introduction
As one of the countries with the highest population and land in the world, India's market is also very broad. But the Indian car market in the last two years has been quite difficult to do. Many well-known car brands have suspended operations in the Indian market. This also makes many people start to wonder, what is happening in the Indian auto market?
A while ago, even the Ford brand, which is very highly positioned in the car, suspended the operation and production of sub-factories in India. In addition, ford production and installation of cars and engines in India was suspended. It has also become a symbol of Ford's imminent exit from the Indian market. Prior to this, Volkswagen and Jitong Automobile had withdrawn from the Indian market. In other words, Ford is already the third well-known car brand to withdraw from the Indian market. Therefore, Ford's exit has also made many people talk about the Indian car market.
At the same time, after Ford closed some of its factories in India, it also suspended all production in these factories, so it also attracted many Indian companies to think about acquiring Ford's factories. These include India's largest company, Tata Group, which also has a strong acquisition interest in Ford's plant. But there is no clear news yet.
In fact, in the Indian auto market, hyundai car companies' cars and car companies under the Tata Group have always occupied the top three in terms of sales volume and market share. Suzuki Motors has always been the highest car sales car brand in the Indian market, at the same time, Suzuki Motors' sales share in the Indian automotive market has been far ahead, and even once could occupy more than half of india's market share.
Hyundai, which has occupied the second largest sales volume in India for many years, although it ranks well, has less than 18% of the market share. After that, the third-place Tata has a lower market share. These data fully illustrate that Suzuki can even be said to have a monopoly position in the sales of the Indian car market. Other brands, even if the sales rank is relatively high, but the market share that can be occupied has not been satisfactory. It is even more difficult for other brands to break through Suzuki's blockade. Because of Suzuki's position in the Indian market, it is still difficult to replace.
Suzuki Motors, which occupies an absolute leading position in India, is actually a car company for the Japanese market jointly established by the Indian company and the Japanese Suzuki Group, and its full name is Maruti Suzuki. Founded in the 1989s, the Indian car company is mainly engaged in the manufacture, production and sale of passenger cars.
Suzuki is now india's largest passenger car manufacturer, and has car production plants in many cities in India, and its car manufacturing technology is completely ahead of other car companies in India. In India, Suzuki's market share is also more than 50%, and it can sell itself to 1.21 million every year.
The reason why Suzuki can now achieve so much in the Indian market is also because of Suzuki's leadership and management. Suzuki Shu, who has been in charge of another group since the 1970s, has been the chairman of the Suzuki Group for more than 50 years and has a fairly sharp sense of smell in automobile manufacturing and the trends in the automotive markets of various countries.
He clearly saw the future prospects of the Indian auto market, so when the Indian auto market was still quite backward, Suzuki Xiu resolutely cooperated with Indian companies to create a car company for the Indian market.
But at that time, India's economy was backward, and the road conditions and environment of the whole country were very poor. Some roads are not only narrow, but also very bumpy. So Suzuki began to develop cars suitable for the indian road conditions in response to the situation in India. Only in this way can we completely open up the indian urban and rural car market. However, the Suzuki Group's first micro-car launched for the Indian market was not ideal.
After conducting market research on this for a few days, Suzuki found that india's economic development at that time was very limited, and most ordinary people's incomes were not high. So the overpriced car is simply not something that ordinary Indians can afford. So Suzuki decisively gave up most of its profits according to the results of market research, made small profits and sold high, and opened the Indian market first.
Therefore, Suzuki, which has good quality, durability and relatively cheapness, has opened its own sales channels in India, and sales are getting better and better. At the same time, India's official is also constantly supporting Suzuki car companies, so that Suzuki car companies can establish their own sales channels and sales points in the shortest possible time.
Seizing the opportunity, Suzuki car company successfully promoted to the number one car company in The Indian market after only a few years. Moreover, in the later development, it has continued to become stronger and bigger, and has become the leading boss in Indian car companies.
epilogue
Therefore, brands such as Volkswagen, which entered the market relatively late, naturally have difficulty in the Indian market to defeat Suzuki's consensus, and can only regret to withdraw from the Indian market. But that doesn't mean Suzuki can always maintain its advantage in the Indian market. Therefore, Suzuki still needs continuous progress in the future development of the Indian market in order to maintain its advantage.
Today's topic: The Indian auto market "sells the crown": 1.21 million vehicles are sold a year, repelling opponents such as Tata and Volkswagen