On March 1, Weipai's flagship SUV model Mocha DHT-PHEV was officially launched, and the official guidance price was 295,000-31.5 million yuan.
From the perspective of model positioning, Weipai, as the high-end brand of Great Wall Motors, and mocha DHT-PHEV is the flagship model within the brand, which can be said to represent the highest production level of Great Wall Motors. Whether it is worth it or not, we first look at the product force.
This issue only talks about the key points, the overall atmosphere of the appearance of the mocha is durable, but here will not be repeated, you can look at the picture. The target consumer group of MOCHA DHT-PHEV is mainly aimed at, which is actually very obvious. With a price budget of about 300,000, I plan to buy a more versatile family car.
If you choose luxury brand competitors
With a budget of 300,000, I believe that many consumers will consider luxury brand models. It's actually quite normal. The brand of a car can indeed bring you a certain image of the owner. However, it should be known that Weipai, as a high-end brand of Great Wall Motors, although the current brand recognition cannot be compared with the first-line luxury brands of the German family. But at such a price, if you choose the so-called high-end positioning of the German luxury brand model, but in terms of size can only choose the compact SUV, can this really be high-end?
In the car space experience that the Chinese people value, the compact SUV is limited by the size of the car, and the riding experience of the rear row will indeed be discounted. There are even competitors that put the 7-seat layout on a compact SUV. On the surface, there are indeed 7 seats, but after a trip experience, it has gained the dissatisfaction of 7 people. Compared with superficial data and brand power, practicality is more important.
And in the driver can more experience the power level, the same price is to choose 1.33T? Or is it a three-cylinder model with its own surging feeling? If you buy a car not only recognize the car logo, do not look at the product strength, it is indeed a little difficult to start.
In terms of engine, the engine using Miller cycle and variable section turbine technology is more superior than alto cycle + ordinary turbine in terms of engine efficiency and power response, and the engine only needs to add No. 92 gasoline.
However, in terms of fuel economy and power response of the Mocha DHT-PHEV, the technology of the engine is only the tip of the iceberg. More importantly, it uses DHT-PHEV technology. In stages where internal combustion engines are less efficient, such as low-speed start-up, pure electric or electric auxiliary drives are used. In urban traffic jams, where low-speed starting and creeping are frequently required, with the assistance of motors, it is indeed better in terms of fuel economy and power response.
If you choose a joint venture competitor
If you are still not satisfied, what will happen if you choose a joint venture competitor? We set our sights on the joint venture brand and continue to look down. Yes, it's finally possible to opt for a mid-size SUV that performs in a similar amount of space. However, most of the joint venture brand competitors in this price segment are pure fuel power, but in terms of engine power, it is indeed much better than the aforementioned luxury brand models of the same price.
More importantly, the joint venture brand in this price segment also has hybrid models to choose from. The main target group of Mocha DHT-PHEV is the consumers who originally chose these models. But first think clearly, if you live in a first-tier city, adding new car indicators will be a headache. Even in first-tier cities where the cost of bidding for a license is relatively close to the people, the average price is close to 20,000.
Even the joint venture brand hybrid medium-sized SUV model that consumers are familiar with does not meet the new energy green card index standard due to the characteristics of its hybrid structure and the limitation of battery capacity. That is to say, the choice of this model, although it also has good power responsiveness and low fuel consumption, but the new energy indicators valued by consumers in first-tier cities do not meet the conditions.
At the same price, the joint venture brand model that can win the new energy green brand, and the size is "shrunk" back to the compact SUV, which is indeed a bit difficult to accept. Even if you mind a little smaller space, that superimposed sound insulation, chassis texture, configuration, and even whether you need to increase the price of the car and other factors, after putting them all together and comparing, it can be seen that compared with the Weipai Mocha DHT-PHEV and the joint venture competitors, who is more suitable for Chinese consumers, it is quite obvious.
What happens when you choose pure electric and other hybrid competitors
Pure fuel models and light hybrid models, without new energy policy support, are not suitable for consumers in first-tier cities. What about pure electric models? Brother Cylinder said four words "pure electric endurance". At present, the mileage of pure electric models is shorter, and the endurance of running high-speed sections is more "virtual" and other problems still exist. The Weipai Mocha DHT-PHEV can be oiled and electric, and in the state of full oil and full power, it can achieve a cruising range of more than 1000 kilometers. When running at high speed, not only is it faster to go to the gas station to refuel, but also the mode of direct engine drive also bids farewell to the "high-speed virtual" short board of pure electric models.
In addition, the pure electric endurance of other PHEV plug-in hybrid models is mostly concentrated in about 50-100 kilometers, and the pure electric mileage is not long enough to cause the coverage of pure electric low-cost travel scenarios, and the charging frequency is too high. Weipai Mocha DHT-PHEV uses a larger battery pack at any cost, achieving a leading 204km pure electric endurance. In simple terms, the common problems of high power loss fuel consumption and high charging frequency of PHEV models have also been solved.
Brother Cylinder has a word
In fact, the target population of Weipai Mocha DHT-PHEV is quite clear. Compared with luxury brand competitors, it is more competitive in terms of power and experience; compared with joint venture competitors, it has the advantages of space and green card discounts; compared with pure electric models and other plug-and-mix models, its car cost and energy replenishment methods also get a better balance point. Although looking at the price alone, you may feel expensive. But it is not expensive, shouldn't we combine the products and compare the competitors before we can give a conclusion? Independent brands really do not lose to foreign brands.