[News-Oxcart Network]
In the new year, major domestic car companies have successively announced sales targets for 2022. For car companies, sales targets are not only a company's good expectations for the future, but also an important reference index for realistic operation.
In 2021, the production and sales of mainland automobiles reached 26.082 million units and 26.275 million units, respectively, an increase of 3.4% and 3.8% year-on-year, respectively, under the influence of unfavorable factors such as lack of cores, repeated epidemics, and rising raw material prices, the decline trend of the automobile market was ended, and the recovery of the automobile market was obvious.
In 2022, in the face of the uncertainty of the external environment, cruel and fierce competition has begun, how can car companies predict their market competitiveness? Radical or pragmatic? Confident or conceited? A glimpse of one or two can be seen from the sales target.
FAW Group: 4.1 million units, growth target of 17%
Faw Group's sales target for 2022 is 4.1 million units, an increase of 17.1 percent from 3.5 million units in 2021. Among them, FAW-Volkswagen plans to hold up half of the sky and receive 2 million vehicles, FAW Toyota to undertake 1 million vehicles, FAW Hongqi to undertake 450,000-500,000 vehicles, FAW Besturn to undertake 100,000 vehicles.
FAW-Volkswagen (including Audi brand) in the case of chip shortage, 2021 won 1.85 million sales results, ranking the top among many domestic car companies, for FAW-Volkswagen, which once topped 2.16 million vehicles, the New Year sales target of 2 million vehicles is relatively conservative.
In the past January, FAW-Volkswagen sold 195871 vehicles, completing nearly one-tenth of the annual sales target (2 million units).
Towards 2022, the FAW-Volkswagen brand will launch 5 redesigned models and 1 new model, and under the impetus of new cars, FAW-Volkswagen can at least stabilize the market.
FAW Toyota will sell 860,000 vehicles in 2021 and aim at 1 million vehicles in 2022, but at present, only Dongfeng Nissan of Japanese brands has reached the level of millions of vehicles per year.
The Corolla Relex, which was launched in January this year, is the key to FAW Toyota's beams, and in addition, models such as Crown Land Release, Lingfang, and Asiatic Lion will also usher in a complete sales year, boosting the realization of FAW Toyota's million-year sales target.
Judging from FAW Toyota's previous new car planning, in addition to a new MPV, Toyota's first true pure electric vehicle, bZ4X, will also roll off the production line in June.
The growth momentum of the new Hongqi brand is relatively strong. In 2021, the brand Hongqi sales exceeded 300,000 vehicles, an increase of 50.1% year-on-year, and in the past four years, the FAW Hongqi brand has achieved 63-fold growth from more than 4,700 vehicles to 300,000 vehicles per year.
In January this year, Hongqi achieved a good start, with sales of more than 40,000 vehicles, and the target of 400,000-450,000 vehicles seems not to be difficult. In fact, as early as the beginning of 2021, Hongqi set an annual sales volume of 400,000 units, but last year did not achieve the target.
In terms of new car plans, Hongqi will launch The Faw-hongqi H6, Faw-hongqi LS7 and a new MPV model this year.
Dongfeng Group: 4 million units, growth target of 21%
Dongfeng Group's sales target of 4 million vehicles is only 100,000 fewer than FAW Group, but the challenge is much more difficult. Last year's sales were 3.2753 million units, which means that Dongfeng Motor will challenge the 21% growth.
At present, in addition to the sales target of 150,000 yuan per year set by DPCA, the sales targets of other brands have not been announced, and the product planning has not been exposed.
According to official data, Dongfeng Nissan is the largest source of Dongfeng Motor's sales in the passenger car segment, with a total of 1.0003 million units sold in 2021, followed by Dongfeng Honda, which sold a total of 761,900 units in the whole year.
The two joint ventures of Dongfeng Yueda Kia and DPCA Sold 163,400 vehicles and 100,600 vehicles respectively in 2021, of which the sales of Dongfeng Yueda Kia and DPCA Automobile doubled.
