As we all know, buying Toyota's big cars, especially home models with their own heat, more or less "increases" to pick up cars, GAC Toyota Race is such a model. At the beginning of the listing, the official guidance price was 30.98-40.58 million, which was already much more expensive than the US version, and after a "operation" by the dealer, the landing price of the low-end model was actually close to 400,000! Can you bear it?
To be honest, I don't know who gave the confidence of this car, and the price after domestic production is not more affordable, but it also promotes the "mark-up" wind. In the face of today's increasingly rational consumers, Xena's market performance is inevitably "thunder and rain". It is reported that the actual sales of Xena in 2021 is only 935 units, and it should be known that Kia Jawa has bought 716 units in a single month. This also means that this explosive MPV, which claims to have orders of more than 10,000 and is in short supply, has been reduced to a gear with Kia Jawa.
However, just after the New Year's holiday, GAC Toyota couldn't wait to announce the January sales of Xena. It is not difficult to see from the official poster: Xena's January sales were 5399 vehicles, and the top 405,800 platinum version sales accounted for 40%, which has a feeling of "reinvigorating the mighty wind".
However, as soon as the news came out, it triggered many netizens to discuss, first of all, some people pointed out that "this sales volume is the wholesale volume of 4S stores, if you don't mention the race, it does not provide good selling hot models", and some people say "Don't listen to them, the actual monthly sales are still less than 1,000 units", and even some people coaxed "too little, at least add 300,000 to start." Sales immediately soared" and so on.
Although Xiaobian can not confirm whether the above statement is correct, but combined with GAC Toyota announced the wholesale sales of 2791 vehicles in December last year, according to the data of the Association of Passengers, the data of the month was only 932 vehicles, and the data sales data released this time was inevitably questioned that there was "moisture", and even some netizens believed that the reason why high-end models accounted for a high proportion was likely to be that dealers purchased a large number of test drives.
It is true that the market sales of Xena are less than expected, and the terminal's "mark-up car" is a disaster. But then again, Xena still has a certain customer base. First of all, in this level, there are not many comfortable MPV specially developed for home use, and the size and level of models such as Alexand and Odyssey are just open at the threshold of 300,000, and the business atmosphere of the further Buick GL8 is too strong, so Xena is in this blank market, coupled with Toyota's taste and hybrid system, this car is still very competitive.
Previously, we also visited the Toyota Sai Na market in Guangdong, taking some Toyota 4S stores in Shenzhen as an example, if you want to mention the car in February, you need to increase the price by 30,000, you need to increase the price by 20,000 in March, and the car that you pick up after April only needs to increase the price by 10,000, and even if you can accept to pick up the car in the middle of the year, it is no problem to book at an affordable price.
Although this does not rule out the release of production capacity and the upcoming debut of the "sister car", it is not difficult for us to see that the price of the Toyota Syna car is gradually falling back to a reasonable position. As our brother Feng said: "Although Sai Na is good, I really hope that everyone can buy a car calmly, don't rush to queue up and increase the price of the car, when the car returns to a reasonable price, it will really be when it shines." ”