Geely's high-end new energy brand geometry car, which once had high hopes, was how high-profile it was at the beginning and how embarrassing it is now.
At the beginning, in order to highlight the brand's sense of grade, Geometry chose to announce its birth in Singapore overseas, and launched the so-called "best electric car in the Eastern Hemisphere" Geometry A, which refers to tesla Model 3. Unfortunately, the spirit can not be eaten as a meal, the Model 3 is still selling well, but the geometry A has long been a thing.
Although the geometric car has the ambition of the brand upward, the momentum is not reflected in the product. Its main sales model Geometry A, although it sold 14602 vehicles last year, accounting for nearly 90% of the brand's sales, but this achievement mainly comes from the B-end travel market, its oil-to-electricity identity and the homogenization of the Emgrand EV500, resulting in its inability to get more recognition in the C-end market.
Another compact SUV geometry C also took this convenient old road: based on the Emgrand GSe, it only spent a little effort on the styling design. This kind of "skinning" obviously can not play a good role as a savior, the number of times it has sold out in the past month since its listing is countless, although it launched a model with higher battery life and richer configuration in August last year, making its market performance slightly improved, but it was quickly beaten back to its original shape.
Speaking of this, I have to sigh two more sentences, the same is this way of opening GAC Aeon, but to the former is the opposite of the road, although its AION S is also a start-up of online car, but when the market performance slightly improved, GAC AEan quickly transformed to C-end individual users, has launched AION S Plus, AION Y and AION V to open and consolidate the position of the family car market. The AION LX, which shoulders the brand image but has been dismal in sales, after the chassis foundation is stable and the core technology has been broken, it has not forgotten its original intention and launched the AION LX PLUS with a battery life of more than 1,000 and a price of more than 400,000 ceilings, once again carrying the banner of high-end brand image.
As for geometric cars, although they have taken more detours, the current new energy compact market has not yet solidified, and there is still a lot of time to try new market strategies, but the geometry has chosen to sink the low-end consumer market, and launched a small pure electric SUV - Geometric EX3 Kung Fu Cow in November last year. Familiar with Geely products can see that this car is still the oil-to-electric model of the Vision X3 (starting from the British XC5 ten years ago, this template can also be regarded as a model of "labor model"), and the two are the same in terms of styling design and body size.
Although people mostly scorn the oil-to-electricity models, everything is negotiable in the face of low prices. Obviously geometry is also well versed in this, the starting price of Kung Fu Bull is 58,800 yuan, which is still very popular in small pure electric SUVs, equipped with a permanent magnet synchronous motor with a maximum output of 95 horsepower, clTC cruising range can also reach 322km. The low price, coupled with this peer-leading configuration, and the endorsement of Geely, Kung Fu Niu quickly opened up the market.
However, after obtaining a large number of orders, the kung fu cattle did not "cattle", but became a regular customer on the complaint list.
On a complaint platform, it can be seen that Kung Fu Niu has a large number of complaints that they cannot pick up the car on time, and more prospective owners said that they ordered it before the Kung Fu Cow was listed, and began to say that it was the next month, and the result was that there was no letter until now, and they could only wait. For the geometric pressure on the order to delay the delivery of the car, I think it should be related to the rising cost of the car, the digestion of this batch of orders will definitely lose money, either do not send the car, or can only reduce the loss by reducing the allocation or the hidden price increase. This is also the usual trick used by many car companies at present.
However, this way of coping will definitely attract the dissatisfaction of many consumers, and the momentum created by Kung Fu Niu in the early stage is likely to be affected by this and lead to a failure. Therefore, in order to remedy the negative impact of the "Kung Fu Cow", Geometry has brought the "Thunderbolt Tiger".
To put it bluntly, the Thunderbolt Tiger is actually a magic version of the Kung Fu Cow, although it is more original in shape, but it is basically consistent with the Kung Fu Cow in terms of body size. In addition, from the information on the declaration chart, it can be seen that the Thunderbolt Tiger is equipped with a permanent magnet synchronous motor with a maximum output of 82 horsepower, which is lower than the Kung Fu Cow in terms of power, so we can understand it as a lower cost of the Kung Fu Cow alternative model, otherwise it is somewhat unreasonable to explain why Geometry has launched two small pure electric SUVs in less than half a year.
From the former high-end market to the current knee-bending low-end market, geometric cars obviously make their own road narrower and narrower, and the delayed delivery of kung fu cattle has almost let geometry decline before the low-end market, and I don't know whether the remedy of the Thunderbolt Tiger can bring some turnarounds.
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