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【Product Design】Apple is new! What did the former chief designer do?

author:Fruit vision
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?

Jonathan Paul Ive, born on February 27, 1967 in Chingford, London, England, was the chief designer of Apple and the founder of LoveFrom.

During his tenure at Apple, he was responsible for designing iconic products such as the iMac, iPhone, and iPad, which had a profound impact on Apple's product design style. He has always been a strong advocate of minimalism, and is committed to subtly integrating simplicity and intuitive control into product design, so that the product exudes the ultimate beauty of simplicity to the greatest extent. In addition, he pays special attention to the close relationship between the function and position of the product, and strives to make the form an inevitable result of function and position, rather than a form designed at random.

【Product Design】Apple is new! What did the former chief designer do?

In 2019, Jonathan Yves left Apple to found his own design company, LoveFrom. According to news in December 2023, he is working with OpenAI CEO Sam Ultraman to plan to create a new product with AI capabilities.

【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?

On May 6, 1998, Apple officially released the first generation of iMac, the iMac G3. The colorful and translucent design of the iMac G3 was very striking at the time, starting with blue and then coming in a range of candy colors. The unique translucent design gives an unobstructed view of the computer's internal structure, giving it a modern and modern feel, while also conveying the idea that it can change according to the user's needs, just like a chameleon. On top of that, the iMac G3 has a handle embedded in the top, a bizarre design that consumers can touch on it, highlighting the fun and friendly side of technology.

iMac G3 was the first computer to have an all-in-one design, and the first computer to have a USB port without a floppy disk drive.

【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?

The iBook G3 has a highly recognizable design, its shape is round and cute, full of fashion and technology. The unique shell-like appearance, coupled with the choice of brightly colored housings, makes it stand out from the crowd of computer products. It adopts advanced technology configuration to bring users a smooth experience. In terms of features, the iBook G3 showed great performance and met the needs of people at the time for portable computers. Its emergence further cemented Apple's position in the personal computer market, becoming an innovative product of great significance in that era, which had a profound impact on the development of laptops later.

【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?

The iPod introduced by Apple in 2001 was a revolutionary product. The iPod has a simple and sophisticated design, and it is small and portable, making it easy to carry. Its unique roller operation makes it very convenient to use. In terms of function, iPod has a large storage capacity, which can store a large amount of music, allowing users to enjoy high-quality music feasts anytime, anywhere. Its emergence has revolutionized the way people enjoy music, leading the trend of digital music players. The iPod quickly became a hugely popular product, with a profound impact on the music industry and people's lifestyles.

【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?

Launched in 2002, the iMac G4 features an innovative look with a "desk lamp" design that features an elegant and technological screen attached to a hemispherical base with adjustable metal arms. Equipped with some of the most advanced hardware at the time, iMac G4 provided users with a smooth experience and excellent display for crisp and vivid images. His unique design and powerful performance made it a high-profile computer product at the time, and had a profound impact on the design of subsequent Apple computers.

【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?

Launched in 2007, the iPhone has a simple and sleek appearance, with a multi-touch screen to bring users a new operating experience. In terms of function, it integrates a variety of functions such as mobile phones, music players, and Internet browsers. The iPhone's powerful performance and smooth system are also impressive. Its emergence has completely changed people's perception and use of mobile phones, opened a new era of smartphones, and has had a profound impact on the global mobile phone industry.

【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?

MacBook Air is a thin and light notebook product launched by Apple on January 15, 2008. It is powered by an Intel dual-core processor and Apple's exclusive Mac OS X Lion system. It is the first Apple product to use WiFi entirely without an optical drive, so as to achieve a more extreme thinness and lightness. At the same time, it has an all-aluminum housing, a mercury-free display with arsenic-free glass, and a BFR- and PVC-free circuit board, demonstrating a strong focus on environmental protection. And the Mac OS X Lion system on it brings users a unique operating experience. The advent of the original MacBook Air had a profound impact on the laptop industry, setting the trend for thin and light notebooks. Since then, Apple has continued to update and improve the MacBook Air to give it a new lease of life.

【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?

Introduced in 2010, iPad has a clean, sleek look and a 9.7-inch multi-touch screen for an intuitive and fluid experience. It performs well in terms of performance, and can meet the needs of users to browse the web, watch videos, read e-books, play games, and more. The portability of the iPad is also outstanding, making it easy for users to take with them at any time.

