Lei Jun: Set up a high-end strategy working group, and Xiaomi won the first place in the domestic high-end market within three years

Reporter | Wu Yangyu

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February 8 news, Xiaomi held a high-end strategy seminar this afternoon, which is also its first important meeting in the beginning of the year.

After the meeting, Lei Jun released a letter from all employees on his personal weibo, making it clear that he would unswervingly implement the high-end strategy in the future.

At the same time, Lei Jun announced that Xiaomi officially set up a high-end strategy working group, which will comprehensively benchmark the iPhone in terms of product and experience, and established the specific goal of "winning the first place in the high-end market share of domestic mobile phones within three years".

The following is the full text of the letter:

This afternoon, Xiaomi Group held the first important meeting in the beginning of the Year of the Tiger - the high-end strategy seminar, which was attended by senior executives of the group and the general managers of relevant business units. At this meeting, we made it clear that the high-end road is the only way for Xiaomi to grow, and it is also the battle of life and death for Xiaomi's development, and we will unswervingly implement the high-end strategy.

Xiaomi's high-end road has gone for 2 years, there are successes, there are setbacks, now to a new stage, we will adhere to the "faster, more stable" strategy; from strategic attempts, to strategic attacks, from performance leadership to experience priority. We will firmly focus on mobile phones, comprehensively deepen the core strategy of "mobile phone X AIoT", and create a comprehensive and leading intelligent ecosystem.

Starting from today, Xiaomi Group officially set up a high-end strategy working group, under the traction of the "three-year mobile phone sales world first" strategy, clearly defined the high-end strategic goal: products and experiences should be fully benchmarked iPhone, and the first domestic high-end mobile phone market share should be won within three years.

The high-end road cannot be achieved overnight, we must insist that Qingshan will not relax, maintain long-term strategic determination and continuous investment, and resolutely implement the "5 years and 100 billion" research and development plan. The high-end road will be a comprehensive breakthrough in technology, products, brands, quality and services, relying on the efforts of each team and each colleague. millet! Come on!