In terms of Dongfeng's own brand passenger cars, Lantu has accumulated sales of 6,791 units; Dongfeng Fengshen has accumulated sales of 120,300 units, an increase of 2.3% year-on-year; Dongfeng Fengxing has accumulated sales of 122,200 units, an increase of 26.8%; Dongfeng Fengguang, Xilisi and other cumulative sales of 160,900 units, an increase of 2.3% year-on-year.
It should be noted that with the "integration" of Infiniti by Dongfeng Nissan, Dongfeng Nissan has formed a combination of low, medium and high of Venucia, Nissan and Infiniti, and the product matrix is more perfect. As an important demonstration of Dongfeng Motor's transformation achievements, Lantu Automobile sold 3330 Lantu FREE vehicles in December last year, an increase of 192% month-on-month, which is also a good start.
However, after the delisting of Dongfeng Yueda Kia's 25% equity transfer project, it means that Yueda Kia's sales volume in 2022 may not be included in the group. To achieve the target of 4 million vehicles, Dongfeng Group will also strive to find new growth points.
It is understood that Dongfeng Motor's high-end electric off-road brand M business has settled in Wuhan Economic Development Zone and plans to release related products in the first half of 2022. At the same time, Dongfeng Honda e:NS1 models will enter the market, and as the main force of Dongfeng's independent passenger cars, Dongfeng FengshenXuan MAX and AX7 Mach versions have been listed, and the product layout is accelerating.
Changan Automobile: In 2025, the Changan brand will have 3 million units
Changan Automobile's sales target is not yet fixed, and it needs to be approved by the board of directors and the shareholders' general meeting before it can be announced.
However, according to Changan Automobile's 2025 strategic goals, by 2025, Changan brand sales will reach 3 million vehicles, of which new energy accounts for 35%.
Among the three auto companies controlled by the State-owned Assets Supervision and Administration Commission, compared with FAW Group and Dongfeng Motor, Changan Automobile is the most well-developed independent brand.
In 2021, Changan Automobile's annual cumulative sales exceeded 2.3 million units, up 14.8% year-on-year, of which The sales of Chinese brand cars exceeded 1.75 million units, up 16.7% year-on-year. The annual sales of Changan Chinese brand passenger cars exceeded 1.2 million units, up 23.1% year-on-year.
New energy is one of the key development sectors of Changan Automobile. On January 24, Changan New Energy announced the completion of nearly 5 billion yuan of B round financing, and plans to launch three new cars in 2022, codenamed C385, A158, and C673, and plans to achieve a sales target of 700,000 units in 2025.
This year, Changan Automobile will also usher in the launch of a new model such as the second-generation CS75PLUS with 8AT standard in the entire series and the UNI-V, the first sports coupe in the UNI sequence.
SAIC Motor: It aims to build 8.44 million units by 2025
SAIC motor did not set a sales target for 2022, but set a target for 2025.
Specifically, in 2025, it plans to achieve sales of more than 2.7 million new energy vehicles, accounting for no less than 32% of SAIC's vehicle sales, that is to say, SAIC's total sales target for 2025 is not less than 8.44 million units.
At first glance, the target is very high, but from the performance of 2021, SAIC Motor's annual sales volume was 5.46 million units, although it fell by 2.4% year-on-year, but it still held the first position in sales of Chinese car companies.
In order to achieve the sales target of more than 8 million vehicles, SAIC Group's joint venture brands SAIC Volkswagen, SAIC-GM and SAIC-GM-Wuling must regain their former glory and seek breakthroughs in the field of new energy.
In 2021, SAIC's own brands sold 2.857 million units, accounting for 52.3% of total sales, new energy vehicle sales of 733,000 units, an increase of 128.9% year-on-year, and overseas market sales of 697,000 units, an increase of 78.9% year-on-year.
In addition, 2022 is a very important year for SAIC Audi, for which SAIC Audi has set a sales target of 50,000 units. SAIC Audi will launch the Q5 e-tron and a large-size SUV on the basis of the Audi A7L, and gradually build a product matrix.
