Text | Editor: The old man does not return
sequence
In the past two days, one of the hot topics on the Internet is Baidu's vice president of public relations, Xuan Jing, because what she said in the video is not appropriate, which makes Baidu bear a lot of blame.
On the 10th, Zhou Hongyi, the boss of 360, also came out and posted a video to talk about it.
He said that although he did not know all the details, it was inconvenient to talk more;
But he thinks that the company wants to make short videos by creating personal IP, which is right.
Falling and making a mistake on the road is like paying tuition fees, which is unavoidable.
Zhou Hongyi also mentioned that when he first started tinkering with short videos, he also studied a bunch of tutorials;
It can be found that most of them teach ordinary people how to shoot videos, which is not quite right for entrepreneurs and executives.
From the beginning of the year to the present, he himself has made mistakes while doing things, and has groped all the way.
Baidu Vice President Xuan Jing resigned
Not long ago, Xuan Jing, the vice president of public relations at Baidu, said something in a short video, which caused a lot of discussion among the big guys.
In the first video;
She said in a very impulsive tone: "If the employee wants to break up and leave, I will approve it immediately."
This means that she and her employees are just on business and don't want to take care of their personal affairs.
This is good, her attitude of being a little cold and tough made netizens explode.
It was late at night on the 9th;
may not be able to bear the pressure anymore, Xuan Jing posted a status in the circle of friends; Apologized.
She said that she originally wanted to do a good job, but she was anxious;
The way didn't work. The latest news is that on the 10th, Xuan Jing has resigned, and this matter is over.
Zhou Hongyi commented on Xuan Jing
When Zhou Hongyi talked about Xuanjing, he spoke very directly and pointed out three problems.
First of all; Make short videos, everyone wants to attract people as soon as they start;
make the audience reluctant to leave, otherwise no one will watch the video; It's hard to get fans.
Xuan Jing did the same thing, and the controversy was made in the first few seconds, wanting people to continue to watch.
But this trick is usually used by amateur bloggers to start a business, she is different, she is an executive and has a company background;
Her task should be to spread the corporate culture, not just attract fans.
Therefore, she doesn't actually have to use those fancy openings to attract attention, let alone deliberately create controversy;
As a result, he got himself and Baidu into trouble.
Second, it is a good thing for executives or bosses to do IP;
It's also a trend, but they don't need to find a position and learn skills like a newcomer.
Her video is deliberately edited at first glance, the purpose is to attract fans, but she forgets that she originally wanted to promote the company and herself;
Promote cooperation.
This doesn't work online, and everyone doesn't receive Baidu salary;
Why listen to your preaching? The effect is naturally poor.
In the end, you watch Lei Jun and Zhou Hongyi's videos, never throwing the focus as soon as they come up, but chatting slowly;
It feels natural and intimate.
We are not Baidu employees, and executives can't talk to us netizens like internal employees.
To be honest, we don't eat this set.
Although many of the things she said were true, they were so straightforward on the outside that it was like piercing window paper;
It's uncomfortable to listen to.
Loading...
Online discussions
As soon as this matter went online, the comment area immediately exploded, and tens of thousands of comments flew in.
There are some comments in it, which are simply funny;
Let's take a look.
Someone said funny: "If it weren't for the vice president of Baidu, I would have thought that the eldest sister of the micro-business would have made a golden sentence again."
Some people praised it seriously: "This vice president is a character, he is honest and true enough." ”
Another group of netizens began to analyze: "The words are not rough;
But on the Internet, it is safe that some people are not happy to listen to it. ”
The funniest thing is this one: "Daniel Zhang shouted in the air: Can you not mention me, I can also live." ”
Now the situation is that Baidu's vice president has left;
Netizens fried the pot again: "Not only do you have to leave, but you also have to lose the company's money;
The red line in the workplace really can't be stepped on casually. ”
is even more brainy: "I'm betting on five cents, will Xuan Jing flash 360 to work next week?" ”
epilogue
Enterprises, bosses, executives;
It's no problem to play short videos, and now Lei Jun, Zhou Hongyi, Daniel Zhang, these big guys are playing well;
Baidu's vice president can naturally test the water.
However, this time we have to say;
Xuan Jing really stepped on the pit, and it was a big pit that was not correctly positioned.
In fact, some of the content she talked about is really like that, close to reality and heart-piercing.
But the key is that her identity is special, and she said it on a public platform;
This stabbed the hornet's nest;
It's a big mistake.