When it comes to the Wuling brand, I believe that most people first think of the sentence that is widely circulated in the car circle, "What the people need, Wuling will create." Indeed, all along, whether it is Wuling Hongguang, which is known as the "Autumn Mountain God Car", or Hongguang MINIEV, the new favorite of fashion, these inexpensive models have left a good impression on the majority of consumers, and at the same time, this has smoothly made it the most down-to-earth automobile brand in the hearts of the Chinese people.
But at present, with the continuous upgrading of Chinese consumption and the overall upward development of China's automobile industry, more and more independent brands have embarked on the high-end road, including SAIC-GM-Wuling, which has always been showing a people-friendly image. So later things you all know, the brand upward has become a new strategic goal of SAIC-GM-Wuling, and at the same time, in order to distinguish the product line, it has deliberately opened up the global silver label of Wuling, which represents the brand's high-end models.
Therefore, Wuling Capgemini as the brand's world's first silver label model was officially unveiled at the end of 2020, through continuous stacking of materials, configurations, in order to seek to move towards the high-end market, its new exterior design language, and quite textured interior layout, but also let many consumers see the determination of Wuling on the road to the brand upwards.
But unfortunately, the Listing has been more than a year ago Wuling Capgemini is only "golden jade outside the failure of the inside", although it initially with the appeal of the Wuling brand and the price is still relatively close to the people, harvested a lot of orders, monthly sales once exceeded 10,000 units, but with the fermentation of real user reputation, consumers began to realize that Wuling Capgemini this car is only "packaged" well, in the product quality control, driving experience is still the set of Wuling red label models. If we open the model detail page of Wuling Capgemini on the car quality network, we can see that there are many problems in the 1.5T + CVT powertrain of the car, so the sales of Wuling Capgemini have fallen back to the level of 1,000 units, and they have not been able to turn over.
Then, Wuling Automobile also launched the first silver label SUV Wuling Star, whether from the price, or configuration, it can be clearly seen that it is still taking the cost-effective route, but also to bring the Chinese people a high-quality and inexpensive car experience. Of course, this can also be understood, SAIC-GM-Wuling is indeed weak in terms of technology accumulation, if you blindly rush up, with this 1.5T + CVT powertrain and its quality control that has not changed for 10,000 years, the price and positioning of the vehicle cannot be high.
But only these are enough, the biggest controversy about Wuling Xingchen is its shell "Baojun 560" name, so it seems that Wuling wants to rely on "pulling the skin" operation, and sells the vehicle as a high-end model of silver label?
Oh yes, since the mention of Baojun 560, Xiaobian is angry, this car has just been listed at the beginning, has won the popularity of the Chinese people with high cost performance and good product strength, and even once squeezed the "national god car" Haval H6 out of the position of the SUV sales crown, but with its subsequent outbreak of a series of quality problems, SAIC-GM-Wuling did not pay attention, but let customers complain, and eventually led to the "short-lived" career of Baojun 560. Today, opening the official website of Wuling, the position of Baojun 560 has also been replaced by the stars.
Therefore, seeing here, it is difficult for me not to complain about the routine of Wuling, when a car can not be sold, or there is a quality problem, Wuling did not actively solve the problem, but directly solved the "problem car", you see Baojun 560 to change the name of "star", now not also sold more than 10,000 units a month?
For another example, the second silver-label MPV model Wuling Jiachen released by Wuling Motors, whether it is body size or powertrain, is like the Pull-up car of Baojun 730, and this is a so-called "global silver standard in the high-end seven-seat family car", but it is the same front face as the star, and then pull the body to the size of the MPV, and then with the set of 1.5T + CVT, this is another silver label model born?
Write at the end
Although it is said that the pull-up car can be regarded as a common method of Wuling Automobile, since you are a silver label model with a higher positioning, you are still engaged in "shell change", it is really impossible to say, which shows that Wuling's misunderstanding of the impact on the high-end market has repeatedly damaged the image of the Wuling Silver Label brand. Since you Wuling hope for brand breakthroughs, then in the follow-up, you should face up to the problem of product quality control, concentrate on innovation, research and development, and stop letting the trust of the people go to waste.