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Three Weilai can not sell an ideal ONE, do well as choose the right?

Judging from the results of the new car-making forces in January, Xiaopeng Automobile won the first place with a sales volume of 12,992 vehicles, an increase of 115% year-on-year. However, in comparison, the performance of the ideal car is also worth bragging about, relying on an ideal ONE sales volume of 12268 vehicles, and Xiaopeng Automobile can currently deliver the model P7 P5 G3, and the ability to walk on the single car is obviously stronger than the ideal ONE. However, among the three "Wei Xiaoli", Weilai should be the most bleak, with a total sales volume of 9652 vehicles in January, of which ES8 delivered 1531 vehicles, ES6 delivered 5247 vehicles, EC6 delivered 2874 vehicles, and the three cars combined were not as good as the ideal ONE.

Three Weilai can not sell an ideal ONE, do well as choose the right?
Three Weilai can not sell an ideal ONE, do well as choose the right?

In fact, this is the fourth consecutive time that Weilai has lost to Ideal. Due to its earlier entry into the market, Weilai has previously played a leading role in the new forces of car manufacturing, but now it seems that the market pattern has actually changed secretly. If Xiaopeng wins more at the price of the people, then the ideal ONE is actually not low, and the price of the whole series is 338,000 yuan for a model, which is already at the upper level in the entire domestic system.

Three Weilai can not sell an ideal ONE, do well as choose the right?

However, the price positioning of Weilai is higher than that of the ideal ONE, the cheapest medium-sized car ET5 has also reached 328,000 yuan, and the price of the ES8 of the same level as the ideal ONE has reached 468,000 yuan, of course, under the relatively high price, the overall product quality performance of Weilai is not bad, the design is recognizable, the workmanship and quality have also reached a high level, take the ES8 for the maximum power of 400KW, zero hundred acceleration for 4.9S, and also equipped with air suspension, queen co-driver and other configurations, Probably compared with many fuel models at the same price, it is better in terms of luxury. However, the competitiveness of the ideal ONE is also good, and the price is 130,000 yuan lower than the ES8, which further highlights its high cost performance.

Three Weilai can not sell an ideal ONE, do well as choose the right?

And more importantly, although ideals and WEIlai are both new energy models, the tracks chosen are still somewhat different. The ideal ONE belongs to the range extender power, the engine is only used to generate electricity, and the driving vehicle is still done by the electric motor, so it does not have the endurance anxiety and charging anxiety of pure electric vehicles. If the main car scene is only in the urban area, its practical car cost will be as low as most pure electric vehicles, the cruising range of pure electricity 188KM is enough to meet the commuting volume of many people a week, and long-distance driving compared to the same level of fuel SUVs, its economy will be much higher.

Three Weilai can not sell an ideal ONE, do well as choose the right?

Of course, Weilai's endurance in pure electric vehicles is actually not short, the basic endurance of SUV models is more than 450KM, and the basic endurance of the sedan series is more than 500KM, and even the version of 1000KM, but the long endurance also means that the battery capacity is larger and the charging time is longer. In addition, in the winter due to low temperature attenuation problems, the battery life will be greatly reduced, and the problem of how to replenish energy must be considered when really running long distances. Even if Weilai has a replacement power station, according to the current number of replacement power stations, it has not reached the level that can support the endurance of four or five hundred kilometers, and the density of gas stations is relatively clear to everyone

Although consumers initially had many slots for the power of range extenders, today both ideal ONE and Landu FREE are expanding sales, which also shows that the cake of this market is not small. Only when the pure electric infrastructure is built well enough, the range extender will lose its living space, and this future may still be far away.

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