1. How many streaming videos are needed for a live broadcast? 2. What function and role does each drainage video play? Pre-live (1) video type: Warm-up video (2) When serving/publishing

1. How many streaming videos are needed for a live broadcast?

2. What function and role does each drainage video play?

Before the live broadcast

(1) Video type: Warm up video

(2) Delivery/Release Time:

1 to 3, 1 day or the day before the live broadcast, * star live broadcast will be 3 days to 1 week in advance

(3) Delivery purpose: preemptive public attention/traffic bits

(4) Refer to the video style:

Straight to the Point - Structure: "Self-Introduction + Key Information such as Time/Welfare";

Micro-plot deduction - Features: exaggerated deduction + reversal.

Live

(1) Video type: Drainage video

3 to 8, during the live broadcast or half an hour before the live broadcast, * bidding reserved review time, about 2-3 hours

(3) Delivery purpose: Use the account organic traffic/bidding to divert traffic between live broadcasts

a. Population broadcasting/popularization of science - through the popularization of professional knowledge, explain the product;

b. Live slicing - shoot the highlights of the live broadcast room from the third perspective, with cuts and simple words, with the latest popular bgm;

c. List of goods - display the explosive products to be sold live and attract users;

d. Pure commodity display/card point disguise/wear and match broadcast - stimulate users' desire to buy with the most intuitive feeling, click on the live broadcast room; use popular bgm to set off the atmosphere.

e. Lip-sync/Q&A - explain the selling points, interest points, user pain points, etc. of key products in the form of "one question and one answer", which is conducive to capturing accurate users;

f. Smart use of hotspots - use recent Douyin hotspots to attract user retention;

g. Eye-catching plot - commonly used: "merchant-buyer", "anchor-operation" between the story;

h. Daily life - Attract users through the daily life and work attitude of the boss.

After the live broadcast

(1) Video type: Reflow video

1, 1 day after live broadcast

(3) Delivery purpose: to enhance the sense of trust/stickiness of fans, and optimize the cost of video production

a. Live data battle reports

Publish live data war reports to prove their ability to carry goods and win the trust of fans

b. Video highlight moments

Publish live highlight moments to reduce the cost of short video production