With the opening of the Year of the Tiger, the first month of sales of the domestic pickup truck market in 2022 has finally been released. According to the latest terminal data obtained by China Pickup Truck Network, in January 2022, the number of domestic pickup truck terminals was 32,340 units, down 11.9% year-on-year. Affected by the Spring Festival holiday, the repeated epidemic and the shortage of chips all along, the domestic pickup truck market has not opened as well as in previous years.
Among the mainstream pickup truck companies, only Zhengzhou Nissan and Futian pickup trucks still maintained growth momentum, and the market performance was particularly eye-catching. Among them, Zhengzhou Nissan's core product Ruiqi series with stable quality and good reputation, has been widely recognized by the market, the centralized procurement of industry vehicles at the beginning of the year, but also helped Zhengzhou Nissan to further lead the market; in January this year, Futian Dajun pickup truck full range of diesel 8AT and cannon dajun listed, further enriched the product sequence, and the continuous improvement of the number of channels and operational quality, as well as the continuous sinking of the county network, but also let the Foton pickup truck be accepted and recognized by more consumers.
For the Great Wall, Jiangling and other head companies, the shortage of chips has made popular models still in a low inventory cycle, compressing some of the room for improvement, in addition, the Spring Festival holiday, home travel and the rebound of the epidemic in some areas have also had a certain impact on the market. It is worth mentioning that in the past year, more and more pickup truck companies have begun to expand overseas markets, and the development strategy of double-line parallel at home and abroad has become a new trend in the industry, this phenomenon has continued in 2022, Great Wall, SAIC Maxus, Jacque, Chang'an, etc. are popular overseas, and many of them have higher sales in overseas markets than the domestic market.
At the end of 2021, Harbin will relax the restrictions on pickup trucks entering the city, and pickup trucks can freely pass through the main urban area, and simultaneously provide car purchase subsidies as auxiliary incentive policies, which has a significant role in promoting automobile consumption. In the past January, Heilongjiang pickup truck sales increased by 42.8% year-on-year, jumping to the top ten in the country. Similarly, jilin province, which lifted the ban last year, also continued to maintain the high growth trend of the past year in early 2022, and after Heilongjiang joined the pickup truck ban camp, the three northeastern provinces almost formed a comprehensive ban trend, and regional sales will also increase steadily in the future.
The "dark horse" Inner Mongolia market is still full of momentum in the new year, the local citizens' recognition of pickup trucks, the improvement of dealer network layout, prompting the rapid development of pickup trucks in Inner Mongolia, Tongliao, Ordos, Chifeng and Hulunbuir in January sales are considerable, and the proportion of gasoline pickup trucks in many places has increased significantly.
In addition, Yunnan, Sichuan, Shandong, Xinjiang, Hebei and other traditional pickup provinces are still performing strongly, but due to the different actual conditions in various places, and affected by the slow supply of popular products of head brands, there have been different degrees of decline.
In terms of fuel type distribution, in January diesel pickup trucks sold 24576 units, accounting for 76%, the Great Wall, Jiangling, Jiangxi Isuzu and other brands in the diesel market performance is particularly strong; gasoline pickup trucks sold 7662 vehicles, in addition to the industry boss Great Wall, Zhengzhou Nissan, which has always performed strongly in the gasoline market, has also made a lot of contributions, and Wuling Journey, which is deeply controversial in public opinion, is also one of the main sources of gasoline pickup sales.
In terms of geographical distribution, Yunnan, Sichuan and other complex provinces are the core sales areas of diesel pickup trucks, while Tibet, Inner Mongolia and other places with developed outdoor travel and off-road culture have increased the demand for gasoline pickups, and the main passenger high-end pickup products are welcomed here.
Overall, although the new year of the domestic pickup truck market is not as prosperous as in the past, under the general trend of a better policy environment, the popularization of passenger pickup trucks and the continuous cultivation of pickup truck culture, the new year of domestic pickup trucks is still expected to be a long rainbow and become a remarkable presence in the domestic car market.
What is more exciting is that there is news that the chip shortage has been alleviated, according to the China Automobile Center and the Equipment Industry Department of the Ministry of Industry and Information Technology, with the improvement of the epidemic and the continuous expansion of chip companies, chip production capacity will be released in the second half of this year, and it is expected that the shortage of chip supply in the second half of 2022 will gradually be alleviated. After the chip crisis is resolved, the slow supply situation caused by the shortage of parts for pickup trucks will be significantly improved, and sales will be further improved.