In the modern life of busy and noisy, people's inner desire for emotional freedom is becoming stronger. And aroma is gradually becoming an important way for modern people to seek solace in the soul. In this context, a young and warm brand - Forest Song appeared in our field of vision, with the unique concept of "focusing on wood fragrance, free expression of emotions", delicately capturing and responding to the deep desire of modern people for emotional release, the entrance of the forest is the exit of emotions. This precise capture of the delicate demand for emotions has made the song of the forest quickly occupy a place in the hearts of consumers.
It is reported that during the Double 11 period in 2024, Song of the Forest won the TOP1 of the 13 major fragrance lists including Douyin and Jingdong in one fell swoop with popular balms such as Quiet Little Sandalwood and Preference Yakusugi, and the cumulative sales of a number of star products exceeded 2300w, successfully surpassing many big-name perfumes such as Chloe Yi and Zu Malone to reach the top of the TOP1 of Douyin perfume balm brands. In just one year, like a new star, it quickly topped the fragrance market and won the favor of countless consumers. What did Song of the Forest do to deliver this impressive palmares?
The fragrance road opened in the name of the forest, the warm messenger of the world's forest log fragrance
Founded in 2023, Song of the Forest, with a niche and unique wood-toned balm as a stepping stone to the fragrance market, quickly won the recognition of the market in just one year, and successfully incubated two popular wood-toned fragrances, "Quiet Little Sandalwood" and "Preference for Yakusugi". Among the endless fragrance brands, Forest Song is not the only brand that makes wood fragrances, but it is one of the few domestic brands that stands so high.
Focusing on wood fragrance is one of the most significant features of the song of the forest, which has to mention the slogan of the song of the forest: "In the name of the forest, give you a warm hug". It is understood that this is still from the idea of Li Xinyan, the manager of the song of the forest, to select the original wood fragrance from the world's forests, and turn the most original healing power from nature into a fragrance, every fragrance in the song of the forest product series is like a gentle embrace from nature, allowing people to find a piece of tranquility and freedom in the busy and noisy. In the judgment of wood fragrance selection, fragrance creation, fragrance blending, and love, the Forest Song team undoubtedly has a certain sensitivity and professionalism. This also happens to explain why the song of the forest can stand out in a short period of time.
With the love of the public and the recognition of the industry, Song of the Forest won the "Best New Brand of the Year" award in the year when the first product wood fragrance balm series was launched, and is being seen by more friends inside and outside the industry with a fast-growing rhythm out of the circle.
Diversified product line layout, healing emotional experience with olfactory senses
According to relevant industry reports, the size of China's fragrance market will reach US$5.3 billion by 2026, with a rapid growth trend. In addition to traditional product types such as aromatherapy and perfumes, more and more brands are beginning to carry fragrances in more product forms. Song of the Forest is not limited to the category of balm, but takes wood fragrance as the foothold, and extends the original wood fragrance from the world's forests to more categories and different fields to create a high-end emotional fragrance life brand.
At present, Song of the Forest has four product lines: wood balm, wood perfume, aroma body care, and home fragrance, covering solid balm, perfume, flameless aromatherapy, aromatherapy candle, incense hanging, hand cream, shower gel, body lotion, body oil cream and other products. In addition to the existing 6 wood-toned fragrance types of "Quiet Little Sandalwood", "Preferred Yakusugi", "Inspired Cedar", "Courage Blue Cedar", "Ideal Pine and Cypress" and "Warm Guaiac Wood", two new fragrances will be launched in the near future - "Free Forest" and "Romantic Juniper".
It is worth mentioning that in addition to the success of the wood-toned balm series, the strength of the fragrance body care series should not be underestimated. In August 2024, in the 2024 China Good Formula Annual Ceremony, Song of the Forest Quiet Sandalwood Chaga Softening Body Wash won the "Body Care of the Year" award in one fell swoop; In November of the same year, Song of the Forest Chaga Softening Body Wash topped the TOP1 of Douyin's "Soothing Shower Gel Good Price List". In the field of fragrance and personal care, Song of the Forest proves that fish and bear paws are not incompatible.
