My heart is toward the bright moon, but the bright moon shines in the ditch. Think about it carefully, this sentence is actually quite suitable for some models in the automobile market, there are remarkable advantages, compared to competitors, the product strength is not weak, it is said that there should be a good harvest in the market competition, but it is counterproductive, such as Nissan X-Trail and so on. There is also the momentum in the early stage, but the defeat in the later stage, such as Baojun 510 and so on.
As a powerful model in the luxury brand camp, Mercedes-Benz C-Class is definitely a strong competitor of Audi A4L and BMW 3 Series, in the past 2021, the cumulative sales of Mercedes-Benz C-Class reached 126021 units, with an average monthly sales of more than 10,000 units. Although there is a big sales gap with the BMW 3 series, it is basically between the cumulative sales volume of the Audi A4L last year, and the gap is not too big.
The market positioning is the Mercedes-Benz C-Class of luxury mid-level sedans, with a 4882mm long length and a wheelbase of 2954mm, equipped with a 1.5T+9AT power combination, standard 5 airbags, passive pedestrian protection, lane departure warning, fatigue driving tips, front/rear parking radar, reversing image, cruise control, automatic parking and electric sunroof. The connected car network supports OAT upgrades.
Combined with price, power and configuration, the Mercedes-Benz C-Class is still sincere, but there are also some careful thoughts, after all, some of the more practical configurations such as seat heating/ventilation need to be installed at a cost. After all, the price of mercedes-benz C-class is from 325,200, the price is not low, and some configurations also need consumers to choose, giving people a feeling of being "cut leeks", which will more or less affect the enthusiasm of consumers to buy cars.
According to the public sales volume, the market performance of the Mercedes-Benz C-class in the first month of 2022 was quite weak, with only 3921 units sold in a single month, a decline of 55.79% compared with the sales volume of 8869 units in December last year, compared with the sales of 15600 units in January last year, there was a year-on-year decline of 74.87%. It can be said that whether it is month-on-month or year-on-year, Mercedes-Benz C-class has seen sales "cut-off", which is really a bad start for Mercedes-Benz C-class.
In contrast, Mercedes-Benz C-class competitors, in January this year, although the BMW 3 Series fell by 7.3% year-on-year, the monthly sales also reached 18841 units, achieving a month-on-month increase of 33.99%. The monthly sales of the Audi A4L also exceeded 10,000 units to 18,444 units, with a slight increase of 0.16% and 0.28% respectively, both month-on-month and year-on-year. The Mercedes-Benz C-Class, which sells less than 4,000 units a month, is clearly lagging behind the competition.
The reason why there will be a year-on-year "waist cut", express brother believes that in addition to the impact of chip shortage, it also has a certain relationship with the quality of Mercedes-Benz C-class itself. Express brother from the car quality network and other platforms to see that Mercedes-Benz C-class water tank coolant tee pipe off, sunroof abnormal sound, transmission abnormal sound, integrated motor failure, etc. have also been complained about by consumers, to some extent, is also a roadblock affecting its sales increase.
Due to Mercedes-Benz's wealth and arrogance, it will also cause the reputation of Mercedes-Benz C-class to decline. Coupled with the continuous impact of bmw 3 series and Audi A4L, it is inevitable to rob away some potential customer groups, and a variety of factors are intertwined, which has led to an unfavorable start to the Mercedes-Benz C-class, but with the influence and appeal of Mercedes-Benz in the market, the Mercedes-Benz C-class should still belong to its own track, you say?
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