After entering February, the major car companies have released their sales results in January 2022, according to the past results, generally compact family cars to crush the advantage of high-end brand models, but this year's sales ranking is somewhat different, Xuanyi, Langyi, Sagitar, Baolai, Yinglang and other conventional sales fell year-on-year, Bora, Yinglang's decline of up to 40%, while BMW 5 series, 3 series and other high-end models have rebounded growth, up to 20% or more, in the SUV field, Mercedes-Benz GLC sales also soared by nearly 14.7%, so it is not difficult to see that 2022 is the best-selling year for mid-to-high-end models.
High-end car brands will become fragrant
In the Chinese auto market, the most recognized high-end brands are Mercedes-Benz, BMW and Audi, but because Volkswagen Audi is too obsessed with DSG transmissions, Resulting in a decline in Chinese consumers' favorability and attention to Audi, Mercedes-Benz and BMW have become car brands that rich people pay attention to.
In the past, everyone's understanding of Mercedes-Benz and BMW was limited to attention, but in recent years, everyone has begun to buy their corresponding models, and the number of people buying Mercedes-Benz and BMW continues to increase. In January 2022, the sales volume of bmw 5 series reached 26,092 units, an increase of 33.6% year-on-year, the sales of BMW 3 series reached 24,396 units, an increase of 22.1% year-on-year, and the sales of Mercedes-Benz GRC exceeded 22,331 units, an increase of 14.7% year-on-year. Seeing this, I believe you can't help but sigh that there are so many rich people in China, and the era of Mercedes-Benz and BMW is getting closer and closer.
According to the car sales in January 2022, it is not difficult to see that with the growth of national income level, the demand for high-end cars in the Chinese auto market is increasing, and major car companies have also begun to lay out high-end brand models in China, such as GM introduced Lincoln in China, Hyundai introduced Genissy in China, and the United States also introduced Tesla, a high-end brand new energy vehicle, into China.
Why do you like to buy BMW cars and Mercedes-Benz SUVs?
I don't know if you have heard of such a sentence, "drive BMW, ride Mercedes-Benz", this sentence implies the two major car-making concepts of BMW and Mercedes-Benz Automobile Company.
BMW pays more attention to the driving sense of the vehicle, it gives the owner just the right response, the vehicle chassis and suspension on the ground feedback and driving stability is also in line with the owner's expectations, driving BMW will make the owner feel very comfortable, that is, to achieve the highest realm of "people and vehicles in one". Therefore, friends who like to drive and play with cars will choose to buy a BMW.
Mercedes-Benz's focus is the sense of vehicle ride, Mercedes-Benz wants to let the owner have a luxurious, luxurious and comfortable riding experience, so Mercedes-Benz in the interior workmanship, materials are very powerful, the interior touch is delicate, the overall shape is full of technology and grade, after sitting Mercedes-Benz, let you have the feeling of being the boss. For cars and SUVs, the interior space of the SUV is larger, the sense of riding is more comfortable, if everyone values the sense of ride of the vehicle, the purchase of Mercedes-Benz SUV has become a matter of course.
BMW sedans – 5 Series and 3 Series
In the Chinese auto market, bmw 5 series and 3 series have a high degree of recognition, the reason is very simple, on the basis of ensuring the driving and riding sense, the price of these two cars is more in line with the positioning of the middle class. The official guidance price of the BMW 5 Series is 428,900 to 551,900 yuan, and now there is a discount of nearly 50,000 yuan, and the landing price of the medium-equipped model is only about 450,000 or so; the official guidance price of the BMW 3 Series is 29.39~398,900 yuan, and the current preferential treatment has reached more than 30,000, and the landing price of the medium-equipped model is about 350,000. According to the annual income of China's middle-class families, the annual income of Chinese middle-class families is exactly around 500,000, and taking a year's income to buy BMW 3 series or 5 series is definitely a very conservative car purchase budget.
Mercedes-Benz GRC
For the Mercedes-Benz GLC, my liking is very strong, and it is very much in line with the needs of Chinese consumers to buy cars. The first is the appearance of the vehicle, atmospheric, calm, high-grade, plus chrome layer air intake grille, highlighting its noble temperament; the appearance of the vehicle is larger, in terms of visual impact, it is a very qualified model, people can't help but sigh, 500,000 budget to buy Mercedes-Benz GLC, the style is very sufficient.
Mercedes-Benz GLC vehicles have sufficient internal space to meet all the needs of owners under 1.9 meters in height; the rear space of the vehicle is sufficient, more than enough for 3 people, and the overall positioning of the Mercedes-Benz GRC is a "home improvement model", a model designed based on "meeting the comfort of a family car". As for the interior of the vehicle, I would like to invite you to experience it yourself, focusing on its seat wrapping, the delicacy of the interior material, the design of the vehicle interior, and the technical sense of the interior of the vehicle.
If you are interested, welcome to follow the "Automotive Overview"!