Source: Karth Data
The public opinion turmoil caused by the 6 million fans UP master @花少北 is still waiting to "end".
Since he was accused of "double standards" by his ex-girlfriend in early May, Hua Shaobei has fallen into a huge controversy. Although emotional problems belong to the category of UP's main private morality, his status as a "half-idol" undoubtedly puts him in an embarrassing situation.
Source: Weibo
On May 16, #花少北 apologized on Weibo's hot search, and in a long response, he apologized for his behavior of concealing his relationship status, and clarified the details of getting along with his ex-girlfriend, saying that both parties really wanted to come together at that time. However, this response did not convince netizens that the accusations of "avoiding the important and ignoring the public relations text", "apology letters must be written by others", and "insincere" are still mainstream voices.
Under the anger of the crowd, Hua Shaobei lost more than 400,000 fans, surpassing @A Phantom Jun, who also overturned due to the disclosure of his relationship. Karth observed that @某幻君的主页更新停止在4月5日, the live broadcast of the birthday party previously announced to fans did not take place as scheduled.
At the same time, the "fall" of the super-head UP master also implicated various melon-eating incidents: @KB was stunned and stayed in the shocked face when he learned about Hua Shaobei's love affair, which was made into an emoji and widely circulated, and implicated in the grievances and hatred with Director Itch; Lex unexpectedly started a repechage match, and the divorce literature with his ex-wife was turned out of the pile of old papers; Liu Daorui commented that "the UP main circle is the real audience", and because Hua Shaobei spoke out, he was on the hot search; @龙女塔罗 Or the biggest winner of the Chenghua Shaobei event, the tarot bloggers shine...
In addition to the feast of eating melons, it is not difficult to see that the creator ecology of station B is also undergoing a reshuffle, and the once smash hit traffic darlings have quietly withdrawn and transformed due to content depletion or controversial words and deeds.
Previously, Hua Shaobei and a certain Phantom Jun were both mainstays of the game area, and they were once regarded as golden signboards by Station B, and a certain Phantom Jun was also one of the few UP masters who won the top 100 honors of Station B for 6 consecutive years. But in the long river of content, the two have gradually been diverted: Hua Shaobei's video quality has been frequently criticized, and a certain Phantom Jun has turned his focus to the music festival.
The top streams are iterating, and station B is also "changing".
A turmoil caused by the "rollover" of the super-head UP master
To a certain extent, Hua Shaobei and a certain fantasy overturn are also related to its rice circle. In addition to the super-head UP master, another common label on the two is the member of the "Yin Yang Weird Men's Group".
Users who are familiar with the content ecology of station B may be no stranger to the "yin and yang weird boy group". This combination gathered the five most influential UP masters of station B at that time, and the members also included the "first @老番茄brother of station B", the former animation area "first brother" @LexBurner, and @中国boySuper Gorilla. Although the source of the combination lies in the cross-door and linkage between the UP masters, its formation is also inseparable from the official promotion of Station B.
At that time, Station B, which was in urgent need of breaking the circle, consciously operated and built the UP main identity as an IP to form the golden signboard of the platform. In order to expand the influence of the UP master, Station B has also launched many self-made variety shows to push the head UP master to the public eye.
"Reckless! Transformation Brothers", guests include @Ah?Zong and @Liyuanjun; In 2020's "The Question Mark Face of the Animal Circle", @中国boy超级大猩猩是主力UP主; In the same year, Station B launched the self-made variety show "Happy Good Buddies", a light variety show focusing on the UP main reality show, inviting the hottest "Yin and Yang Weird" boy group in the station at the moment, the five UP masters laughed and scolded, happy team building, this limited summer memory has been repeatedly reviewed by many fans.
Station B variety show "Happy Good Buddy"
This kind of initiative promoted by the government and "manufacturing" the top stream to create a proud UP main ecological culture has achieved remarkable results, but Station B was once accused by old users of "fan circle". Since then, the UP masters have linked live broadcasts and variety shows, injected new vitality into each other's accounts on the creative side, and further opened the user side through fan replacement on the traffic side. The head UP masters are getting closer and closer to the stars.
But the gift of fate has already been secretly marked with a price. After having huge traffic and super high attention, the videos, words and deeds published by the UP master will face more scrutiny and questioning.
