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Geometric new car exposure, named "Thunderbolt Tiger", design and positioning to break the convention?

Looking back three years ago, Geometry Motors announced its first model, the Geometric A, as the "best electric car in the Eastern Hemisphere", referring to the Tesla Model 3. Geely confidently declared that the emergence of Geometry A will redefine 200,000 pure electric vehicles, and at that time, many consumers were willing to believe in this "independent brother", Geometry A received nearly 10,000 orders in the Chinese market during the pre-sale period, and overseas orders were nearly 20,000 units.

Geometric new car exposure, named "Thunderbolt Tiger", design and positioning to break the convention?

According to relevant data, the average monthly sales of geometry A last year were only about 500 units, and the performance of the SUV model Geometry C launched by Geometry Automobile would be slightly better, but it was only maintained at about 1,000 units per month, which not only did not pose any threat to Tesla, but even lagged far behind gaga aeon, its own brand rival in the same period.

The reason why geometric cars have ended up like this, the author believes that the main reason is still in the product strength, not that the endurance and configuration are not high, but that they have not been able to grasp the interests of the current smart electric vehicle consumers, and the current two products are too moderate.

Geometric new car exposure, named "Thunderbolt Tiger", design and positioning to break the convention?

Recently, the Ministry of Industry and Information Technology announced a set of geometric new electric SUV models of the declaration map, this new car, whether from the name or design, has subverted the previous geometric family concept, the force is fierce, can make people feel that this car is a geometric work.

First of all, the new car broke the convention and was named Thunderbolt Tiger, which not only promoted its own pure electric drive attributes, but also matched the 2022 Tiger Year. Secondly, the new car no longer adopts the minimalist solid color style of the previous geometric A and C models. Instead, it boldly uses beautiful details in the appearance details, such as rearview mirrors, light groups, surrounds and other places.

Geometric new car exposure, named "Thunderbolt Tiger", design and positioning to break the convention?

At the same time, according to the information of the declaration chart, the two-color body, as well as the silhouette style of the four styles with their own characteristics, are also expected to appear on the new car of the Thunderbolt Tiger for users to choose. In addition, the three-dimensional size of the Thunderbolt Tiger body is 4006/1765/1550mm, and the wheelbase is 2485mm, so it is not difficult to see that the new car is positioned as a popular brand tool - a small pure electric scooter.

Geometric new car exposure, named "Thunderbolt Tiger", design and positioning to break the convention?

In terms of power, the electric motor equipped with the Thunderbolt Tiger will provide a maximum power of 60kW, the maximum speed is 102km/h, the specific endurance has not yet been announced, and the REFERENCE positioning of SIMILAR BYD Dolphin will be about 300-400Km. What is certain is that it will be equipped with lithium iron phosphate batteries.

The Thunderbolt Tiger is undoubtedly a geometric car that reshapes the brand image, breaking the convention of launching mainstream models in the past, but a popular small scooter. Of course, the more personal appearance is also aimed at young consumers. As for the feedback after the official listing, let's wait and see.

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