Speaking of domestic car brands, in the past decade, there have been many "long-face" good cars, not only for joint venture cars, but also for imported cars have brought a lot of impact, such as Volkswagen Santana, which needed 200,000 in the early years, now only needs about 100,000; for example, last year's entry naked car also needs 700,000 + (imported) BMW X5, and now it has to be domesticated, and the entry price will be reduced by about 80,000 or 90,000. It is precisely because of this virtuous cycle that domestic consumers can spend the same price and choose more and more excellent automotive products, so even if you do not choose a domestic car brand in the end, you cannot deny the huge promotion brought by the rise of domestic cars to the domestic automobile market. Recently, another domestic strong rise, sales of the same level of the first, luxury car standard to build, bedroom level mute, or AEB test first, some car friends even said bluntly: "300,000 SUV in the "strength king", even the headrest is aviation grade, to a Highlander does not change."
Today's protagonist is the ideal ONE, we based on the ideal car to buy car users to conduct research, collated the following data, and then combined with the second half of the article of the vehicle product force detailed analysis, to see why some car friends will say bluntly: "Give a Highlander do not change." First of all, let's understand the data, in the top ten old car brands where ideal cars have completed the replacement of ideal ONE, the luxury brand share has reached 30%. Among them, the user replacement ratio of Mercedes-Benz, BMW and Audi reached 22% of all brands. Ideal ONE replacement brand TOP 3: BMW (7.7%), Mercedes-Benz (7.6%), Audi (6.7%). Why do some users of second-child families choose to replace the ideal ONE with BMW X1, or Audi Q3, or Mercedes-Benz C-Class? Instead of replacing the Cadillac XT6, or replacing the Toyota Highlander? Mainly the following important reasons.
First of all, ideal ONE is a hybrid car built with range extender technology, positioned as a luxury medium and large SUV, in February 2022, ideal car delivered 8414 ideal ONE, an increase of 265.8% over February 2021. Since delivery, the cumulative delivery volume of Ideal ONE has reached 144,770 units. Ideal Car achieved the first sales volume of China's new car-making forces in February with one model and one configuration, reshaping the "Li Pengwei" pattern. The ideal ONE market guidance price of 338,000, reasonable price, positioning close to the people, after all, put into the 333 high-horsepower medium and large SUV ideal ONE is the most pro-people model, as of now, in this range of models on sale is no more close to the people than it and take into account the strong power of the luxury medium and large SUV, even if there is a high price reduction range cadillac XT6 entry-level model, is more than 20,000 higher than the ideal ONE price. Although Highlander has improved its product strength a lot after the replacement, there are three obvious shortcomings compared with the ideal ONE.
First of all, there is the problem of traffic restrictions, the dual-engine version of Highlander, although the fuel economy is excellent, but it can not be on the green card. The ideal ONE, not only in the big city green card unlimited, but also the new addition of external discharge function, can achieve a maximum of 2200w of external discharge output power, in the self-driving tour camping picnic, for the family to add a lot of fun. Ideal ONE has also turned all-vehicle voice interaction and multi-screen solutions into the mainstream trend of the industry. The intelligent voice control of the four-tone area of the whole car and the industry's first four-screen design allow children down to kindergartens, up to parents in their seventies and eighties to easily interact with the ideal ONE, enjoy the new space experience of the intelligent era, and in the recent third-party AEB test, the ideal ONE won the annual championship, and the ideal ONE is also the only model in the test model that has the ability to accurately identify lateral vehicles and two-wheeled vehicles. Achieving such results also proves that the ideal ONE's ability and sense of technology in intelligent driving are far more powerful than Highlander.
In terms of space, the Highlander's long, wide and high wheelbase positioned in a mid-size SUV is only 4965x1930x1750x2850mm. In contrast, the ideal ONE of medium and large SUVs with a length of more than 5 meters and a wheelbase of more than 2.9 meters is undoubtedly more advantageous. In terms of body materials, the ideal ONE is also not stingy, there is no distinction between high and low, the entry is a luxury, not only equipped with front double airbags, front side airbags, knee airbags and reversing side warning, parallel line assist, headlight delay closure, window anti-pinch hand, PM2.5 air conditioning filter and other safety configurations.
At the same time, like the active risk discharge, proactive active braking, uphill assistance, steep slope mitigation functions are all standard. Another point that needs to be particularly emphasized is its body structure, A, B, C, D pillar parts are covered with high-strength steel, bringing a fortress-like sense of security. At the same time, the whole car also adopts a number of sound insulation and noise reduction treatments, creating a bedroom-level tranquility of as low as 35.6 decibels for the interior, and even the second row of headrests are aviation-grade, and it is also equipped with seat massage/heating functions, making the whole family more comfortable when traveling together, which is also an advantage that Highlander does not have.
In fact, for a family car, consumers value in addition to space and interior materials, sense of science and technology, sales, there is the most important one is the mechanical quality, and the ideal ONE equipped with the new three-in-one power system can obviously meet the basic needs of users, first of all, in terms of endurance, under the blessing of this three-in-one power system, and combined with the fuel tank volume of 55L, so that the ideal ONE's comprehensive maximum endurance can reach 1080km, and the maximum power has 333Ps, Zero-hundred acceleration can achieve the fastest 6.5S, which is 0.4 seconds faster than the entry-level BMW X5. So in the case of (power performance, mileage, green card) do not have to worry, I believe that more and more people will choose range-extended power cars in the future, because range-extended-range vehicles are not only more economical than traditional fuel vehicles, but also range-extended-range vehicles are longer and farther than pure electric vehicles, and more importantly, they are not affected by temperature.
Ideal ONE on the basis of having a price of 338,000, its own product strength is not inferior to those about three or four hundred thousand joint venture SUVs, while in terms of performance, configuration, vehicle materials also sit on a certain advantage, so this car can break through the domestic bottleneck, and with sales performance to beat the Volkswagen Tuon, Cadillac XT6 led by the popular medium and large SUV, for 9 consecutive months won the large and medium-sized SUV sales championship, and the delivery volume (2021.11-2022.1) sold more than 10,000 units for three consecutive months. And prompted the ideal car to become the first in the sales of New Forces of Chinese Car Manufacturing in February with one model and one configuration. In fact, in my opinion, the hot selling significance of the ideal ONE is not only to let the Chinese people see that the domestic car is gradually stronger, but more importantly, it can promote the joint venture brand and even the imported brand to gradually explore the entry price, which is the benefit brought by the rise of domestic production. So, in the final analysis, the ideal ONE seems to be a sharp sword inserted into the price pain point of the luxury car field.