@lexburner, who was the first to go out, once relied on the "New Guide" series to rank at the top of the animation area. In 2021, the "jobless reincarnation" incident pushed him to the forefront of public opinion, and Lex was banned by Station B for his radical remarks, and it was not until ten months later that he was unblocked, and was awarded 20 million yuan in compensation to the platform.
A weird boy group
Compared with the @Lexburner of "being convicted for words", a certain phantom monarch and Hua Shaobei fell into a situation of verbal criticism and writing, more because of the fall of the "idol", and in the long fermentation period of public opinion, the core of the problem often evolved from the issue of romance to the "character dispute".
There is no doubt that a false character is a kind of harm to the audience. A fan of a certain Phantom Jun was disappointed by his evasive approach of not daring to defend his girlfriend and not daring to respond positively, accusing him of concealing his relationship and deceiving fans in order to eat his girlfriend's fan dividends, and mocking him as a "pure love god of war";
On Hua Shaobei's side, what was initially criticized was that he set up a single personality and was cold and violent to his ex-girlfriend who had been in love for seven years. In the days after the matter fermented, Hua Shaobei's behavior of "being indifferent and ruthless to his ex-girlfriend who had spent seven years together, and flattering the current double standard" was dug up one by one, and the discussion about his character and relationship has not been broken. Third-party data shows that since the beginning of May, 410,000 fans have fallen from the north.
The "Yin and Yang Weird Men's Group" was very popular, and in the end, the only "survivors" were the old tomato and the Chinese boy. The former yin and yang weird boy group said that they wanted to meet at the top, and some netizens spliced a picture of them reaching the top of the Weibo hot search because of their respective relationships, and ridiculed, "Why don't you meet at the top?" ”
The whirlpool of public opinion
The whirlpool of public opinion caused by Hua Shaobei's "overturning" is also continuing to involve more and more UP masters.
The first UP master to be brought out is @DragonLady Tarot.
Dragon Lady is a tarot divination UP master, in a future love prediction, she made an accurate prediction of Hua Shaobei's emotional state, pointing out the existence of "red and white roses" and Hua Shaobei's choice. Because the prediction is very consistent with reality, this video almost made the dragon girl "outside the circle", and the dragon girl has increased her fans by more than 15W in the past week, and the highest increase in fans in a single day is 7.5W. Since then, tarot bloggers have emerged on major platforms, and in Xiaohongshu, a common type of note is to put a few tarot cards on the main picture, answering the question "What does the xxxUP master think of Hua Shaobei?" "What is Hua Shaobei's thoughts now?" and so on.
Dragon Lady Tarot solves the card for Hua Shaobei
Probably because of the foil of his peers, he gave his ex-wife 30 million before the divorce@Lexburner unexpectedly started a repechage match. "One would rather be in debt to 30 million than divorce, and the other would rather not have money than divorce", the love story of Lex and his ex-wife torturing each other was examined from the pile of old papers for netizens to taste repeatedly. On Weibo, someone sorted out his live broadcast screen recording into a document of more than 30,000 words, interspersed with a lot of clips of catching horses, and users chased Lex's abstract married life overnight, sighing "Healthy love is precious, but deformed love is really wonderful".
was unexpectedly affected by the Hua Shaobei incident, and the UP master @KB was stunned and stunned.
After learning the news of Hua Shaobei's love affair from the hot search on Weibo, @KB was stunned and stayed in the live broadcast with a textbook-level shocked expression, and this scene was quickly intercepted by fans into emojis and circulated on the platform.
KB stayed and stayed live
Since then, @itch, who has more than 2.5 million followers, posted a dynamic, saying, "The up master can't overturn, and when the car rolls over, there will always be a 'good brother' who backstabs you under the banner of caring and waits to eat your traffic, which is a kind of cycle", which was interpreted by users as insinuating KB. That night, @痒局长 started a live broadcast to tell about the contract incident that made the two break up, and as a result, he was accused by users because of the overlord clause in the contract, and the K-itch dispute was clear.
