Nissan Motor has maintained a strong competitive momentum in the market in the past two years, especially in the products within 200,000, Nissan Xuanyi, Qashqai and Tianlai, but in a prosperous competition, we have to admit that Nissan has been in decline.
Compared with the highlight moment of Nissan Xuanyi, the dismal appearance of the new X-Trail reflects a lot of tragedies, and the author also talked about this aspect earlier, and any brand that chooses to use the ATTITUDE of ALL IN in the Chinese auto market to use a three-cylinder engine will eventually lead to a tragic end.
It can be seen that Nissan X-Trail cannot return to the sales list in the current product cycle, and Nissan does not seem to have given up, and in the SUV product sequence, Nissan seems to have a strange trick.
In the heavily reincarnated Chinese auto market, each brand is desperately launching new products and wanting to go out of a path of innovation, especially Toyota, north and south, launching a series of products to combat this phenomenon of involution, and Nissan is not idle.
The overseas version of Nissan Pathfinder, as a medium-sized SUV of Nissan in the North American market, has always had a good reputation, and has now iterated to the fifth generation of products, but is not interested in the Chinese market, but if there are not enough products to support in the stock market, the brand will inevitably deteriorate.
So, the Nissan Pathfinder came.
As Nissan's first medium- and large-sized SUV product to be put into production in China, the emergence of pathfinder can indeed play a stimulating effect on the market, but it is still unknown whether it can ultimately help Nissan make up for The sales of X-Trail in terms of sales.
As a medium-sized SUV, the fifth generation of pathfinder has always been very unfamiliar to everyone, but if I say a model, I believe everyone understands - Infiniti QX60.
That is, the Infiniti QX60, which has been domesticated, should be familiar with it, on the one hand, because the transmission problem of this model was exposed once at the 315 party in the early years, and on the other hand, because it is a brother model on the same platform as Nissan Loulan.
The emergence of pathfinder can make up for Nissan's current lack of high-end seven-seatER SUV in terms of product strength, but for the Chinese auto market, seven-seat SUV models are still niche products and cannot be entrusted with heavy responsibilities.
Therefore, when we see the news that Pathfinder wants to be domestic, we are not particularly surprised, because in Nissan's product system, almost all representative models have been laid out in the Chinese market, especially the flagship product Nissan Tule.
Therefore, nissan's current sales volume has not opened the situation, and when it is always trapped by the three-cylinder Qijun, it should take the initiative to adjust the product strategy and find a way from the product itself, rather than through the localization of niche new products to resolve the crisis for the entire market.
Of course, we can't deny the product power of pathfinder, the big seven-seat SUV model, the old brand Japanese car in the North American market, and the 3.5L power in overseas markets, but after the domestic production, I think it should use a more environmentally friendly 2.0T engine.
That is, it is consistent with the powertrain of the Infiniti QX60.
There are even friends who boldly speculate that Nissan will use the original 3.5L engine, this idea is a little naïve, Nissan has been forced to use a 1.5T three-cylinder engine in China, if the introduction of 3.5L large displacement engine, is not a phenomenon of rejuvenation?
Therefore, in the powertrain, the Nissan Pathfinder will most likely use a powertrain of 2.0T+9AT.
In the future, Nissan will face a more embarrassing situation, on the one hand, the demand for seven-seat SUV in the Chinese market is not too high, on the other hand, the replacement of compact SUV models X-Trail cannot keep up with the rhythm, which will eventually lead to Nissan losing a part of the potential users in the market.
The only way to solve this situation is to further optimize the product and use the three-cylinder engine product as an auxiliary product to further enhance the user's loyalty to Nissan, and the most critical step must be X-Trail.
Therefore, no matter how Nissan launches a new product, it must make changes as soon as possible in the key part of the 200,000 or so SUV products.