to the people, which is different from the direct positioning of the middle and high-end of other new car-making forces in China, Nezha Automobile did not set the price at the level of starting from 200,000 or 300,000, but paid attention to the sinking market, focusing on the people-friendly price.
Although direct positioning of the high-end can help the brand to create a high-end image, it will indeed save a lot of effort than hitting the high-end from the low-end, and it can also maximize the profits, but the scale of the high-end market is much smaller than that of the low-end market.
In the Chinese market, the most acceptable price for the vast majority of consumers who buy a car is at the level of more than 100,000, and I believe that Nezha Automobile is very aware of this, so it has achieved a jump in sales through cost-effective positioning.
Secondly, Nezha Automobile's rapid expansion of offline channels, in February this year, Nezha Automobile opened 22 new stores, the total number of directly operated stores has reached more than 80, and the official has further expansion plans, the goal is to cover 250 cities in 2022 sales channels.
And different from the conventional 4S store direction, Nezha Automobile's direct sales store is more in the mall, which can effectively enhance Nezha's brand awareness and exposure, and this strategy will undoubtedly bring many benefits to Nezha Automobile.
However, in essence, whether it is pricing or sales channels, sales are only auxiliary effects, in the fiercely competitive Chinese market, new energy vehicle companies want to sell well, its core advantages still rely on technology.
This year, Nezha Automobile will soon launch a new model Nezha S, which will adopt the front double wishbone / rear five-link suspension configuration, and the 100-kilometer acceleration performance is only 3.9 seconds.
Moreover, Nezha S can also achieve pilot-level auxiliary driving on high-speed and urban roads, and even in some scenarios, L4-level intelligent driving can be realized, and perhaps Nezha S can improve the brand positioning of Nezha Automobile to a certain extent.
Of course, Nezha Automobile is still facing many challenges, as the market competition becomes more and more fierce, major car companies will inevitably launch more competitive products, and some car companies will also make a certain reduction in price.
In this way, the share of Nezha Automobile in the low-end market will also be challenged, but for now, in the low-end market, there is no new car-making force whose volume and influence can be comparable to Nezha Automobile.
So do you think Nezha Car can continue to be on fire, welcome to comment, like, share, talk about your views.