In addition, there are six complaints that "the UP master always knows the news at the latest", and the next day he spoke for Hua Shaobei and appeared on the hot search; Some users are worried that Hua Shaobei's rollover will affect the content update of @宝剑嫂, not long ago, Bao Jian's sister opened a new "City Runaway" series, and the data performance is very good, and Hua Shaobei is one of the guests......
And so on, if the flapping of the wings of a butterfly in South America can cause a storm in Texas, the "fall" of the super-headed UP master shook the melon circle of the entire B station.
The exit and transformation of the veterans of Station B
In fact, the incident of UP overturning due to emotional problems is not new. At station B, there are @vegetarian lions in front of the count. In October 2021, the private emotional relationship between the vegetarian Lion and the anchor Xiong Ka and his ex-girlfriend sparked heated discussions.
Nearly three months after the stoppage, @吃素的狮子 released a video on station B to clarify and apologize, but the damage has already been done. Subsequently, he gradually transferred to the offline, and the update at station B entered a state of intermittent stopping, and gradually faded out of the UP main circle, and the former "Four Owes King" combination has become the tears of the times.
Just as people repeatedly miss the millennium, many users may miss Station B before the circle is broken. Looking back on the past, after being favored by traffic or shining as the mainstay of the platform, some UP masters disappeared in the long river of content creation, such as @witty party sister and @吴织亚切大忽悠.
More "veteran" UP owners have quietly faded out of the center stage, and the reasons generally include the exhaustion of inspiration, declining traffic, poor monetization, etc.; There are also some UP owners who are exploring new fields and making difficult transformations.
When the account reaches a certain size, losing followers seems to be an inevitable dilemma. @Ao, who holds the record of the fastest loss of fans at station B, earlier created the "era of Ao factory director's rule" with the "Call of Embarrassment" series, but after a two-wheel overturn, its reputation and number of fans are declining. Even the old tomatoes, the "first brother" of station B, have entered the powder loss cycle in the past six months, and once lost 10,000 fans in a week.
And if the UP owner stays in the content comfort zone for too long, it is easy to fall into a creative bottleneck due to the exhaustion of inspiration, or hit the traffic ceiling of this content section. Part of the UP master's solution is transformation. For example, @中国boySuper Gorilla gradually stripped itself from the game area and shifted to a living area with a larger traffic plate, making the game area lose another veteran. However, before that, Chinese boy had tested the waters of life content in the "One Gorilla Period", coupled with the strong stickiness of his account fans, the pain of transformation was not very obvious to him.
But not everyone has such an "immunity circle", and for @Cool Breeze Kaze, the transition to a living area is undoubtedly a difficult one. In 2021, there were signs of "leaving" the animation area in Cool Breeze's videos, and at the beginning of 2023, Cool Breeze updated the last issue of "Reading Countless Films", announcing the end of this series of videos, shifting the focus of creation to recording daily life, but also ushered in a loss of fans and a decline in traffic. Due to the unsatisfactory data, Liang Feng had to perform a "sit-up" transformation, and the "Reading Countless Films" series was reopened. But for various reasons, his account continues to lose followers, and in the past 30 days, more than 40,000 users have shut him down.
Of course, this kind of fan loss is also based on the great changes in the content ecology of station B, and the traffic starts to flow from the veterans to the newcomers. The animation area and the game area were strong divisions of station B in the early days, but in 2024, the game area no longer has absolute dominance, accounting for only 14 seats in the top 100 UP main list, and there are many newcomers pouring in to form their own specialized fields. It's a pity that after a certain fantasy and Hua Shaobei overturned, the "content of veterans" in Station B's top 100 may be reduced by a few points.
Not only the "patriarchs", but also the "back waves" are worried about the flow. At the beginning of May, the UP master of the science and technology zone @TeacherHello I called He posted on Weibo that 350,000 new viewers had followed his channel in the past 90 days, while 200,000 old viewers had closed the channel. Although the overall increase in followers has been maintained, the removal of 200,000 old viewers is enough to sound the alarm for the UP master, and he asked the reason for the closure, and the most common reply was, "The current video is not so interesting." ”
How can content production be in line with the aesthetic trends of current audiences? This can be a perennial conundrum for creators. No one can always master the traffic password, and when it is difficult to maintain high-quality content creation, creators should cherish their feathers, be cautious in their words and deeds, and reduce the probability of overturning.