It's really a car, different regions, different endings.
Recently, Master Horn learned from overseas regions that Mercedes-Benz A-Class will decide to withdraw from the US market after launching the 2022 model this year, and the reason for the delisting is that the official statement is diametrically opposed to the US media investigation.
Mercedes-Benz confirmed the above rumors on February 10, mercedes-benz said: "Although the Mercedes-Benz A-Class was popular with consumers after its listing in the United States in 2019, we still decided to withdraw the Mercedes-Benz A-Class from the US market, and we hope to create market opportunities for more models by simplifying our product strategy." The model that replaces the Mercedes-Benz A-Class in the United States is determined to be the GLA SUV, and it will become the entry-level product of Mercedes-Benz in the United States. ”
The AMERICAN automotive media learned from Mercedes-Benz dealers that mercedes-benz A-class withdrawal from the US market is mainly due to the gradual decline in consumer demand, sales decline is obvious, and Mercedes-Benz A-class sales in the fourth quarter of 2021 fell by as much as 65.9% year-on-year.
It is worth noting that although the Mercedes-Benz A-Class was born in the late 1990s, it did not enter the US market for sale until 2019. The Mercedes-Benz A-Class, which is now on the market, ushered in a new era of Mercedes-Benz compact products, and the new car was unveiled along with Mercedes-Benz's newly developed MBUX car machine system.
Like most car companies, the competition faced by the Mercedes-Benz A-Class mainly comes from the market pressure of SUV models in the same brand. As an entry-level Mercedes-Benz SUV, the GLA SUV is actually a crossover version of the A-class hatchback version, but it has a higher driving posture and the thickness of the material used for body covering parts is thicker than that of the Mercedes-Benz A-class.
According to the plan, after the withdrawal of the Mercedes-Benz A-Class from the US market, Mercedes-Benz will launch the GLA Coupe version in the follow-up to make up for the product. At the same time, mercedes-benz A-class sold in other regions is expected to usher in product updates in 2023.
In contrast, the sales of the domestic Mercedes-Benz A-class sold in China are relatively stable. A total of 56,639 units were sold in 2021, of which the sales peaked in July 2021, with single-month sales reaching 9,425 units. The annual sales of domestic GLA in 2021 are only 33,135 vehicles.