[initial apology for the wreath-giving incident: the employee involved has been fired]
On February 10, the small editor of the business found that initially posted an apology letter on the Xiaohongshu account a few days ago, apologizing for the improper behavior of the customer service staff of the Tmall flagship store. Initial said that the company set up a special team to investigate, found that it did have improper handling of after-sales issues, and for the employee involved, he was suspended for the first time and will be dismissed.
At the same time, initial also said that the brand also has a responsibility in this matter, will reflect deeply, seriously examine internal management issues, and has convened relevant departments to actively formulate management improvement plans, strengthen internal control, enhance staff quality training, and improve customer service capabilities.
On February 6, some netizens posted on social media that the customer service of the initial Tmall flagship store mailed an extra piece of clothing due to negligence, and the communication between the two sides in the process of retrieving the two sides led to a misunderstanding, and the customer service ordered a wreath for the consumer afterwards. After making a complaint, the online store has been removed. See the report that customer service sends wreaths to customers for the New Year? The official flagship store of the Tide brand initial was removed from the shelves (image source: the official account of the brand Xiaohongshu, screenshot posted by netizens)
