According to statistics, in 2021, domestic new energy vehicles accounted for 35% of the passenger car market, I remember last year or 28%, an increase of 7% a year, according to this momentum of development, in a few years, new energy vehicles can compete with fuel vehicles. In view of the irreversibility of the general environment and the general trend, whether it is a joint venture brand or a luxury brand, it will not give up the "new energy" piece of the "big cake", such as Toyota released bZ4X, to know that this is a pure electric vehicle, which means that Toyota's THS hybrid system has been abandoned, and Volkswagen, which has developed a MEB platform specifically for electric vehicles, launched ID.3, Models such as ID.4 and ID.6, Mercedes-Benz's EQ series have also begun to take shape, Audi's e-tron series has also been constantly innovating, only BMW has developed more slowly. Now even luxury brands such as Rolls-Royce and Bentley have to develop new energy vehicles, such as Rolls-Royce exposing an electric car, Bentley exposing an electric SUV.
A few days ago, foreign media exposed bentley's first pure electric SUV new car hypothetical diagram, which indicates that Bentley is going to be officially transformed. The new car is based on the Audi Artemis project, the goddess of the hunt in Greek mythology, and building on this project obviously has a deeper meaning. As we all know, Audi has a PPE pure electric platform and a J1 pure electric platform, and the J1 platform is more focused on creating performance cars, such as porsche Taycan and Audi's e-tron GT that has repeatedly "jumped tickets", which are the products of the platform, and it is expected that this new Bentley car will also be built based on the J1 platform.
According to Bentley's new car development plan, it plans to launch the first pure electric vehicle in 2025, and the new SUV exposed this time may be this new pure electric vehicle, if the plan remains unchanged, it will be listed in 2025. Starting in 2025, Bentley will launch a new energy vehicle every year, and in the next 10 years, Bentley Motors will invest 2.5 billion pounds in the field of new energy vehicles to achieve brand transformation and complete carbon neutrality.
Appearance part, the front face of the new car adopts a large area of net design, but the light group design has a different idea from Bentley Bentayga, Bentayga or Bentley's classic "size light" design, and this new car only retains the headlights, the small lights are replaced by a "squinting eye", feeling more sharp, although no longer "elegant", but the sense of sport has been enhanced, the appearance of the new car is more sporty than The Bentay. There are also sharp deflector slots on both sides of the blackened lower grille. In general, although the new car has changed, it can still be seen at a glance that this is a Bentley car, at least it retains the physical mesh on the fuel car, rather than the closed mesh commonly found on electric vehicles.
Carefully calculate, from 2025 to 2030, a year to launch a new energy vehicle, but only 6 cars, investment of 2.5 billion pounds, equivalent to a car research and development cost of 420 million pounds, and Bentley does not need to spend money to develop a pure electric vehicle platform, Audi has been developed, just a very normal investment, if the 2.5 billion pounds converted into RMB, Bentley for new energy vehicles to provide research and development costs and Lei Jun for Xiaomi car investment costs are similar. What are your thoughts on Bentley's new electric SUV?