GAC Group: 2.461 million units, production and sales up 15% y/y
Compared with other car companies, GAC Group has set a low-key sales target of 15% year-on-year growth in 2022, that is, from 2.14 million units to 2.461 million units.
The good development trend of the independent camp "Gemini" of GAC Group has given GAC a strong growth confidence. On the one hand, GAC Aeon plans to double its production capacity at the beginning of this year to 200,000 vehicles to ensure delivery capacity; on the other hand, GAC Trumpchi launched hot new cars such as Shadow Leopard, GS4 PLUS, and second-generation GS8 in 2021, and is expected to continue the hot sales situation in the new year.
In terms of the joint venture camp, GAC Honda and GAC Toyota will also usher in an explosive era in 2022 with a new round of intensive product launch cycle. Among them, GAC Honda's model, new odyssey, Haoying PHEV models, etc., GAC Toyota's Xena, Fenglanda, Weisa, etc., all have a very high market heat.
However, the continuous marginalization of GAC Mitsubishi and GAC FCA is also a big hidden danger for the entire group.
BAIC Group: Target 100,000 new energy vehicles
BAIC Group also did not announce its 2022 sales target. However, Zhang Xiyong, general manager of BAIC Group, revealed in January this year that BAIC BJEV's sales target this year is 100,000 vehicles, including 40,000 Jihu vehicles, and strives to impact 300,000 vehicles in the future; BEIQI Foton Commercial Vehicle's sales target this year is 700,000 vehicles, reaching 1 million vehicles in 2025; Beijing's initial target for off-road is 50,000 vehicles, and the second step is to target 80,000-100,000 vehicles.
BAIC Group sold 1.723 million units last year, down 9.5% year-on-year. What is even more fatal is that the development of BAIC Group's own brands is very weak.
According to the data, in the sales of Chinese brand cars in 2021, BAIC Group ranked eighth with 764,000 units, down 6.5% year-on-year. In the 2021 Ranking of Chinese Brand Passenger Car Sales, BAIC Group sold 116,000 units, down 13.7% year-on-year.
In the past year, reform and pain have become the deepest imprint of BAIC Group, and there are frequent changes at the top level.
In July 2020, BAIC Group changed coaches, and Jiang Deyi served as the party secretary and chairman of BAIC Group, and has been actively promoting internal reform and the integration and development of independent brands since taking office.
At the beginning of this year, Liu Yu and Gong Yueqiong, two "post-75" senior executives, were also promoted at the same time, one will be responsible for the autonomous passenger car sector, and the other will be responsible for the commercial vehicle sector.
It is reported that in the future, the autonomous sector of BAIC Group will hit the annual sales target of 1.3 million vehicles. In addition, according to the plan, BAIC Group is expected to launch 11 new fuel vehicles and 9 new energy vehicles in the next two years.
Whether BAIC Group can successfully transform and break through is also a matter of concern to the outside world.
Geely Automobile: 1.65 million units, growth target of 24.2%
In 2022, Geely Automobile has set a sales target of 1.65 million units, compared with its sales target of 1.328 million units in 2021, an increase target of 24.2%, which is a challenge. However, Geely has exceeded one million vehicles for five consecutive years, ranking first in the echelon of domestic car companies.
For Geely, the Emgrand and Boyue families are more important in 2022 to stabilize the foundation and stabilize the stock, while new energy and high-end sequences and export businesses are the important engines for expanding the increment.
In the field of new energy, Geely Automobile's total sales in 2021 were 100,000 units, an increase of about 47% year-on-year, and the cumulative export volume reached 115,000 units, an increase of about 58% year-on-year.
At the same time, the annual sales of the Lynk & Co brand is 200,000 vehicles, which is gradually growing steadily in the domestic and foreign markets; and the "China Star" series models are most likely to increase the growth space of Geely, at present, Xingrui has stabilized at a monthly sales of 10,000 +, while Xingyue L is still rising.
