The new forces carry the top work, million comfort quality only sells 338,000 yuan, the ideal ONE how can not be hot
On March 1, Ideal Auto announced the February delivery data, ideal car delivered a total of 8414 Ideal ONE in that month, an increase of 265.8% year-on-year, with a model and a configuration to achieve the first sales volume of China's new car-making forces, reshaping the original "Li Pengwei" market pattern. Based on ideal ONE's strong product strength performance, ideal car shows signs of healthy growth. On February 25, Ideal Auto released its 2021 Q4 financial report, which showed that the quarterly delivery volume reached 35,221 units, an increase of 143.5% year-on-year, and the quarterly revenue exceeded 10 billion yuan for the first time, with a strong growth momentum, and after the financial report was announced, the market value of ideal auto's U.S. stocks and Hong Kong stocks has surpassed that of Xiaopeng Motors.
Behind this, the ideal ONE has made a huge contribution with the power of only one car, and it can even be said that the ideal ONE has become a phenomenon-level product in the new force of car manufacturing and even the entire luxury car brand. At the same time, the success of the ideal ONE also confirms the correct development idea of the ideal car from the side, adhering to the research and development investment (AEB, NOA), channel expansion, ultra-high voltage fast charging technology, etc. From the perspective of the existing market achievements achieved by the ideal ONE, the ideal car has achieved a stage success.
And how powerful is the product power of the ideal ONE? You can refer to the following market data: Ideal ONE has sold more than 10,000 units for three consecutive months (2021.11-2022.1); Ideal ONE has won the champion of medium and large SUV sales for September consecutive months; since delivery, the cumulative delivery volume of Ideal ONE has reached 144,770 units, which can be called the best-selling medium and large SUV of 300,000 yuan. So, as a domestic medium and large luxury SUV, the ideal ONE relies on 338,000 product pricing, what substantial value experience can it bring to users?
The only 6-seat layout in its class
As a medium and large SUV, the most attractive point of the ideal ONE is naturally the "large space" quality, based on the body length of up to 5030mm and the wheelbase size of 2935mm, so that the ideal ONE's "physique" looks strong and powerful, and the internal space is also greatly guaranteed. In order to further "tap" the net space in the car, the 2021 Ideal ONE adopts a 6-seat layout and increases the space of the third row by 41mm through space optimization, which not only improves the convenience of access to the third row space, but also creates a larger activity space for children sitting in the third row.
In addition to the optimization of space quality, the driving comfort of the 2021 Ideal ONE has been improved again, with luxurious features such as electric adjustment/ventilation/electric waistrest/massage in the first two rows of seats, and a comfort sponge has been added to the seats, and four comfortable soft pillows are standard, providing a more comfortable riding experience for parents in the second row. It is worth mentioning that even the Mercedes-Benz GLS, which costs more than one million, does not have the electric waist rest and waist massage function of the first two rows of seats as standard, and the ideal ONE has done it. It can also be said that the ideal ONE can get a million-level comfort quality at a price of 338,000 yuan, which is really valuable.
Urban electricity consumption, long-distance power generation
At the moment when the new energy wave is swept in, a large part of the population is still resistant to new energy vehicles, and the biggest mustard in their hearts is "endurance", and in the ideal ONE, this problem is solved. More than 80% of ideal ONE car owners think that the ideal ONE is a new energy vehicle, from the driving experience to the cost of the car are more like a new energy vehicle, and in fact, the ideal ONE is indeed a new energy SUV, but in essence, the ideal ONE is more like a combination of the advantages of traditional fuel vehicles and new energy vehicles, with efficient power, low car cost, long endurance travel and other power advantages, the first urban electricity, urban power generation dual electric mode, to meet the diversified needs of urban family users for travel.
In order to further enhance the endurance, the 2021 ideal ONE adopts a new three-in-one rear-drive motor, while providing a NEDC pure electric mileage of up to 188 kilometers, taking into account the quietness of the electric vehicle and the low cost of the car, to create a worry-free and convenient travel experience for users living in the city. In addition, the 2021 ideal ONE expands the fuel tank volume from 45 liters to 55 liters, the thermal efficiency of the range extender is improved, the comprehensive fuel consumption under the thermal engine conditions is further reduced, as low as 6.05L/100km, and at the same time supports the maximum external discharge output function of 2200W, which realizes the convenient and practical performance of the whole scene of urban electricity consumption and long-distance power generation.
AEB test first, standard with NOA navigation assisted driving
In addition to the large space and the experience of using a car comparable to pure electric vehicles, the ability of the ideal ONE in 2021 is also outstanding in terms of active safety, and the new car adopts the only AEB program with visual support in China, and after repeated verification of a large number of real road test data, its identification accuracy is infinitely close to 100%. Based on the complete self-developed perception algorithm and the visual AEB with higher recognition accuracy, the 2021 Ideal ONE won the first place in the AEB test comprehensive score covering hundreds of models, overpowering the BMW 5 Series, Volvo XC60 and other winning popular models, providing users with the most intelligent security guarantee at the same level. At the same time, the 2021 Ideal ONE is also equipped with the NOA navigation assist driving function as standard, through the full-stack self-developed algorithm, with the visual AEB recognition scheme, and high-precision map positioning, it can realize the automatic and accurate entry and exit of the highway on the ramp, and effectively identify the scene of the highway traffic accident, improve driving safety and travel convenience.
epilogue
The 2021 ideal ONE adheres to the power advantage of "urban electricity consumption and long-distance power generation", allowing users to travel with confidence and freedom, and always enjoy the happiness and beauty of family reunion. As the first sales volume of medium and large SUVs, and also the first sales volume of China's new car-making forces, the ideal ONE proves that the combination of the widely used and lower-cost extended range power generation system and the navigation assistance driving system is currently the most suitable intelligent driving combination for long-distance travel for families. After the ideal ONE has been verified by the market from 0 to 1, the ideal car has also gained the recognition of many users, based on this, the ideal brand will continue to break through in 2022, planning to launch the flagship SUV model in the second quarter, and will be delivered in the third quarter of 2022, interpreting the level of Chinese luxury car building with a new product force.