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This village uses the model of "agriculture and tourism integration brand to drive industry", which brings considerable economic benefits to the village

author:Common prosperity and rural revitalization

In Xidao Village, located in Qijia Town, Longhua County, Chengde City, Hebei Province, with its unique eight-in-one integrated development concept, it has written a wonderful chapter of rural revitalization.

Xidao Village, a village with a long history and rich cultural heritage, knows that in order to achieve sustainable development in the new era, it is necessary to break the shackles of traditional thinking and explore an innovative development path. The proposal of the eight-in-one integrated development concept is a brave attempt by Xidao Village on the road of development.

This village uses the model of "agriculture and tourism integration brand to drive industry", which brings considerable economic benefits to the village

01

Eight-in-one integrated development model

Eight-in-one integrated development, that is, industry, ecology, culture, tourism, wisdom, talent, organization, society and other eight aspects are organically integrated together to form a mutually promoting and interdependent whole. This concept of integrated development has brought all-round development opportunities to Xidao Village.

1. In terms of industrial development, Xidao Village makes full use of local natural resources and characteristic advantages to vigorously develop modern agriculture, characteristic breeding industry and rural handicraft industry. Through the introduction of advanced technology and management experience, the added value and competitiveness of the industry have been improved, and at the same time, more employment opportunities and income channels have been provided for the villagers. The intensive processing and brand building of agricultural products have further enhanced the popularity and influence of the industry, allowing the characteristic products of Xidao Village to enter a broader market.

2. The ecological environment is the precious wealth of Xidao Village. The village adheres to the concept of green development, strengthens ecological protection and environmental governance, and creates a beautiful home with beautiful mountains and rivers and fresh air. The good ecological environment not only attracts many tourists to come for sightseeing, but also provides a comfortable living space for the villagers. At the same time, the village actively promotes the development of eco-agriculture and eco-tourism, so that ecological advantages can be transformed into economic advantages, and a win-win situation between ecology and economy has been achieved.

3. Xidao Village has rich historical and cultural resources, which is the soul of the village's development. The village deeply excavates and inherits the local culture, and holds various cultural activities and folk festivals, so that the traditional culture can radiate new vitality and vitality in the modern society. The inheritance and development of culture not only enhances the cultural literacy and sense of belonging of the villagers, but also adds a unique charm to the village and attracts more people's attention and love.

4. Tourism is an important engine for the integrated development of Xidao Village. Relying on its own natural landscape and cultural landscape, the village has carefully built tourist attractions and tourist routes, and launched a series of distinctive tourism products. Tourists can enjoy the rural scenery, experience rural life, feel the rural culture, and enjoy an unforgettable journey here. The vigorous development of the tourism industry has led to the development of catering, accommodation, shopping and other related industries, bringing considerable economic benefits to the village.

This village uses the model of "agriculture and tourism integration brand to drive industry", which brings considerable economic benefits to the village

5. Intelligent construction is a new driving force for the development of Xidao Village. Villages actively introduce modern information technology to promote the application of technologies such as the Internet of Things, big data, and artificial intelligence in rural governance, industrial development, and public services. Intelligent management and services have improved the operational efficiency and management level of the village, allowing the villagers to enjoy a more convenient and efficient living experience.

6. Talent is the key force for rural revitalization, and Xidao Village is well versed in this and actively leverages talent resources. The village has injected new vitality and wisdom into the development of the village by attracting entrepreneurial talents returning to their hometowns and introducing professional and technical talents. These talents bring advanced ideas and experience to the development of various undertakings in the village. At the same time, the village pays attention to cultivating local talents, and improves the comprehensive quality and skill level of the villagers through training and education activities, so that they can become the main force of the development of the village, providing a solid talent guarantee for the development of the village.

7. Grassroots organizations are the strong backing for the development of Xidao Village. The village strengthens the construction of party organizations, gives play to the vanguard and exemplary role of party members, and leads the villagers to work together. At the same time, the village has improved the villagers' self-governance system, increased the enthusiasm and initiative of villagers to participate in the management of village affairs, and formed a good situation of co-construction, co-governance and sharing.

8. Social harmony is an important foundation for the development of Xidao Village. The village pays attention to improving people's livelihood, strengthening infrastructure construction, and improving the level of public services, so as to make the lives of villagers happier and more satisfying. At the same time, the village actively carried out spiritual civilization construction activities and created a harmonious and friendly social atmosphere.

