Unexpectedly, the results handed over in January were not too bad.
January's sales data shows that Xena has become the new strongest in China's MPV market with sales of 5399 new cars. It is worth mentioning that the top models with a guidance price of more than 400,000 account for 40% of total sales.
Previously, some public opinion said that the market recognition of Xena is not high, resulting in a decline in the price increase of the terminal, and the decline in the price increase of the terminal is attributed to the weak competitiveness, but at present, Xena is still the king of the MPV field.
Of course, it is also an objective fact to reduce the price increase, and I think the fundamental reason for this situation is that the price increase is too exaggerated. As a 300,000-400,000 passenger car, the price increase is more reasonable at about 5%, which is the 20,000-30,000 price increase given by the dealer.
This is also in line with the consistent terminal heat of Toyota models.
In the market of 300,000-400,000, there are not many comfortable MPVs developed by families, and there are few choices in the Chinese MPV market itself. Due to the size and level, the odyssey can only reach 300,000. Although GL8 has strong strength, it is undeniable that it only occupies a strong position in the field of business tourism, and the daily family attributes, GL8 is not competitive.
Xena fills this gap in the market.
In the import era, Sena's sales performance was relatively good. Even if it is set at the 50-600,000 level, it still has a good degree of recognition. Although the domestic media has exposed a series of problems, such as process decline and material shrinkage, it is worth affirming that the sharp drop in prices still attracts a large number of user groups.
Since the starting price is 300,000 and the price is capped at 400,000, leaving enough space for consumers to post-beauty, Xena itself excellent comfort, good safety and Toyota's excellent quality control, whether imported or domestic, has not changed.
In essence, it is still a game, and the price advantage after domestic production is reflected in the ability to support good sales.
In fact, the sales of more than 5,000 games in a rational analysis game are not large. Previously, during the stable period of Odyssey, Allison's sales volume was only more than 3,000 games, and the sales performance with higher pricing was not bad, which fully demonstrated the affirmation and recognition of the market.
The market share of residential MPV is not as good as that of commercial MPV. This is because the family travel market has a large number of SUVs to support. At present, the current situation of household car consumption determines that few families are willing to choose MPV. Therefore, for GAC Toyota, according to the speed and quantity of market feedback, it needs to be adjusted according to each time node.
In any case, the more than 5,000 sales given in January are very strong, which reveals the domestic price advantage and the strong competitiveness of the high-end MPV market.
At the same time, with the emergence of domestic Saina and strong attack, imported Saina will also gradually delist.