SAIC-GM-Wuling, a brand that we used to think was the main commercial brand, has become a favorite car brand of many young users in recent years under the impetus of the influence of Internet celebrities, so SAIC-GM-Wuling is definitely a successful model for domestic business transfer. After opening the silver label strategy last year, SAIC-GM-Wuling also quickly launched its own products, and the first silver label product, Wuling Xingchen, gained a good market. Recently, we also learned from relevant channels that Wuling will launch a new home 7-seat MPV in the second quarter of this year - Wuling Jiachen.
First look at the exterior design of the vehicle, from the exposure of the spy photos, the overall shape of Jiachen is still relatively decent, the overall shape and the current more mainstream compact 7-seat MPV is more similar, relatively square shape also ensures excellent internal space. However, it is a pity that the car also uses the traditional way of opening the door, but does not use sliding doors, which is also a more common collocation at this level.
In the front part, Jiachen uses a V-shaped grille that echoes the Wuling LOGO, and integrates with the headlights on both sides, which is not much of a creative idea, but the overall is still more attractive, taking into account its subsequent price and positioning crowd, so that the relatively modest design can also be accepted by more people.
The side of the body adopts a suspended roof, with a straight body waistline, making it look more slender. However, it is a pity that the car also uses the traditional way of opening the door, but does not use sliding doors, which is also a more common collocation at this level. The style of the tail is also more regular, similar to the tail lamp of the through-design, connected by a white decoration, and the English LOGO of Wuling WULING is integrated in the middle.
In terms of size, Wuling Jiachen has a length, width and height of 4785/1820/1760mm, and a wheelbase of 2760mm. This size is not large in the 7-seat compact MPV of the same class, so its third row of space should be close to the song MAX and Jiaji models we are familiar with.
Interior part, Jiachen also adopts the Wuling family-style design language, the overall style and stars are relatively close, compared to our traditional understanding of the Wuling brand, such interior design and role is already quite good, of course, as a relatively low positioning MPV, can not have too high expectations for it.
Competitive Analysis:
The domestic 7-seat compact MPV market is a fire for a while, first of all, BYD Song MAX has brought a wave of very good rhythm, for many families, compared to the traditional 7-seat medium-sized SUV more spacious space and lower price, so it has become a very good choice, so after the major brands have also laid out this market.
At present, the good performance on the market should be GAC Trumpchi M6 and BYD Song MAX, and with the listing of BYD Song MAX DM-i version, it may be possible to make this model have a better performance. However, for Wuling Jiachen, the relatively more attractive price may be its biggest advantage, and the influence of the Wuling brand in the past two years is also rapidly increasing, especially in the field of passenger cars, which may help Jiachen to obtain a good market.
summary
Wuling Jiachen will be officially listed in the second quarter of this year, from the current spy information, the design of the exterior interior of the vehicle has adopted the design of the Wuling family, which is a relatively stable design, but with reference to the positioning and pricing of the first model of its own silver label strategy, the price of Jiachen is still worth looking forward to. For many families with relatively limited budgets, good quality assurance and low selling prices, Jiachen is still very attractive.
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