Recently, the online car market learned from relevant sources that in 2021, Lamborghini deliveries reached a record high of 8,405 units worldwide, while the Chinese market ranked second in the Lamborghini sales list with 935 units, an increase of 55% compared with 2020. Among them, the highest sales were Lamborghini Urus and Lamborghini Huracan, with sales of 578 units and 343 units respectively.
In addition, according to the official statistics of Lamborghini, the number of young female owners among Lamborghini users is increasing, especially the Lamborghini Urus, and the proportion of female owners has increased significantly compared with 2020, with an average age of about 37 years old. Stephan Winkelmann, CEO of Lamborghini, said: "Lamborghini Urus is a home-based super SUV with an increasing proportion of women in users, which is a very good trend. ”
Lamborghini's sales growth is mainly due to its rich product line, and as a supercar manufacturer, Lamborghini has always built a pure driving passion with the customer at the core, providing customers with a full range of supporting services. In addition, Lamborghini has maintained close communication with customers by expanding its dealer network, while also strengthening its social media strategy in the Chinese market, allowing it to gain a large number of fans in China, ranking first among all domestic ultra-luxury brands.