Xiaomi officially set up a high-end strategy working group Lei Jun: three years of mobile phone sales in the world's first

Webmaster's Home (ChinaZ.com) February 9 news: Xiaomi Chairman and CEO Lei Jun recently posted on Weibo that Xiaomi Group held the first important meeting in the year of the Tiger - high-end strategy seminar, which made it clear that the high-end road is the only way for Xiaomi to grow, and it is also the life-and-death battle for Xiaomi's development, and it will unswervingly implement the high-end strategy.

Lei Jun also said that starting from today, Xiaomi Group officially set up a high-end strategy working group, under the traction of the "three-year mobile phone sales world first" strategy, clearly defined the high-end strategic goal: products and experiences should be fully benchmarked with the iPhone, and the first domestic high-end mobile phone market share should be won within three years.

According to the financial report data, Xiaomi's R&D investment reached 7.5 billion yuan in 2019, an increase of 30% year-on-year. In 2020, R&D investment was 9.31 billion yuan, an increase of 24% year-on-year. In 2021, the R&D investment in Q1-Q3 reached 9.3 billion yuan, an increase of 51% year-on-year.