Its emergence has ushered in a new era of tablet computers, providing new ways and choices for people's digital lives, and has had a profound impact on the field of mobile computing.

【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?

After Jonathan took over as Apple's head of hardware and software, Apple made its first major update to the user interface, and iOS 7 was designed to look uncluttered. The aim of this redesign was to bring the company's software into line with the minimum aesthetic standards developed by Yves for its phones, watches and computers. "I think simplicity, clarity, and efficiency are a deep and enduring beauty," Jonathan said at the launch. It's about bringing order to the complexity. ”

【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?

With the Apple Watch, Jonathan has created a device that is much easier to use than a mobile phone. In addition to the watch display, this device is also designed to communicate with iPhones and other devices, reminding users of text messages and phone calls. It can also be used to control music. Jonathan says that personal items should not be placed on the table or in your pocket, but should be worn on the wrist.

【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?

Apple Park, the headquarters of Apple Spaceship, is the new headquarters building of Apple Inc. in the United States, designed by Steve Jobs and Jonathan during his lifetime. It covers an area of 2.8 million square feet (about 260,000 square meters). The construction took eight years to complete and cost US$5 billion (33 billion yuan). Located near the circular headquarters building, the Jobs Theater is dedicated to major events such as press conferences, with a capacity of up to 12,000 people, and the exterior glass curtain wall of the theater is 20 feet (about 6 meters) high and 165 feet (about 50.2 meters) in diameter. The roof is the largest carbon fibre freestanding roof ever built, weighing 80 tonnes and consisting of 44 panels.

【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?

King Charles of the United Kingdom is so passionate about keeping space clean that he has launched a campaign called Astra Carta, which calls on private companies in the space-related industry to take action to work with governments, international organizations, and other stakeholders to align space-related activities with the Sustainable Development Goals, methods, and standards. Jonathan Yves is responsible for the design of the Astra Carta's logo. The structure of the circular coat of arms is framed by the Dance of Venus in Sacred Geometry, and the interior contains a golden crown and a white Astra Carta typeface design.

"We were fascinated by the rhythms of the celestial bodies that unfolded during this design process and their deep connection to the patterns of life on Earth. We are deeply honored to be able to contribute to this important and groundbreaking project, especially at such a critical time when we believe it is necessary to protect the natural world in the broadest sense. ”

- Sir Jonathan Yves

【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?

Jonathan Yves has designed the "most perfect nose in history" released by a new British charity, Comic Relief, the Red Nose, which is designed by Jonathan's LoveFrom. This Red Nose celebrates Red Nose Day, an annual comedy relief charity TV show that airs on British television to raise money for the poor and vulnerable. The nose is made of 95% plant-based materials and has a folded paper design, which starts as a small flat crescent that pops into a honeycomb paper ball when it opens, ready to be placed on the nose. The sides of the spherical honeycomb paper have a curved plastic structure: it is opened or folded by means of a hinge and fixed with the moderate elasticity of the silicone ring. When the red nose is opened, it can be comfortably clipped on top of any nose shape. When closed, the red nose becomes a small smiling arc that can be stored inside an Airpods-like case.

【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?

The Sondek LP12 was the first product of the famous audio brand LINN when it was founded in 1973, and its modular design has effectively helped LINN make more than 50 mechanical and electrical upgrades to its original design over the past 50 years, making the Sondek LP12 still a model in vinyl playback today.

In 2023, which coincides with LINN's 50th anniversary, the Sondek LP12-50 is a special commemorative edition designed by Jonathan for its 50th anniversary.

【Product Design】Apple is new! What did the former chief designer do?

According to LINN's website, "LoveFrom applies its design expertise to the power/speed control buttons and hinges of the new precision machined – providing pleasant and precise interaction with the turntable. Further aesthetic refinements to the classic Sondek LP12 form factor are made with a high respect for product quality and integrity. “

So, we will see that the Sondek LP12-50 is both retro and full of modern industrial design with unique details and aesthetics. Jonathan redesigned parts such as the power/speed buttons and hinges using the aluminum CNC process he is good at and preferred.

【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?
【Product Design】Apple is new! What did the former chief designer do?

Some of the pictures in this article come from the Internet

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