Take advantage of the situation to move forward and create a model for rural revitalization

02

Cultural IP, Strawberry Commune brand building

Through the integration of advantageous resources such as strawberries, forest hot springs, pastoral scenery, special catering, and folk performances, Xidao Village implements the business mode of "company + base + farmer", focuses on the development of leisure agriculture, creative agriculture, strawberry and vanilla and other characteristic industries, and realizes the eight-in-one integrated development of "beautiful countryside + poverty alleviation + rural tourism + industrial development + rural characteristic cultural development + rural e-commerce + ditch economy + urban and rural co-ordination", forming a model of beautiful rural construction in Hebei. At the same time, the global and whole industry chain system planning based on the strawberry industry and the theme cultural IP of strawberry elements has made the dilapidated village famous overnight and successfully created the cultural brand of "Strawberry Commune".

This village uses the model of "agriculture and tourism integration brand to drive industry", which brings considerable economic benefits to the village

Xidao Village's specific measures in creating cultural IP and building the brand of Strawberry Commune:

Global planning: Relying on the strawberry industry in Xidao Village and taking strawberry elements as the theme cultural IP, the whole region and the whole industry chain system are planned to help the local industrial production capacity and human settlement life take on a new look and continue to iterate and upgrade.

Characteristic industries: focus on the development of leisure agriculture and creative agriculture, relying on the strawberry industry in Xidao Village, with strawberry elements as the theme cultural IP, and carry out the planning of the whole area and the whole industry chain system, so that the dilapidated village in the past became famous overnight, driving the local industrial production capacity and living environment to take on a new look.

Business model: Through the business mode of "company + base + farmer", the farmer's housing is renovated, and the strawberry culture theme elements are highlighted in the process of building and landscape sketches, from the covered bridge, street lamp, stage to cartoon sculpture, product logo, catering supplies, integrating distinctive strawberry cultural elements, and creating a unique strawberry journey with a full experience of food, housing, transportation, travel, shopping and entertainment.

Through the above measures, Xidao Village has successfully created cultural IP and the brand of Strawberry Commune, realized the transformation and upgrading from traditional rural areas to modern leisure agriculture, and has become a model of rural revitalization in Chengde City.

This village uses the model of "agriculture and tourism integration brand to drive industry", which brings considerable economic benefits to the village

03

Take advantage of the situation to move forward and create a model for rural revitalization

With its unique development model and firm pace, Xidao Village has cleverly taken advantage of various opportunities and advantages to create a model for rural revitalization.

Xidao Village is well aware of its own resource endowment and potential, and makes full use of the advantages of the local natural environment to vigorously develop ecological agriculture and rural tourism by taking advantage of this unique condition, and transforming the beauty of nature into a driving force for development. Visitors can enjoy the tranquility and beauty of the countryside and the charm of nature, while also bringing considerable economic benefits to the village.

At the same time, Xidao Village actively took advantage of the support of the policy. Under the guidance of the national rural revitalization strategy, the village firmly seized various policy opportunities and actively sought project funds and support policies. By improving infrastructure, improving the level of public services, and strengthening industrial support, Xidao Village has laid a solid foundation for its own development. With the help of policies, Xidao Village can promote various tasks more efficiently and achieve rapid development.

In the process of creating a model for rural revitalization, Xidao Village also pays attention to taking advantage of innovative ideas and advanced technologies. The village actively introduces modern scientific and technological means to improve the efficiency and quality of agricultural production and promote industrial upgrading. At the same time, through the use of Internet thinking and marketing methods, the publicity and promotion of the village's characteristic products and tourism resources have been strengthened, and the visibility and influence of the village have been improved. The application of innovative ideas and technologies has enabled Xidao Village to always maintain a leading position on the road of development.

Xidao Village is also good at taking advantage of opportunities for cooperation and exchange. The village and the surrounding areas carry out extensive cooperation to jointly promote regional development. Through exchanges and interactions with other villages, we can learn from advanced experience and constantly improve our own development model. At the same time, it actively participated in various rural revitalization activities and conferences, displayed its own achievements, shared experience and practices, and enhanced the influence and popularity of the village in the industry.

This village uses the model of "agriculture and tourism integration brand to drive industry", which brings considerable economic benefits to the village

In addition, Xidao Village takes culture as a link and takes advantage of the opportunity to create a characteristic cultural brand. The village deeply excavates the local cultural resources, inherits and carries forward the excellent traditional culture, and integrates cultural elements into all aspects of the construction and development of the village. By holding cultural activities and creating cultural landscapes, culture has become the soul and characteristic of the development of the village, attracting more people's attention and love.

summary

The eight-in-one integrated development concept of Xidao Village has brought unprecedented opportunities for the development of the village. On this promising road, Xidao Village has forged ahead, continuously explored and innovated, and become a model of rural revitalization!

Xidao Village, which has taken advantage of the situation, has made remarkable achievements on the road of rural revitalization. It has not only achieved its own development goals, but also become a model for the surrounding areas to learn from and observe.

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