Earlier, Geely released its latest sales figures for January, which was 146,380 units, including 18,334 Lynk & Co cars.
Specifically, Geely Automobile's car sales in the month were 59,159 units, down 2.74% year-on-year, and SUVs sold 85,598 units, down 8.77% year-on-year. It can be seen that the SUV matrix still accounts for most of Geely's auto sales. It is worth mentioning that the status and value of the "China Star" series of products are constantly emerging.
According to the data, the sales volume of "China Star" in January was 25,077 vehicles, and the cumulative sales of series products since its listing have exceeded 300,000 vehicles, which is obviously a breakthrough for Geely products to high-end prices, high-end values and high-end images. Among them, the Star Etsu L sold 11,492 units, with a total sales volume of nearly 65,000 units in the first half of the year.
As a strong player in the joint venture and A-class sedan market, Xingrui also continued to break 10,000 units in January, with 12,109 units, and cumulative sales have exceeded 160,000 units. Xingrui can maintain a steady momentum of breaking 10,000 yuan every month, which proves that the "home car subversive" does have a certain strength, and establishes a new pattern of market segmentation with technical confidence and high-value products.
At present, Geely's "China Star" series covers Xingyue L, Hoshikoshi S and Xingrui, as well as Hoshigoku L Thor Hi· X oil-electric hybrid version, thus constituting a product layout in which cars + SUVs, fuel + new energy, performance + energy saving and other diverse power and models coexist. In the future, "China Star" is bound to become an important contributor to Geely's realization of the "2025" strategic plan.
Returning to the mainstream product line, the cumulative sales of the Emgrand family in January were 31,304 units. According to statistics, the Emgrand family has more than 3.38 million users, and it can be ranked first in the sales of A-class cars of Chinese brands for 10 consecutive years, which is inseparable from the support of this million people. At the same time, the launch of Emgrand L has also enhanced the competitiveness of the Products of the Emgrand family.
In addition, the Boyue family and the "China Steel Cannon" achieved sales of 16,107 units and 17,018 units respectively, and Binyue also won the top three sales of its own brand small SUV for three consecutive years, ranking among the top three in the market segment.
In addition, in the published data, there is another point worth noting, that is, the sales of new energy. Geely's new energy vehicles sold 17,928 units in the month, of which pure electric models increased by about 641% year-on-year, setting a record high. The geometric brand is also separately listed this time to list the sales volume, indicating that the geometric brand has made a big breakthrough. According to the further planning of the geometric brand, it will make efforts to the A00-class small electric vehicle market. At that time, Geely's new energy vehicle sales will also reach a new high.
At present, Geely new energy vehicles have formed a layout based on geometry, extreme krypton and ruilan, which includes pure electricity and power exchange, with this "troika" and two major products, Geely's layout in the electrification market is gradually becoming clear.
Ruilan Automobile may be relatively unfamiliar to market consumers, it is a joint venture company jointly invested by Geely Automobile and Lifan, with the qualification of independent production and sales of new cars, has its own complete research and development, production, supply and sales system, and will be committed to the promotion of power-changing models at the B and C ends.
After the two work together, the Maple Leaf 60S is also one of the new cars launched. Previously, there were already Maple Leaf 80V and Maple Leaf 30X, both of which were built based on The Geely Jiaji and Vision. The main attraction of this new car is that it has the ability to be "rechargeable and replaceable", which can provide the owner with a 30-minute fast charging mode and a 60-second power-changing mode.
Public opinion: According to the plan, Geely's sales target for 2022 is 1.65 million units. Even if last year's target of 1.52 million vehicles was not met as scheduled, it did not affect Geely's confidence in the market this year. And from the current announcement of most of the annual targets of car companies, basically appear "radical", such confidence is believed to be related to the new energy vehicle market to maintain a high boom. And it is precisely Geely that there is still a lot of room for growth in the field of new energy, and it has not fully developed. Bold speculation is that this year's new energy may become the main point for Geely to move closer to the 1.65 million target.