As a high-profile international top event, the Winter Olympics are in full swing. At the same time, a competition for new energy is also surging with the gradual intensification of sports events. In response to the "double carbon" task of green and low-carbon travel, during this year's Winter Olympics, more than 80% of the transportation facilities in all venues are composed of energy-saving vehicles or clean energy vehicles.
Among them, Toyota, BAIC Group and other passenger car companies have appeared one after another, showing off the "new energy" muscles. Specifically, Toyota, which has a deep relationship with the Olympics, as a major supplier of vehicles for the Beijing Winter Olympics, has provided a total of 2,200 new energy vehicles, including the first hydrogen fuel commercial vehicle developed and produced by Honda - Kosda Hydrogen Engine, as well as the new Mirai, Yize E Jinqing, C-HR EV, new RAV4 Rongfang Dual Engine, Willanda Dual Engine and Camry Dual Engine of the second generation of hydrogen fuel cell vehicles.
For its part, BAIC Group, as the host, provided 1553 cars to the Winter Olympics, including 330 Beijing EU7 and 1223 Foton Ouhui buses. Among them, 515 of Foton Ouhui buses are hydrogen fuel buses.
In addition, commercial vehicle companies including Yutong Bus and Foton Daimler also provided hydrogen fuel buses for the Winter Olympics. From the perspective of the double carbon target, this cannot but be called a major progress in the new energy transformation of the domestic automobile market.
Why? On the one hand, the new energy of the automotive industry is accelerating its popularity, from public transportation to private travel. On the other hand, the diversification of exploring clean energy travel methods is becoming more and more abundant, and the comprehensive rise of hydrogen energy, pure electricity, power exchange, and energy-saving vehicles represented by hybrids has attracted the terminal consumer market from the fuel vehicle market to the new energy market to varying degrees.
From the perspective of car companies, the continuous maturity of the new energy market has in fact opened up new doors for growth and profitability for the increasingly "saturated" automobile market. For example, the profit margin of Tesla's automobile business in 2021 is 29.3%, the gross profit margin of Weilai Automobile in Q3 of 2021 is 18%, and the gross profit margin of Xiaopeng Automobile in Q3 of 2021 is 13.6%, which is ideal for the same period of 21.1%. The gross profit margin of traditional car companies is generally between 8% and 10%.
Therefore, from this dimension, the transformation of new energy vehicles has changed from the passive integration of the past to the active transformation driven by the growth of the market and profitability. Toyota is actually a good example. You know, in the past, Akio Toyoda has shelled "electrification" more than once, believing that electric vehicles are neither environmentally friendly nor cost-saving, and also think that electric vehicles are over-hyped, and in the process of low-carbon transformation, electrification is not a perfect solution.
However, at the end of 2021, Toyota released 15 electric vehicles in one go. Before the industry has explored the mass production scheme of large-scale hydrogen energy for passenger cars, the pure electric and energy-saving vehicles that have been practiced are undoubtedly the most effective solutions. Therefore, from this change in Attitude of Toyota, it can also be seen that the attitude of traditional car companies to the transformation of new energy, especially electrification, has changed significantly.
So what good does this have for the industry? In fact, standing on the revolutionary task of the double carbon target, the subjective and dynamic transformation is more efficient and more qualitative, so large, mainstream traditional car companies are inclined to new energy, in fact, it is expected to promote the new energy vehicle market to truly achieve quantitative and qualitative changes.
I have to admit that although the advent of the new energy era has brought all car companies back to the same starting line, this is only limited to hard power such as products and technologies. No one will deny the brand capabilities that traditional car companies have built in the minds of consumer groups over the past few decades. This is also why the Volkswagen ID. series can quickly break through 10,000 in the terminal market after entering the Chinese market, and new brands such as Extreme Kr can quickly sell out year-round orders in a completely blind situation.
In 2022, Toyota will officially launch the bZ4X based on the new e-TNGA platform, which also means that Toyota will officially open the pure electric curtain in China. According to Toyota's previously planned Toyota Environmental Challenge 2050, by 2030, Toyota will achieve global sales of more than 5.5 million electrified vehicles, of which pure electric and hydrogen fuel cell vehicles will reach more than 1 million units. Judging from this planning rhythm, Toyota's future development route is actually very clear.
In the new round of more intense and tense competition, it can be expected that whether it is the Winter Olympics or new energy vehicles, it will be more exciting and more exciting.