The so-called "new species" of The Lantu dreamer wants to challenge the classical MPV.
The era of new energy has brought an opportunity for automobiles to change and reshape the new pattern.
An obvious fact is that today, in the sales list of SUV and sedan car segments, the first place is tesla model Y and Wuling Hongguang MINI EV, both new energy vehicles.
The explosion of new energy vehicles is not surprising, whether it is performance, intelligence or even appearance design, electric vehicles are to some extent subverting people's traditional perception of cars, and even challenging the imagination of automotive engineers.
What kind of imagination can MPV still have?
"There is no fear to do, only dare not think." On May 7, at the new car launch of Lantu, Lu Fang, CEO and CTO of Lantu Automobile Technology Co., Ltd., said this sentence with confidence. And his confidence is the first MPV of Lantu Dreamer - Lantu Automobile (expected to start delivery in the third quarter).
It can be said that this is a new MPV car that is quite topical, because:
Positioning high-end, the official price of the seven-seat version (2+2+3) is 369,900 yuan -439,900 yuan, and the official price of the private customized four-seat version (2+2) is 639,900 yuan.
Claiming to be a "whole new species", it is necessary to challenge the classical MPV.
I really did not expect that the original old MPV models such as GL8, Odyssey, and Alpha have been classified as classical by the new species.
So, what new experience can Lantu Dreamer bring?
The first thing to understand is that Lantu Dreamer was born in ESSA's native high-end intelligent electric architecture and is currently the only dual-power technology platform.
So, dreamers can offer two kinds of motivation.
The first is pure electric, applied to the Lantu Dreamer 0 carbon version, equipped with a maximum power of 160kW/160kW front and rear dual motors, peak torque of 620N·m, 100 km/h acceleration of up to 5.8 seconds.
It takes only about 20 minutes for the Dreamer 0 Carbon Edition to be fully charged at 20% to 80% of the battery, the standard CLICTC has a cruising range of 475km, and the long-endurance version of CLTC has a cruising range of 605km.
In fact, it is not surprising that pure electric vehicles have an overwhelming advantage in performance, but Dreamer also has a range of power, oil and electricity, and ultra-low fuel consumption, which is the subversion of high-end MPVs.
In the Dreamer low-carbon version, the new car adopts Dongfeng's self-developed 1.5T GDI "China Heart" top ten engines, with a thermal efficiency of 41.07%; equipped with a maximum power of 130kW/160kW front and rear dual motors, peak torque of 610N·m, 100 km/h acceleration of 6.6 seconds, WLTC endurance of 750km.
More importantly, the vehicle's comprehensive fuel consumption of the Ministry of Industry and Information Technology is as low as 1.99L/100km. For the transmission of luxury fuel MPV, fuel saving was never in the scope of discussion, but the dreamer did it.
The second new experience is luxury.
In fact, luxury is not strange to fuel MPV, GL8 is one of the benchmarks, what kind of unique luxury experience can dreamers have?
The first is the space, the Dreamer has a wheelbase of 3200mm, and the body length, width and height of the body is 5315/1985/1800 (1820) mm, which is generous enough.
Of course, a luxurious configuration is essential. For example, as the world's first new energy MPV equipped with air suspension + CDC and magic carpet function, Lantu Dreamer can automatically reduce the body height by intelligently adjusting the damping of the shock absorber, and the air suspension can automatically reduce the body height at high speed; when getting on and off the car or picking up and unloading luggage, the body height can be reduced.
For example, the indispensable luxury seats, the second row of independent seats of the Lantu Dreamer have a 70° large-angle electric leg rest and a maximum backrest with a maximum reclining angle of 155°, while equipped with a sleeping headrest, with 3 levels of heated ventilation and massage functions.
What about the three-zone smart air conditioner, the Danner sound system, and the luxury double-sided sliding door, not to mention.
But relying on stacked configurations cannot be said to challenge the old forces. Judging from the official information, I think the dreamer's unique luxury can be boiled down to three points: smart, silent, and customizable.
A 1.4-meter unbounded intelligent triple screen is indeed eye-catching, and the main driver and the co-driver can push navigation, music and other information to each other, but it is still only a small dish.
The Dreamer is equipped with 5 millimeter wave radars, 7 cameras, 12 ultrasonic radars, and supports 26 advanced driver assistance functions, including remote remote control parking, full-scene automatic parking, automatic lane change with turn signals, etc., and is the first model in the MPV equipped with L2+ level driver assistance system. That is to say, Tesla and Xiaopeng can do what they can do, and dreamers can also do.
There is also enough silence. Needless to say, the electric drive has a silent nature. Coupled with the luxurious configuration experience, it really makes comfort one dimension higher.
Finally, there is personal customization.
The Dreamer's private, customized version, with second row of seats equipped with sleeping headrests, individually controlled armrest screens, and even a flagship car refrigerator. At the same time, luxury features such as hidden lifting TVs, liftable speakers, air conditioning control panels, etc. have been added in the cockpit, and exclusive logo doorpost trims and rear solid wood floors have also been added.
Let's conclude.
The choice of Lantu's second model is not an SUV, nor a sedan, but an MPV that has always been the only one or two cars in the market, and it really has courage.
If from the perspective of market strategy, it is true that in the field of new energy vehicles, only MPV has not yet come out of the strong model, which also gives Lantu a breakthrough opportunity.
Can Dreamers defeat a formidable enemy like GL8? I don't think I should look at it that way. The GL8 has its unique advantages, and the Dreamer has enough innovation. What should new energy MPV look like? Can the Lantu Dreamer meet people's imagination of electric MPV? That's the next question the dreamers have to answer through market testing.
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