When it comes to Volkswagen, Chinese car owners are very familiar with it, and it is undeniable that Volkswagen has been selling more and more since entering the domestic automobile market, and it still has an unshakable leading position. From 2019 to 2021, Volkswagen's annual sales in China have exceeded 4 million, and Volkswagen has become the first choice for many Chinese car owners.
Volkswagen sales in the country are getting hotter and hotter, Volkswagen has also launched a lot of special cars for the Chinese auto market, many people do not understand, Volkswagen in the end what magic, the Chinese people buy Volkswagen more and more crazy, and even appeared "brainless" phenomenon.
First, the advantage of preconceptions.
In 1985, SAIC Volkswagen was officially established, and the establishment of SAIC Volkswagen represented the beginning of a chapter in China's modern automobile industry. SAIC Volkswagen has achieved great success, and since then more and more foreign car companies have cooperated with domestic brands, and major joint venture car companies have mushroomed.
Volkswagen entered the country earlier, leaving a good impression in the hearts of the Chinese people and laying a good reputation among the masses. Volkswagen's Santana and Jetta are well-deserved sales kings, and volkswagens have been used in domestic police cars.
Second, the product strength is excellent.
After the establishment of factories in China, Volkswagen has launched many fist products, and there are benchmarks in each level of models. From the late 1980s to the 1990s, Santana was a well-deserved national god car, and the price of Volkswagen Santana sold for more than 160,000 yuan that year.
Whoever could afford Santana in your time showed that the family conditions were very good, and Santana became a benchmark for testing the strength of the family. Later, Volkswagen launched models such as the Jetta, which were classic cars of very reliable quality and achieved great success in sales.
Third, it is in line with the aesthetics of domestic consumers.
The shape of Volkswagen gives people a simple and unpretentious feeling, and most cars do not have a gorgeous and exaggerated design, but they are simple and practical, in line with the public aesthetic. Some people say that Volkswagen's models are all the same length, but the length of the body and the wheelbase are slightly different.
After the Volkswagen Golf was stretched, it became a Passat, replaced by an SUV version that became a Tiguan, and a little softer became a Beetle. Although Volkswagen's models do not change the soup and do not change the medicine, the shape is very similar, but each model meets the aesthetic needs of the Chinese people.
Fourth, the product line is rich.
The product line of Volkswagen models is very rich, accounting for most of the domestic automobile market. From the price range of 80,000 to 150,000, Volkswagen has launched models such as Langyi, Bora, Sagittarius, and Golf. In the price range of 120,000 to 250,000, Volkswagen has launched Parsat, Maiten and other models. Among the SUVs in the fields of 200,000 to 300,000, there is also the volkswagen Tiguan, the sales king.
Volkswagen has an economical and fuel-efficient car, as well as a higher value of Volkswagen CC and classic Beetle, in recent years, the popularity of SUVs has become higher and higher, and Volkswagen has launched Models such as Tiguan and Tanyue. To use a sentence to describe, only can not afford to buy, there is no unexpected.
Editor's Comments:
The domestic people like to buy the masses, not only because the masses entered the country earlier and laid a good mass foundation. Also because of Volkswagen's high retention rate, cheap price, and strong driving experience, Volkswagen has become the car company that knows the Chinese best. It seems that the domestic people brainlessly buy volkswagen not because they don't understand cars, but because they are too smart.