In terms of new cars, Geely will launch the Hoshigoku L Raytheon Hi.X oil-electric hybrid version and Binyue X this year. The Lynk & Co brand expects to launch a new MPV, along with a revamp of Geometry A and Geometry C, as well as a small pure electric SUV that Mercedes-Benz and Geely have partnered with, the Smart Genie #1.
It is worth mentioning that geely's 7-nanometer chip "Dragon Eagle One" will also be on the car at the end of 2022.
Great Wall Motor: 1.9 million units, growth target of 48.44%
In 2021, Great Wall Motor's total sales volume was 1.28 million units, an increase of 15.2% year-on-year. To achieve the sales target of 1.9 million in 2022, it is necessary to achieve a year-on-year increase of 48.44%.
From the perspective of sales structure, Haval stabilizes the base plate, and the rest of the growth is handed over to the four major brands of Weipai, Tank, Euler, and Great Wall Pickup, and the sales task of each brand is not easy.
Last year, Haval sold more than 370,000 units a year, contributing nearly 60% of the total sales of the Great Wall. The cumulative sales of Weipai were 58,000 units, the tank brand delivered 85,000 units throughout the year, The cumulative sales of Euler exceeded 135,000 units, and the annual sales of Great Wall pickup trucks reached 233,000 units.
It is worth noting that the overseas market of the Great Wall is also a relatively large source of sales. In 2021, Great Wall sold 143,000 units overseas, up 103.7% year-on-year, accounting for 11.1% of sales.
According to the plan, in 2022, Great Wall Motors will not only accelerate the new energy of its brands, but also enter the overseas market, such as Wei brand and tank series models will be listed and delivered overseas.
BYD: 1.2 million units, growth target of 64.38%
Riding on the east wind of new energy, BYD ushered in leapfrog development in 2021. With the accumulation of technology and self-sufficiency in raw materials, BYD has excellent performance in the pure electric and hybrid markets, and its products Dolphin and Hanyue have sold tens of thousands, which makes other car companies envious.
In 2021, BYD's total series sales were 730093 units, an increase of 75.4% year-on-year, of which the sales of new energy passenger cars reached 593745 units, an increase of 231.60% year-on-year. BYD, which is proud of the spring breeze, has set itself an annual sales target of 1.2 million vehicles.
In January, BYD ushered in a good start, selling 95,000 units, and BYD is said to have as many as 300,000 orders that have not yet been delivered.
According to the plan, in 2022, on the basis of the stable monthly sales of product sequences of Qin, Han, Tang, Song, Yuan and other dynastic sequences, BYD will launch 10 new models including Han DM-i, Yuan PLUS, destroyer and so on, in addition, it will also launch high-end brands this year.
More importantly, with the increase in market recognition of the BYD brand and the hot sales of many of its models, BYD's monthly sales are expected to continue to grow.
Chery Holdings: 1.5 million units, growth target of 56%
Chery Automobile Group hit a record high in 2021, with cumulative sales of more than 960,000 vehicles in the whole year, an increase of 31.7% year-on-year.
Therefore, for 2022, Chery Group's expectations are also higher, and it plans to achieve annual sales of 1.5 million vehicles and strive for 2 million vehicles. Frankly, though, the 56% growth target is very difficult for Chery.
Jaguar Land Rover's performance in the second-tier luxury brands is decent, with Sales of 37,000 and 150,000 vehicles respectively last year, and has not yet formed a sales scale.
It is worth mentioning that Chery has set a target of 300,000 vehicles per year for QQ Ice Cream in 2022, and the goal is not unthinkable. In 2021, Chery's total sales of new energy vehicles will only be 109,000 units.
However, Chery Group's achievements in overseas markets are still outstanding, and 2021 is the 20th anniversary of Chery Group's exports, with total export sales of 269,100 units, ranking second among Chinese car companies, second only to SAIC Motor's 598,000 vehicles.
In 2022, Chery has also prepared a number of products, including Chery OMODA 5, Tiggo 8 Pro, Chery "M1E", Xingtu Wind Chasing ET-i, Xingtu Yaoguang Mass Production Edition, Xingtu's first MPV and Jietu X-1 and other new cars.