Strong R&D strength shapes the ultimate fragrance experience and challenges the world stage
Facing the target group who love quality life, Forest Song defines the brand DNA keywords as warmth, texture and healing. The director of Forest Song said that the product power is not only in the product itself, but also in the emotional value and sense of life ritual brought to users in addition to the aroma. In order to create the ultimate fragrance experience for users, in addition to having a differentiated wood fragrance type, Forest Song has an almost nitpicky attitude towards excellence in product details.
The essence of the aroma lies in the quality of the fragrance, and what is truly unforgettable is the unique and original fragrance. The Song of the Forest team understands this, and does not stick to the traditional model of cooperation between fragrance brands and fragrance companies, but has taken a brave step of innovation - working with the world's top fragrance companies to co-create and jointly write a new chapter in the fragrance field. At the same time, in order to ensure the purity of the aroma, we do not hesitate to purchase imported raw materials at high prices around the world, and treat each product with high cost, high quality and high standard attitude.
If you take a closer look at the scents of Song of the Forest's products, you'll find that each one is niche and special. For example, the unique smoky light wood tone is both clear and deep, and this "warm guaiac wood" is described by the director of Forest Song as: just like Hu Ge's warm and powerful character; The unique and long-lasting clear wood fragrance of "Quiet Little White Sandalwood" soothes the mind, and is preferred by people with introverted personality but very strong heart; "Preference for Yakusugi" is called "love incense" because of its sweetness, and the woody fragrance is not always a heavy smell...... Just as a person has their own name and personality, each wood fragrance of Song of the Forest has its own personality. The manager of Forest Song said: "We hope to present the culture of wood itself and the story behind the woody fragrance and the original power of the forest to everyone through the carrier of wood fragrance products, so every balm and fragrance of Forest Song has its own 'wood language'." ”
In addition to insisting on the originality of the aroma, the song of the forest has also shown excellent strength in the field of production cooperation. Relying on the R&D laboratory of Meishang Group and the Meishang manufacturing plant covering the whole chain production process, the products of Forest Song are made with international leading technology and high-end imported R&D equipment. These laboratories and factories are not only equipped with cutting-edge technical facilities, but also have a variety of safe, standardized, and environmentally friendly production processes, as well as strict international quality inspection and quality control system certification, to ensure the excellent quality of products. All this makes Forest Song have the advantages of research, production and marketing from the beginning of its listing, and provides a solid guarantee for rapid response to market demand, especially in the rapid response of the supply chain.
In addition, in some small details of the product that go unnoticed, the song of the forest is also ingenious. For example, the selection of balm is different from the conventional waxy balm, Forest Song is the first in China to use imported silicone elastic raw materials, and the transparent gel texture balm brings a velvety silky touch, which can achieve non-sticky and non-greasy skin on the skin, slowly diffuse the fragrance with skin temperature, and the fragrance time is longer. The packaging material of the product is also integrated with log elements, which not only takes into account the aesthetics, but also retains the practicality of being used as a diffuser for users.
A few days ago, Song of the Forest has basically achieved omni-channel coverage online, focusing on the brand's Douyin self-broadcast room, cooperating with social media and users to establish contact and plant grass to build its own brand operation power. At the same time, Song of the Forest has selectively settled in the well-known lifestyle brand Mumo Xinzao Community and Qiuyejia Beauty Space, successfully bringing the healing power from the world's forests from online to offline. The manager of the Song of the Forest brand said: Offline is warm, sincere and trusting, and offline consumers can better feel the original power of the forest, the solid wood texture and the high-end wood aroma.
As a cutting-edge fragrance brand, Song of the Forest has begun to lay out overseas markets and strive to move towards a bigger stage. At the same time, for the upcoming 2025, Song of the Forest will take deepening the offline market layout as its strategic focus, and plans to hold offline activities such as brand launches and flash mobs on a regular basis, aiming to have more intimate sharing and in-depth exchanges with consumers. In particular, it is worth mentioning that the brand will continue to increase its presence in high-end channels such as major first-class shopping malls across the country, abandon the conventional path of traditional fragrance brands, and lead the new trend of the fragrance market with a unique and innovative attitude.
Growing upright upwards and deeply rooted downwards, the song of the forest advances step by step with a solid pace. It is like a tree stretching freely, eventually forming a towering tree, converging into a lush and dense forest. We are looking forward to the endless surprises and wonders that this forest will give us.