A lot of times we obey others simply because the switch in our brain is activated by someone else, and in this case, the word "because" is a switch, and we hear that

Many times we obey others simply because the switch in our brain is activated by someone else, and in this case, the word "because" is a switch, and we subconsciously agree with others when we hear the word. Have you ever thought that if there are many such switches in our human bodies, which can be opened by others at any time and anywhere, so that we can subconsciously obey, it will be terrible.

What switches are there in our bodies? First of all, I will introduce you to a social identity theory, probably when I was fourteen or fifteen years old, when I could always see this kind of news on the Internet, saying that Chinese people are cold, for example, some people have a heart attack, no one will help them when they fall to the ground, some people rob, passers-by are cold-eyed, no one cares. Then I remember a news item, on a bus, there was a girl in the back seat, and a man got on the bus, directly in broad daylight, blatantly molesting the woman. The indecent process lasted more than 20 minutes, and not a single passenger came out to stop it. As soon as the news and surveillance footage burst out, netizens blew up and scolded all the other passengers and drivers on the car to death, saying that these people were just a bunch of beasts, who had lost their conscience, and none of them had seen the righteousness and courage.

At that time, I was in a game group, also discussing this matter, they were also scolding passengers, I think these passengers may be caught in a pluralistic ignorance effect, and then the group of people said that I was stupid, kicked me, so I have been very impressed with this all these years, so what is the multiple ignorance effect? Let me give you an example, there is a man on the street, and his head is looking up at the sky. You'd think this guy was a fool, but would you believe three or five people looking up at the sky at the same time? The whole street will look up to the sky, which is called pluralistic ignorance.

Because our brains are not clear about what is happening in front of us, we don't have our own judgments. And the best way to eliminate this uncertainty is to look at what others do. But the problem is that other people probably think the situation is unclear, and he's watching your judgment, and then we go back to the news I said, the girl she's sitting in the back seat of the car, there are a lot of passengers in front, but most people don't see clearly what's going on. After the sound is issued, it is likely that everyone will think that the couple is arguing, when no passenger comes out to stop it, the multiple ignorance effect is born, so it is likely that everyone at that time thought that this was just a normal couple quarrel, so no one stopped it. Of course this is just my guess, but I firmly believe my guess. A car dozens of passengers, it is impossible for everyone to be a big villain, this probability is too small, anyway, at that time in that group was kicked ah may really be good, ten years ago when I was on the Internet, at that time there was this kind of news on the Internet every day, this kind of remark said that Chinese people's hearts are indifferent, you should have an impression of the older age, but now this kind of news is much less. I guess it's also because the level of the media is slowly improving.

If a man falls to the ground with a heart attack, how do you know if he is drunk? The robber snatched the wallet and ran, others chased after him, how do you know if these two people are playing parkour? So sometimes this kind of thing really can't blame the public, most people actually have a conscience in their hearts, and sometimes we will see this situation, someone stands up and shouts, ah, catch the rapist, and then two or three people chase together. As a result, immediately the whole street is chased together, which is the truth, because we humans naturally like to pursue social identity and follow the flow according to the behavior of others.

Based on this principle, the merchant also grasped our weakness. There is a pastry called Master Bao was checked by our Industrial and Commercial Bureau, because this shop is always a bunch of people queuing at the door, the result was found to be invited actors, 50 yuan a day, this is just a burst, did not burst out of the business more to go is not good, only every day queue of shops, many are invited actors, is deliberately created a very hot atmosphere. There are also advertisements, and you can always see this kind of advertising words and so on. Ah, what the most advanced or whatever. What's the hottest thing. What is a sales champion, this is to use the public's herd mentality. Then in 18 years there was an advertising law that forbade you to use the word most, and also forbade you to use such a thing as what a champion. But the advertiser, he is not willing to give up the law of social recognition, so now the advertising has become far ahead of the volume, I now say that the volume is far ahead, you may immediately appear in your mind a few brands, then their purpose will be achieved...