22/02/11
Lead
A good start.
Author 丨 Yang Jing
Responsible editor 丨 Xu Jinkai
Edit 丨 Chic
At the end of last year, Chery set a sales target of 1.5 million units in 2022 and strived for 2 million units, which means that Chery Group's monthly sales will reach an average of 125,000 units, or 167,000 units, to complete the annual target.
Judging from the annual car sales of car companies, those who can achieve the target are growing sequentially from the beginning of the year, so 100,000 vehicles is the first threshold for Chery.
A few days ago, Chery Holding Group released sales data, and the terminal sales in January were 107,710 vehicles, an increase of 20% year-on-year, a record high in the same period of history. In January, the wholesale sales volume was 87,040 units, an increase of 11.8% year-on-year, ushering in the "opening of the new year".
Among them, overseas exports were 26,900 units, an increase of 60.9% year-on-year, and sales of new energy vehicles were 20,635 units, up 179.6% year-on-year.
Exports and new energy have hit new highs in the same period of history, creating a good start for the rapid growth of sales in 2022.
1
Chery Needs to Go Up
Of the 87,040 wholesale sales, Chery Automobile sold 67,486 units in January, up 34.3% year-on-year. The star model Tiggo 8 Series sold 16,686 units (including exports) in January, up 12.3% year-on-year. Such data is undoubtedly good news for Chery Automobile brand, after all, if Chery Group wants to break through, Chery brand must not drag its feet.
Judging from the past performance of the Chery Automobile brand, the SUV camp led by the Tiggo 8 series has been stable, but it is suspected of a bit of regression in the car. Chery Automobile, which touched the threshold of one million vehicles last year, needs a car that can compete with Geely Emgrand and Changan Yidong, and The Arrizo 5 sold 100,000 vehicles last year, which is worth encouraging, but this year should be more excellent.
Xingtu Automobile, which does not have specific sales figures, increased its sales by 50.1% year-on-year (including exports) in January. In 2022, Xingtu also released the wind-chasing ET-i model, and officially released the "Star Core Power ET-i Full Engine Super hybrid" technology in the new energy era. With the core advantage of "3 engines, 3 gears, 9 modes and 11 speeds", the "Star Core Power ET-i All-Engine Super Mix" technology has created the first "first" of the Chinese brand that can be driven by dual motors, and the DHT with the most gears of the Chinese brand.
It is reported that the two blockbuster models of Xingtu will usher in an important replacement. At the same time, the new cross-border SUV model Yaoguang is also likely to be listed this year, which is a strategic product of the Xingtu 2.0 era and a new model under the new platform. In addition, the Internet also exposed the effect map of the Starway hardcore off-road vehicle, which may have been inspired by the market.
In fact, it was Jietu Automobile that released the hardcore off-road SUV earlier than Xingtu, which celebrated the 4th anniversary of the brand launch in January, creating a "Jietu Speed" that achieved a cumulative user of 0 to 460,000 users in 40 months. Jietu Automobile released the "Kunlun" architecture that intelligently empowers "Travel +", and the new hardcore SUV based on the architecture, the Jietu T-X concept car, was also officially unveiled.
Unfortunately, in the first month of the new year, Jetway Did not announce specific sales figures. It should be known that Jietu Automobile has set a "small target" of 200,000 vehicles for itself, with a year-on-year growth rate of nearly 30%; in 2026, Jietu Automobile will challenge the target of annual sales of one million vehicles, which can be described as full of confidence. Therefore, if Jietu wants to complete the set goals, it must go all out this year.
In January, Chery Group sold 20,635 new energy vehicles, up 1.7 times year-on-year. Among them, new energy passenger cars were driven by star models such as Small Ant and QQ Ice Cream, and 19,431 units were sold in January, a sharp increase of 189.8% year-on-year. Chery QQ Ice Cream, which was officially launched in December last year, achieved sales of 9,984 units in January this year, an increase of 19% month-on-month, with cumulative orders exceeding 70,000 units.
Chery's goal is that in 2022, Chery QQ Ice Cream will work with Chery Ant to achieve an annual sales target of 300,000 units. Judging from the performance in the first month, chery new energy's starting point is still low. However, it is worth noting that under the tide of electrification trends, no one can use the opening to predict the growth situation of the whole year, so the performance of small ants and QQ ice cream is still worth looking forward to.
2
Overseas is another important starting point
From the very beginning of its establishment, Chery has established the goal of "building a world-class brand" and adhered to the strategy of "no internal instability, no external strength, internal and external promotion, and common development". For Chery's future strategic layout, Yin Tongyue already has a clear path, that is, the international market and the domestic market are equal, reaching a ratio of 1 to 1.
In overseas markets, Chery Group continued to export 26,900 vehicles in January 2022, an increase of 60.9% year-on-year, after breaking through the 20,000-month export mark of 2021. This year, the international Chery has received a special "opening gift" - Chery's "global car" OMODA 5 ushered in the first car off the production line on February 8.
The OMODA 5 is Chery's first model to be developed entirely in accordance with the definition of international high-end market demand. This car fully meets the highest five-star standards of the global new car safety evaluation (NCAP) including China, the European Union, Australia, Central and South America, Southeast Asia, etc., reflecting Chery's new ideas of developing products and innovating business models with "user thinking + Internet thinking". OMODA 5 plans to launch its first listing in overseas markets in the first half of this year.
Today, Chery's products have been exported to more than 80 countries and regions overseas, and global R&D bases including Wuhu headquarters, Shanghai, Europe, North America, the Middle East and Brazil have been established around the world, and 10 overseas factories, more than 1,500 dealers and service outlets have been established, covering more than 70% of the countries along the "Belt and Road".
Whether it is Chery in consumer cognition or Chery Automobile in its own publicity, it always puts "technology" first. As a former independent brother, Chery had a highlight moment, and then was overtaken. However, with the idea of "application generation, reserve generation, research and development generation", it has formed an iterative continuous innovation ability, which has made Chery brilliant again today.
From laying a solid foundation to seizing the commanding heights of competition, "technology enterprise" has become Chery's moat. Chery Automobile Co., Ltd. ranked first in the "2021 Anhui Top 100 Invention Patents Ranking" and ranked first in the top 100 for 8 consecutive years. Chery has also applied for more than 500 foreign patents in more than 10 overseas countries and regions such as the United States, Europe, Japan, Russia, Brazil, and Chile.
This year, Chery Intelligent Network Future Factory was officially put into operation, and the first plant project to start construction can achieve an annual output of 500,000 vehicles (including KD) after completion. It mainly produces more than 10 products such as new high-performance next-generation platform products (Chery 4.0 products) and T1X platform core productS Tiggo 8 series.
With the comprehensive improvement of technology, products and brands, as well as the listing of new products of various brands such as OMODA 5, Xingtu Wind Chasing PHEV, and Jietu Dasheng, Chery Group's sales will take a new step forward.
Yang Jing
No sleep at noon
Afternoon crash