After Jaguar Land Rover entered China, its distance from Chinese consumers became closer and closer, "both china is partial to china, willing to do the generosity of the rest of its life", Jaguar Land Rover is also using its own efforts to give back to China.
In recent years, from the various official statements of Jaguar Land Rover China, the most mentioned is "in China, for China". Translated into Chinese is: In China, for China.
In fact, there are many brands that shout similar slogans, but few Jaguar Land Rovers are so sincere, and the recent research report given by J.D. Power is a supporting evidence.
Recently, the 2021 J.D.Power China Vehicle Reliability Research (VDS) report was announced that Land Rover ranked second among luxury car brands, Land Rover Found Sport ranked first in the mid-size luxury SUV segment, and Range Rover ranked second in the large luxury SUV segment.
In fact, this isn't the first time J.D.Power has endorsed Jaguar Land Rover so much. Since the beginning of this year, Jaguar Land Rover has successively won the third place in the J.D.POWER China AutoMotive Product Attractiveness Index Research Luxury Car Brand, the fourth place in the China New Car Quality Research Luxury Car, and the second place in the Luxury Brand Group of the China Automotive After-sales Service Satisfaction Study, which has gained great voice in the industry and consumer market.
This is Jaguar Land Rover's determination – "The Chinese market has always been an important position in Jaguar Land Rover's global strategic map, and it is also an important guarantee for promoting the 'reshaping the future' strategy, and Jaguar Land Rover will definitely go all out." ”
J.D.Power testified to Jaguar Land Rover with rigor
One might wonder what J.D.Power qualifies to testify for Jaguar Land Rover and what exactly does its report mean? We must clarify this first.
First of all, J.D. Power is senior enough to provide reliability data reports for global users through advanced research techniques and analytical models since its establishment in 1968; second, J.D. Power is rigorous enough, and its vehicle reliability research measures the problems encountered by Chinese car owners between 13 and 48 months in the past 6 months, covering 177 problem symptoms in 8 categories, including appearance, interior, engine, and intelligent technology. Overall reliability is measured by the average number of problems per hundred vehicles (PP100), and the lower the score, the better the quality.
That is to say, J.D. Power is currently the most authoritative research institution in the world, which can not only prove the reliability of a brand and a product, but also provide an authoritative reference for global consumers.
Based on this, and looking at the recognition that Jaguar Land Rover has achieved several times, it is precisely Jaguar Land Rover's adherence to global unified standards that has led to the outstanding performance of today's Land Rover Discovery Sport and Range Rover, after all, excellent quality is the principle that Jaguar Land Rover has never given up.
For the Chinese market, Jaguar Land Rover adheres to czech and global unified quality standards, brings together the world's leading hardware facilities and production processes, and establishes a complete and strict company quality system, thus ensuring the highest quality of delivered products.
Today, after years of intensive cultivation, as the only car company in China that produces and operates two luxury brands at the same time, Jaguar Land Rover can handle 300,000 personalized optional configurations, accurately catering to the personalized needs of Jaguar and Land Rover consumers.
It can be seen that it is the ingenuity and ingenuity that succeeds, and when the Jaguar Land Rover brand and products continue to receive the honor of J.D. Power, it actually means that Jaguar Land Rover has set a new model of excellent quality and intelligent efficiency in the field of luxury car brands.
Jaguar Land Rover gives back to China with luxury
As Jaguar Land Rover has repeatedly emphasized, China is the key to Jaguar Land Rover's future reinvention, and Jaguar Land Rover will certainly favor China. And the deepest manifestation of preference is: know what you think, give you what you need.
In 2020, Jaguar Land Rover has launched a number of new models with unique charm and forward-looking technology. In 2021, the new Range Rover Evoque L and the new XFL are launched, and the Chinese team is fully involved in the product definition, design, and complete model development cycle of the two new cars, ensuring that they can directly hit the pain points of Chinese consumers' needs.
In addition, Jaguar Land Rover's electrification platform has also made a major breakthrough, the 22-year Land Rover Discovery Sport Edition launched this year is equipped with Jaguar Land Rover's latest electrified electronic architecture platform EVA2, bringing the new InControl OS 2.0 in-vehicle entertainment information system and a series of intelligent driver assistance configuration upgrades, in order to continuously iterate on technology configuration, continue the spirit of discovery that never stops, and bring the pleasure of exploration to people who love life.
In the case of Jaguar Land Rover itself, by 2025, Jaguar Land Rover, which has undergone a rebirth, will become a pure electric luxury brand, and Land Rover will also launch the first pure electric model in 2024. Under the global strategy of reinventing the future, Jaguar Land Rover will usher in a new brand journey.
In the view of Jaguar Land Rover, Jaguar Land Rover, which is deeply rooted in the Chinese market, already has a certain market foundation and brand influence, has its own production base, and has talent reserves. At the same time, China's entire digital ecosystem also provides a strong guarantee for Jaguar Land Rover to cope with future market changes.
Therefore, Jaguar Land Rover and China are interdependent, and in the future, Jaguar Land Rover will also let Chinese consumers deeply appreciate the significance of luxury car products with higher quality products.
At present, Jaguar Land Rover focuses on the research and development of improving electrification technology, developing vehicle interconnection services to enhance the car experience, big data technology and other aspects, and insists on delivering the latest and most advanced technology and products of Jaguar Land Rover in the world, the purest British style and world-class product quality to Chinese consumers.
In the context of rapid intelligence and the improvement of the overall quality of new cars in the industry, Jaguar Land Rover can pay close attention to quality control, make cross-level optimization at the bottom of the product, and bring consumers a high-quality car experience, which is the biggest reason why it can enjoy J.D. Power recognition exclusively, and also reflects Jaguar Land Rover's respect and sincerity for consumers.
Perhaps the results of the J.D. Power list will not play a decisive role in consumer purchases, but the objective differences it projects will definitely promote the progress of this market and allow consumers to obtain greater value.
The so-called "gentleman leopard change, adult tiger change", the change of Jaguar Land Rover is expected, and the future Jaguar Land Rover is also the way up.