According to media reports, Apple's headset product Vision Pro has successfully crossed an important hurdle in the Chinese market and successfully passed China's 3C certification, paving the way for it to enter the Chinese market. Apple's product, with a new identity of "wearable computer", has completed the cumbersome and strict 3C certification process, which is valid until May 12, 2029, laying the foundation for the future market layout.
The Apple Vision Pro was officially released on June 6, 2023, and its price in the US market is equivalent to 25,300 yuan, which is enough to highlight its high-end positioning. However, Apple still maintains a veil of mystery and has not yet announced the specific price and official name of the product in Chinese mainland, which makes consumers full of expectations and curiosity.
As a compulsory product certification system in the Chinese market, 3C certification is undoubtedly the golden key to enter this vast world for imported electronic products. The Vision Pro's successful acquisition of this certification will undoubtedly provide conditions for its sales in the Chinese market.
As a headset product that integrates technology, Vision Pro's hardware configuration can be called luxurious. Equipped with Apple M2 and R1 chips, it has reached the peak of performance; Equipped with a high-transparency Micro-OLED display, the screen pixels are up to 23 million, bringing users the ultimate visual enjoyment.
In addition, the built-in 3D camera makes it easy to take in-depth photos and 3D videos to capture every wonderful moment in life for users. In addition, it also has 12 sensors, 5 cameras, 6 microphones and other powerful configurations, allowing users to operate and control through gestures, eyes or voice, etc., to achieve true intelligent interaction.
Another point is that the video perspective scheme is used cleverly to achieve the MR fusion effect. That is, every frame of the real world is captured by carefully arranged cameras, and then these images are seamlessly integrated with carefully designed virtual elements, and finally the integrated fantasy world is projected in front of the user's eyes.
In a deeper sense, Vision Pro is not only an advanced display device, but also a magical window that can connect the real and the virtual, showing endless possibilities, allowing users to experience the magic of the real world in an immersive way.
It is worth mentioning that the Vision Pro is also equipped with the visionOS system, which provides users with a wealth of work, entertainment and communication functions. Whether you're tackling work tasks, watching movies, or communicating with friends and family, Vision Pro gives users a new experience like never before.
However, according to the majority of users, they did not feel the difference between the "display" of the Vision Pro virtual and the real. After the boom, Apple's Vision Pro sales also began to decline. Apple has also revised its 2024 shipment forecast, from the initial forecast of more than 800,000 units to 400,000 to 450,000 units.
The release of the Apple Vision Pro demonstrates Apple's outstanding strength in technological innovation, and also brings more choices and surprises to consumers. So the question is, will Apple's Vision Pro, which has entered the Chinese market, be welcomed by Chinese consumers?
This question undoubtedly tugs at the heartstrings of many consumers and industry insiders. As one of the world's largest electronics markets, China's consumer acceptance and pursuit of high-tech products has always been high. Therefore, the entry of Apple's Vision Pro will undoubtedly trigger a boom.
However, there are many factors to consider as to whether the Apple Vision Pro will be sought after by Chinese gamers. First of all, the price factor cannot be ignored. Although Apple's products have always been positioned as high-end, the high price of the Vision Pro will still discourage some consumers.
Secondly, the actual experience and evaluation of the product by consumers are equally important. Although the Vision Pro performs well in hardware configuration and functional innovation, from the feedback of users in the United States, the experience is not good. Whether Chinese consumers are willing to pay for these features also depends on how well the product performs in actual use.
In addition, market competition is also a factor that cannot be ignored. With the launch of other similar products, it remains to be seen whether the Apple Vision Pro will stand out from the fierce market competition.