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A few days ago, Lei Jun, chairman of Xiaomi, posted on Weibo that Xiaomi Group made it clear at the first meeting of the year of the Tiger that the high-end road is the only way for Xiaomi to grow, and it is also the life-and-death battle for Xiaomi's development, and the future will maintain long-term strategic determination and continuous investment, and the product and experience should be fully benchmarked against the iPhone.
Lei Jun said that starting from today, Xiaomi Group officially set up a high-end strategy working group, under the traction of the "three-year mobile phone sales world first" strategy, clearly defined the high-end strategic goal: products and experiences should be fully benchmarked with the iPhone, and within three years, it will win the first place in China's domestic high-end mobile phone market share. He also said that he will maintain long-term strategic determination and continuous investment, and resolutely implement the "5-year 100 billion" research and development plan.
However, at the Xiaomi 12 conference held in December last year, Lei Jun also said that Xiaomi will officially benchmark Apple and surpass Apple step by step in the future.
According to the report data released by market research institute IDC, in the whole year of 2021, the top five manufacturers in the global smartphone market shipments are: Samsung, Apple, Xiaomi, OPPO, vivo. Among them, Samsung continued to maintain the first place with 272 million units of shipments and 20.1% market share; Apple ranked second with 235.7 million units shipped and 17.4% market share; Xiaomi ranked third with 191 million units of shipments and 14.1% market share, and Xiaomi's shipments in 2021 increased by 29.3% year-on-year, becoming the fastest growing manufacturer in the TOP5.
According to China Economic Network, Xiaomi's strategic plan has aroused heated discussion among netizens. Some netizens said that if Xiaomi wants to take the first place in global sales and the first place in the domestic high-end market share in three years, it must make a major breakthrough in chips and systems, otherwise it is difficult. Some netizens said that high-end = high price? Can high-end products civilian prices? Some netizens said bluntly, first of all, the high-end moment emphasizes that the product reaches a certain height, and everyone will define it as high-end.
There are also some Xiaomi mobile phone users who say that please ensure the user experience and stability of the product first, and do not hurt the hearts of users who are willing to spend money to buy Xiaomi's so-called high-end products.
In addition, there are many netizens complaining about the MIUI system, and some people bluntly say that the MIUI system is the biggest obstacle on the high-end road.
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