I probably remember that it was not the first time that a good person asked the question about weilai, ideal, Xiaopeng, Weima and other new car-making forces who could go to the end with a smile, and more than once wrote an article to express objective comments on them, and the most amazing result was not the crusade from Xiao Bai and the water army, but the pale and powerless pressure from one of the depots through the public trumpet.
But the test drive time is ultimately true to the facts, and paranoid about standing on the side of consumer interests and discerning the truth.
In this regard, we thought that Xiaopeng might persist longer, and other brands did not know.
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Text/Second Brother
Produced by Governor Hiromon Studio
With the purpose of making quick money, the new forces that joined the ranks of car-making have come to this day by relying on the support of capital, and each has a considerable media resources and user groups, which seems to be gratifying.
NIO ES8
In January 2022, Xiaopeng, Ideal, Weilai, Nea, WM and Reading sold 12,922 units, 12,268 units, 9,652 vehicles, 11,009 vehicles, 2,200 units and 2,071 vehicles respectively, up 114.83%, 128.07%, 33.59%, 401.55%, 7.8% and 832.88% respectively, up -19.23%, -12.91%, -7.97%, 8.7%, - 56.54% and -52.64%.
The huge changes in sales in recent times compared to longer periods of time may seem insignificant and may make countless people look forward to the future of the new car-making forces.
However, all this may be just a symptom.
With the gradual fading of government subsidies and the gradual awakening of consumer consumption thinking, Wei Xiaoli and Wei Nayun, who have no skills to stack technologies only with take-ism and harvest leeks with marketing gimmicks that violate common sense, will eventually decline until they disappear.
Our original intention to promote the new energy vehicle project is to save energy and reduce emissions and benefit future generations, but Weilai, Ideal, Weima and other car companies are medium and large SUVs with extremely high energy consumption, which is obviously extremely wrong.
Xiaopeng P7
The size of the model may not be important, what is important is that the Weilai car that claims not to reduce the price is responsible for consumers, and the empty shell without batteries is priced at 200,000, 300,000, 300,000 or 400,000; what is important is that it is equipped with a 1.2T three-cylinder engine, plus an ideal SET of battery motors.
Ridiculous!
Why has Tesla become the number one electric vehicle brand in China and even the world? The reason is very simple, with dreams, manufacturing models that meet the needs of society, and adjusting the price in real time according to changes in strength to benefit more consumers!
In contrast, domestic electric vehicle manufacturers, whether it is BYD or the new force Wei Xiaoli, who seem to have successfully transformed, have the ability to opportunistically dismantle each other than the search for technology and the vision of the future of mankind.
If we really look at the world with an objective and pragmatic attitude, carefully think about whether There is a reason and value for Weilai Automobile and the ideal car?
Ideal ONE
Affected by the adjustment of national industrial policies, the accelerated decline of subsidies, the intensification of industry competition and other factors, Wei Xiaoli, who is deeply mired in losses, is not only difficult to see the prospect of profitability, but also may face the risk of capital withdrawal as a life-saving straw, and eventually spill chicken feathers.
This is by no means alarmist.
Of course, as for why Xiaopeng may come to the end, as I explained a year ago, its mid-size sedan to compact SUV to compact sedan model launch plan, from the car environment, environmental protection concept, and vehicle price, is closer to the actual demand and consumption capacity.
However, whether Xiaopeng can ultimately succeed still depends on whether it can adhere to the correct values and whether it can have a magnanimous pattern like Tesla Motors.
In fact, compared with the new car-making forces, traditional car companies such as Geely, Changan, and the Great Wall may eventually become the future winners of the new energy vehicle market, and BYD may not be.
The reason is that the old car companies have a mature production platform, have the ability to make their own blood and transfuse blood, and do not need to rely on the face of external capital investment banks.
WM EX5
In addition to Tesla, which has already trained a skill in anti-fall and has a great brand influence, SAIC-GM-Wuling, Chery New Energy, GAC E-An, and Great Wall Euler have all caught up or are catching up with lightning speed, and their existence will surely become another barrier in front of the new forces.
At the very least, people won't worry about these guys savagely wielding their scythes, and they won't worry about brands that aren't propped up by capital collapsing and losing their minimum after-sales security.
As for BYD, there are also many problems behind the unlimited scenery, one is that the sales of pure electric vehicles that truly belong to the new energy type are not enough; the other is that the whole vehicle has no obvious technical expertise.
The more important problem is that the battery and vehicle business, which operates independently but is still a company, although it is conducive to creating an industry closed loop and enhancing the profit margin of bicycles, but the idea of both hands being hard will also usher in a wider range of competitors or even encounter joint encirclement and suppression by competitors.
This is very normal in China.