The upgrading of the market and the update of the product are all things that are obvious under the trend of the times. As far as our domestic market is concerned, the current joint venture car and domestic car have formed a more obvious competitive situation, domestic car with increasingly solid technology accumulation, coupled with excellent cost performance, has become one of the products favored by consumers. As a joint venture car, because of the competition of domestic independent brands, it has slowly become close to the people and has become inclined to cost performance, and the models launched are also more mainstream than one, and the configuration has been greatly improved compared with previous years. When it comes to domestic joint venture brands, it will never be able to get around the German Volkswagen, which is not only an old joint venture car company that entered the domestic market earlier, but also one of the most outstanding representatives. However, the new cars that Volkswagen has listed in recent years do not seem to have as dominant as before, such as the scope we are going to introduce today. The public itself can't understand why Tu Ang is listed on the "god", and the monthly sales of the territory are only 2939 units.
I'm sure you've all heard that half of Volkswagen's global sales come from the domestic market, and indeed, Volkswagen has accumulated a high audience base because it entered the domestic market earlier. Coupled with the fact that Volkswagen's models are really good at mechanical tuning, and there are models in various fields, sales are naturally good. But so two years later, Volkswagen embarked on a "downhill" trend, many models have not obtained the market feedback after the listing, and some sales have dropped sharply compared to previous years, like the Passat and Maiten in the B-class car market is typical, before they were still the top in the B-class sedan market, but now the top three are difficult to enter. As for the two cars we are going to talk about today, Tuang and Lanjing, they are Volkswagen's two medium and large SUVs, and also the two cars born by Volkswagen in order to benchmark the Chinese people and like large space SUVs, the listing time of these two cars is different, the market sales and word of mouth are completely different, so what is the reason for this gap?
In fact, the time point of listing is also very important, because the market popular things, is time-sensitive, in the past few years, the domestic market is popular that kind of large space SUVs, I remember Highlander are so old, sales or thousands or even tens of thousands of units. So the listing of Tu Ang just seized this point in time, knowing that the Chinese people like to be big, so Volkswagen has built an almost the largest SUV of the same class, and the body size of more than five meters really makes people feel like a behemoth. So Tu on the listing on the fire, I remember That at the beginning of the listing, my friends around me wanted to buy this car, asked a few 4S stores at the time, and a few said to increase the price, there is no existing car, so this is enough to explain the popularity of this car. And after the market sales performance, Tuon also often leads the Highlander, becoming the sales champion in this level, reaching 11,200 units at the highest monthly sales, which can really be regarded as very good, after all, its starting price is high, because about 300,000 can already start with BBA models, but it still has such a high market heat, it is indeed unexpected.
But the listing of Lanjing is not as lucky as Tuon, Lanjing was officially listed in June last year, to be honest, the arrival of Lanjing is indeed slightly late, after all, last year, this kind of medium and large SUV is obviously not as hot as before. Therefore, if Lanjing wants to replicate the success of Tuang, it lacks "tianshi", and there is no good time node, so that the immediacy of this car that is larger than Tuon and has a strong aura will lose its traffic foundation. We analyze from the sales volume, you will all find that since the listing of this car, the monthly sales of this car are a few thousand units, more than a thousand units at the trough, more than two thousand units when it is good, and like the january that just passed, even if the sales are good, the sale of 2939 units is already a level close to three thousand units, but these are far less than the market performance of Tuang. Even now, Tuon's market heat has faded, and it has sold more than five thousand units in the past month, which can undoubtedly be described as strong.
In addition to the time node, there is also a point that there are too many competitors in the market now, like When Tuon was first listed, the biggest competitor was nothing more than Highlander. Now, highlanders have been upgraded, and the new generation of models is stronger and more convincing. In addition, Toyota also has a crown land release, this car has the aura of the crown car logo, at the beginning of the listing need to increase the price of the car, that month can also sell five or six thousand units, I have to say that it is very lamentable. In addition, after the listing of the border, it is natural to face the competition of its own brother Tuang, because these two cars are almost the same in power, technology and three major pieces, that is, the appearance and shape are relatively different, for the appearance of this kind of thing, it is different from person to person, and there is no absolute standard. However, in terms of price, Tu Ang is still slightly cheaper than Lanjing, after all, Tuang is not as long as the body size of Lanjing, so on the premise of little difference, it is natural to choose Tuon more people.
In general, although SAIC Volkswagen and FAW-Volkswagen are the partners of Volkswagen in the domestic market, they will also compete with each other and declare sovereignty to each other. And when FAW-Volkswagen saw that SAIC Volkswagen Tuang sold well, it was naturally more anxious. After all, SAIC Volkswagen has its own products in this positioning range, and it sells very well, but it does not have it, which will make consumers feel that FAW-Volkswagen is inferior to SAIC-Volkswagen. Therefore, the listing of Lanjing may not be how many people FAW-Volkswagen wants to prove its sales to many people, but more that it wants to have a model with the same positioning in this range, and this is enough. But if the car can catch fire in the market, then it is the best of both worlds. However, to be honest, the listing time of Lanjing really does not have the advantage of Tuang, so it is difficult for sales to break through the limitations, after all, the market trend is different, and there are more market competitors. So for these two cars, do you all like Tuon a little more, or do you like to take a little more?