The 2021 Lunar New Year has ended and 2022 officially opens. For the new year, whether it is for individuals or a company, it is a new beginning. Similarly, on February 25, 2022, the Automobile Value Spread Index (AVSI), jointly released by the Autonomous Automotive Industry Branch of the China European Economic and Technical Cooperation Association and the Autonomous Automobile Network, was released as scheduled.
In this issue, let's take a look at how the SUV market performed in January 2022.
Sales of independent brands were resumed, followed by joint ventures
According to the latest monthly SUV sales list, self-owned brand SUVs have won the top four places in the list. Haval H6, 33,318 units, Changan CS75, 32,122 vehicles, Changan CS55, 29,851 vehicles, ANDD Song, 22,449 vehicles. It can be seen that the SUV models of independent brands have a great tendency to be reviewed. Combined with the small climax of car purchase before the Spring Festival, it is not difficult to see that cost-effective independent brands are still concerned by most consumers.
However, although the top four in the list are all independent brands, from the top fifteen of the sales list, the joint venture SUVs account for 9 seats. Compared with last month's SUV monthly sales list, the joint venture brand is close behind, and it is possible to catch up with the sales at any time. Combined with the current global automotive industry chip problems, supply chain is not smooth and other factors, SUV market in the future, in addition to price factors, word of mouth will be the top priority to determine consumers' intention to buy a car.
Auchan X5 entered the list, and young car buyers rose
The newly released January SUV value communication index shows that with the wave of car purchases on the eve of the Spring Festival, consumers are more concerned about the hot models on the market. At the top of the AVSI list is the Red Flag HS5, followed by the Haval H6 and BYD Song. It is not difficult to see that these models, including the fourth Changan CS75, are the more common cars on the market. For prospective car owners with difficulty in choosing, these cars are the right one to buy.
In addition, from the AVSI list of SUVs, BMW X3 and Auchan X5, as the preferred models of young people, ranked fifth and tenth respectively. In fact, brands have long valued the strong consumption strength of young people. For example, the Auchan X5, which is included in the list this time, is "tailor-made" for young people in terms of product tone and product characteristics.
summary:
Unlike the sedan market, SUVs have the same opportunities for joint ventures and independent brands. The advantage of independent brands is the configuration blessing including appearance and space, while the joint venture brand is more of a technical precipitation. As for the cost performance, naturally there are different views. However, one thing is certain, that is, youthfulness and intelligence will become the development trend of future products.
illustrate:
In terms of data sources, the AVSI index collects 10-word titles and content keywords of > through the media platform of news clients (today's headlines, a little information, etc.), news homepages (Sohu, Sina, Autonomous Auto Network, Tencent, Netease, Phoenix, etc.), celebrity Microblogs, popular Weibo, WeChat, flat media, Q&A (Baidu Know, Zhihu, Sosou Q&Q, Wukong, etc.), and forums (EasyCar, Autohome, Aika Auto, Pacific Auto, etc.). Among them, the forum collects through each section, and mobile news is collected in the form of sections or classifications, so as to calculate the effective value communication index value by formula, and rank the network exposure of brands or models.