Author 丨 Wang Xiaoxi
Responsible editor 丨 Cao Jiadong
Edit 丨 Chic
Market overview: Once the high-end MPV market was not alarmed, that is, the world of "three musketeers". Some even say that there is nothing new about this market. Now, the subversive Sena has finally launched a powerful challenge to the "lonely king" GL8 with more than 15,000 vehicles in the first quarter. It can be said that Xena single-handedly revitalized the long-dormant pattern of MPV.
This is a good thing. The melon-eating masses like the most. From the perspective of looking at the essence through the phenomenon, it is indeed time for the MPV market to be renewed. Jun, BYD Xia, Lantu Dreamer, Ideal AmpGO D1, Extreme Kr MPV, WEY's MPV, Red Flag MPV and a number of new and old players are ready to enter the game, And Sai Na is just the most powerful representative at present.
What is more far-reaching is that SAIC-GM, which the Jianghu people call "only one GL8", has no way to retreat. If GL8's territory is lost, the consequences are unimaginable. After all, the old saying goes, "Invincible foreign patients, the country will always die." "The good days have passed too long, like boiling frogs in warm water, losing their fighting spirit. And such a "roll" market, where can you sleep soundly, right?
Far from it. Recently, the epidemic in Shanghai in March and April has turned the entire automotive industry upside down, and the suspension of production has threatened all car companies. In a more "uncertain" year of 2022, it is not too much to say that it is "walking a tightrope". An industry insider said, "Things are already bad, I hope it doesn't get worse." Supply chain shortages and even supply cuts seem urgent, but they are certainly temporary and will inevitably be solved; the more terrible and long-term problem, the high probability is 'cars have, people are gone'. Weak demand will be the main theme of the future automotive industry, thus launching an irreversible accelerated elimination match, and only those who have both wisdom and courage deserve to live! In other words, the Matthew effect will amplify. Bless yourself.
