It is said that sales are the best way to test products, but the author believes that this needs to put aside luxury goods, take the car market, the price of hundreds of millions of Rolls-Royce, a month may not be able to sell a hundred units. In March, the author also sorted out the top ten models (retail sales) of the SUV sales list in February according to the data of the Automobile Dealers Association. Next, let's take a look at it, what are the specific models?
As shown in the figure above, under the dual "pressure" of the Lunar New Year + repeated epidemics in February, the sales volume of the entire SUV market is actually not very impressive, and the sales volume of the "first list" is only in the early 20,000s. However, interestingly, the changes in this list are still quite large, and the "veteran" CR-V finally raised his eyebrows and breathed out to get the "pin crown" with a monthly sales of 21745 units.
Honestly, from the perspective of product strength, it is reasonable that CR-V can win the crown, because the car not only has a better level of space, fuel economy is quite high, coupled with reliable quality, it is a relatively hot home SUV. And this time to reach the top, in addition to the chip problem has been alleviated, may also be inseparable from the "impulse" of the sake, after all, the new generation of CR-V is about to be listed, dealers must "clear" the old model.
With the DM-i model alone can sell 19055 units, Song PLUS New Energy does have something, and why can this car be so hot? I think there is a high probability that the production capacity has been released, coupled with the increasingly high oil price, so that many consumers want to choose a fuel-efficient car. The Song PLUS DM-i has undoubtedly become the object of people's investigation, DM-i super hybrid, large space, rich configuration and other characteristics, but also let the car successfully retain consumers.
The Haval H6 sold only 18,790 units in February, ranking third, and while it was a good performance in the overall list, for the Haval H6, that was a drop. However, in the author's opinion, next month should rush up, after all, Haval H6 vehicle product strength, cost performance, quality performance are good, this loss should be affected by the market.
In the case of the continuous rise in the price of the standard rear-wheel drive version, Tesla Model Y can still sell 18593 units, which shows how strong its appeal is. However, then again, Model Y does have this ability, to have a brand, to have a product force, not to mention compared to the luxury brand of pure electric SUVs, Model Y is still a "price butcher".
As for the "old faces" of RAV4 Rongfang, XR-V, Binzhi and Auchan X5, the author will not elaborate, and we will continue to talk about the new faces in this list - Tang DM and Trumpchi GS4. BYD's Tang DM, able to sell 10,026 units, is really a bit of a surprise to me, and what are the highlights of the car? External discharge is calculated as one, and the high performance of 4.3 seconds to break the hundred is counted as one; after the Trumpchi GS4 updated the second-generation model, with its eye-catching appearance + good chassis tuning, coupled with the power combination of 1.5T+6AT, it does show a good market competitiveness.
What surprised me this time was that Changan CS75 PLUS actually fell off the "altar" and did not appear in the top ten. According to data from the Automobile Dealers Association, Changan CS75 PLUS sold only 9,597 units in February. And why is there so much decline? Many netizens dislike the exterior design of its second-generation model is not as good as the old model, and although the new car is equipped with 8AT as standard, the threshold price is more than 120,000. And another reason is that it, like H6, is affected by the market environment.
Write at the end:
Compared with the same class of cars, SUVs not only have better passability, but also better driving vision and passability, so it has also become the choice of many consumers. Compared with the car market that has been "solidified", the SUV market is full of more variables, just like in February, the German Volkswagen SUV products, there is not a single model on the top ten. What is your view on this?