As we all know, sedans and SUVs are the preferred models for consumers, so most brands will not let go of these two market segments in the market layout, and Land Rover seems to have its unique persistence. Since its birth in 1948, the Land Rover brand has created three major product families of range rover series, discovery series and defender series, and it is not difficult to find that these three series have only launched SUV models. Is this blind confidence in the product, or is it genuine?
As the flagship model of the Land Rover brand, the strength of the Range Rover should not be underestimated. On March 4, the first version of the new generation of Range Rover was unveiled in Guangzhou, and pre-sales have officially opened. It is reported that the pre-sale price of the new car is 2.5188 million yuan, which will be officially listed at the Beijing Auto Show in April. So, what's different about the new car? Let's take a look.
Minimalism is the main design theme of the new car
In the era of "appearance is justice", appearance is very much valued by consumers. The overall exterior contour of the new generation of Range Rover follows the classic design of range rover, after all, the change is too big to lose the original wildness, so the new car has only made some adjustments in the details, highlighting the modern and futuristic sense.
Looking closely, the biggest change is the bumper under the front face, which uses a penetrating chrome trim, but is it less personal? The floating roof design matches the waistline at the bottom to add a sense of sportiness. What's more, the doorknobs of the new Range Rover are hidden. While nothing new today, for traditional brand Land Rover, it's a testament to keeping up with the times.
According to Xiaobian, the new generation of Range Rover is based on the MLA-Flex luxury electrified architecture, highlighting Land Rover's strategic idea of "reshaping the future". With low wind resistance, low center of gravity and high-quality body structure design, the sporty character is greatly enhanced. It is worth noting that the wind resistance coefficient of the whole vehicle is only 0.3. Compared to the previous generation, the new car has been improved in terms of length and wheelbase.
When you come to the interior, you will find that the new Range Rover still highlights the new identity through details adjustments. In addition to conventional wood and chrome-plated materials, new leather fabrics developed jointly by Land Rover and Kvadrat are used. Coupled with the 13.1-inch suspension central control screen, the high sense of luxury is outlined. In terms of digitalization, the InControl OS 2.0 intelligent connection system built into the central control screen provides the need for entertainment, and also supports intelligent voice interaction and mobile phone interconnection. For the respiratory safety of the occupants, an air purification system using dual nanoTM X technology is also installed.
In terms of power, the new car will be equipped with a 4.4T twin-turbo V8 engine from BMW, with a maximum power of 530Ps and a peak torque of 750N·m. Compared with the previous 5.0T twin-turbo V8 engine, the efficiency is improved by 17%, and the acceleration time of 100 kilometers is only 4.7 seconds.
The new generation of Range Rover is an important step in the "Reinventing the Future" strategy
Perhaps, some people also ask, where are the advantages of the new generation of Range Rover? For suvs that buy about 2 million yuan, why does this new car appear in the alternative model? Moreover, in the context of the increasingly competitive competition in luxury SUVs, how can the new generation of Land Rover enter the market?
First of all, the segment where Range Rover is located, with the exception of the Mercedes-Benz G-Class, has few rivals, which is one of its advantages. In addition, from the Report on China's Automobile Retention Rate released in February, it was learned that the Land Rover brand ranked sixth and increased significantly. The data shows that Porsche and Lexus have a higher retention rate, but the high price inhibits the rise in transaction volume, which is not conducive to the expansion of the brand's scale and market share. Conversely, the Land Rover brand seems to have firmly grasped consumer preference for SUVs. From the data point of view, it can be seen that domestic models and imported models go hand in hand, and the quality of new car products has been significantly improved.
As mentioned above, the new Range Rover is the first model launched under the "Reinventing the Future" strategy, so the new car will greatly help to enhance the brand's influence. With the promotion of the "double carbon" policy, many car companies in the mainland have devoted themselves to the field of new energy and have achieved good results. Today, the new generation of Range Rover has kept pace, and will launch plug-in hybrid models and pure electric models in the future.
At the event, Li Dalong, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Agency, revealed: "Land Rover will launch its first EV model in 2024; land Rover will have 6 pure electric models by 2026; all models will have pure electric versions by 2030; and even by 2039, all car businesses will achieve net zero carbon emissions." "In this way, Range Rover is full of determination to enter the new energy market.
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At present, it is a well-recognized fact that young and new energy are the trend of the times. With the launch of the new Range Rover, Land Rover's "mind" is evident. Among them, the new car appears as an important step in the strategy of "reshaping the future", which means that Land Rover will continue to lay out in the field of luxury new energy vehicles and strengthen the product matrix. In addition, the new generation of Range Rover is a concentrated embodiment of hard power such as the MLA-Flex luxury electrified architecture and the 4.4T twin-turbo V8 engine.
Now that pre-sale prices and pre-sale channels are known and opened, will you pay for this luxury SUV?