As the SUV boom continues, it has a clear impact on other car types, and even the sedan market cannot avoid this trend. Therefore, it will not come as a surprise that Mercedes-Benz is going to withdraw the A-Class Sedan from the North American market. According to Automotive News, the A-Class Sedan will be discontinued after the 2022 model year, claiming to have internal documents from Mercedes-Benz notifying dealers.
In the past, the impact of the car market on SUVs was relatively insignificant, but with the birth of more and more small SUVs and cross-border SUVs, even the entry level has gradually become the world of SUV cars. The car that led to poor sales could only be withdrawn, and in December 2021, it was learned that the 2022 A-Class would not sell AMG A35 performance models in the North American market, and it was only a matter of time before the base model was withdrawn. At this level, only CLA Sedan will be left to support the overall situation, but it is conceivable that the time for the same ending is probably approaching.
A-Class Sedan only entered the U.S. market in 2019, and when he vigorously invested in a large publicity budget, he even bought the Super Bowl super cup ad. However, it is only 3 years, and it seems that it is still far from getting a full return. The first year of entering the U.S. market was the peak of the series, with a total of 17,641 units sold, and since then the sales figures have deteriorated, and only 8,108 units will be sold in 2021.
As a luxury market entry car, the US starting price of only $34,000, A-Class Sedan is set to increase the number of sales, although the profit is low, but if the amount is large enough, it can still make a considerable profit for the brand. However, once the expected goal cannot be achieved, then from the perspective of gross profit, it will naturally become a priority review of the car series. Not only that, but after the EQ electric vehicle family grows in the future, the A-Class Sedan's sense of existence will be weaker, rather than waiting until the last moment, it is better to stop the loss and invest resources in other more developable products as soon as possible.